
Now that the worst part of the global economic crisis is over, investors are fired up for any investment opportunity that looks good and doesn’t smell funny. Especially in the alternative-energy field. Some ventures make sense while others are based on a rather exotic logic. Better Place, for instance: its institutional investors say it’s “the only EV + infrastructure play”, and therefore something you’d better not miss. I’d just say it requires weird financial reasoning to justify electric filling stations stocked with expensive exchange batteries.
Earlier this week, I was at Mindset Holding’s press conference in Switzerland, where they announced they had received 75 million Swiss Francs of financing from a US fund, GEM Group, with another 108 millions optional. Mindset will be using this money to produce its exotic electric sports coupe — the one I thought was fantastically forward-looking when I witnessed it last year.
Is this madness? After all, Mindset in 2012 will be competing with Tesla’s Model S, the Fisker Karma, and numerous electrified or hybridized German and Japanese luxury cars. Who’d spend 100,000 Francs on a Swiss made electric three-seater?
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