The EPA, working with the Departments of Transportation and Energy, has come up with two potential fuel economy labels, aimed at addressing the challenges posed by new plug-in, and fuel cell vehicles. The EPA’s Gina McCarthy gives an overview on the two label styles in the video above, but the main difference appears to be that one label would give cars letter grades (from A+ to D) on their fuel efficiency and greenhouse as emissions, while the other… wouldn’t. Read more about the first label (with letter grades) here, and compare it to the second label here. Let us know what you think, and if you feel strongly enough, send your comments to the EPA here.

The issue is it’s yet another brand. And given the fact we’re trying to allocate our resources to other areas that make the most sense, does it make sense to introduce another brand out there?

Kia Motors America product planning boss Orth Hedrick uses a rhetorical question to explain why the Korea-based automaker dropped its EcoDynamics sub-brand plans for the US market. The badge appears on European-market hybrid versions of the Forte, Cee’d and Sorento, and was planned as a global sub-brand. Instead, Kia is introducing many of the EcoDynamics components like low rolling resistance tires, electric power steering and more efficient alternators on some standard models, and will roll out a hybrid version of the next-generation Optima. With countless unnecessary brands and sub-brands littering the marketplace, Kia is smart to keep consumer focus on the Kia brand… especially in terms of associating it with good fuel economy. [via Wards Auto]

Once upon a time, the Maximum one declared that bringing diesels to the United States would only be possible by the use of urea. You know, the stuff that is is the main nitrogen-containing substance in the urine of mammals. Which can also reduce the NO_x from diesel exhaust. Using urea would allow diesels to meet Tier II Bin 5 standards. The Maximum one further decreed that the extra cost of this after treatment system would make diesels prohibitively expensive. (Unless the driver uses man-made urea, but let’s not even go there.)  Then, he mentioned the California standards which were way tougher than Tier II Bin 5. This would effectively kill diesels in the US as they wouldn’t be 50 state compliant. Then Volkswagen introduced the TDI Jetta which was 50 state compliant. What made this extra special was that Volkswagen did it without using any urea after treatment. Something which Bob Lutz said wasn’t possible. There was a diesel hurdle that was gone. Who else could be bringing diesels to the United States? Read More >

TTAC has a long, proud tradition of tearing into puffy automotive journalism, so it was not without a little trepidation that I wrote in the comments section of Michael Karesh’s excellent review of Zero To Sixty that

Toothless reporters put execs at their ease… which allows them to say naive or revealing things that toothy bloggers can then rip into. In a weird way, the worse the reporter, the better the reporting (as long as the quotes are then duly digested). As time goes on, I find myself more and more at peace with this evolving media food chain… and TTAC’s place in it.

To be clear, this is not an endorsement of toothless coverage per se, it’s just a pragmatic response to the reality that auto industry coverage will continue to be dominated by PR-approved puff. And this video provides yet more proof that non-threatening journalists are actually the most effective at snagging scoops, even if they’re totally unaware of said scoop. Which is where the bloggers come in.
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Chinese motorists are spared the joy of ethanol. In China, corn will continue to be eaten, not driven. China’s state news agency Xinhua reports that agricultural experts decided that it is “too early for China to adopt corn-based ethanol fuel to feed automobiles, given the expensive production costs and the country’s large population.” The short version is: “Ethanol? Bu yao!” (No want.) Read More >

Did we mention that Hyundai is doing well in the U.S.? Sales up 21 percent for the year. Hyundai cars sold in the U.S. average about 30 miles per gallon, the best fuel efficiency in the industry. Jack Baruth loves his 2005 Hyundai Accent so much that major portions had to be redacted such as not to conflict with indecency laws. Can Hyundai do much better than that? They think they can. How? No idea. Read More >

After numerous delays and a lawsuit by Mahindra’s US distributor, the Indian firm’s diesel-powered compact pickups have been approved by the EPA, reports the WSJ [sub].
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Honda’s Civic Hybrid has always been something of an afterthought in the marketplace, as Honda’s “mild” hybrid system consistently fell behind the Toyota Prius in terms of mileage, electric-only range and green street-cred. Then, late last year, Honda settled a class action lawsuit alleging that the Civic Hybrid couldn’t hit its EPA numbers. And though the weak-selling Insight has replaced the Civic Hybrid as Honda’s problem hybrid of the moment, the Civic Hybrid woes are still piling up. The latest bad news comes from the LA TImes, which reports that Civic Hybrid batteries have been dying before their time, and that Honda’s software “fix” for the problem reduces mileage from 45 MPG to 33 MPG. Since the standard Civic is rated at 30 MPG, a number of Civic Hybrid owners are wondering why they paid extra for what amounts to a 3 MPG improvement on the highway… and they’re accusing Honda of refusing to replace batteries under warranty. In other words, this looks to be one of the first major battery warranty-related fiascos of the hybrid era… and it’s shaping up to be a nasty one. Electric car makers, take notice.

It’s difficult to compete globally when governments try to pick the winning technologies and the direction changes from administration to administration… the U.S. government is going a bit too far in trying to dictate the powertrain technologies of the future.

BorgWarner CEO Tim Manganello tells Green Car Advisor what he really thinks of the billions of government dollars that have gone into the electric car industry of late. And though the supplier boss clearly has a personal interest in non-EV efficiency solutions (namely dual-clutch transmissions which require some kind of combustion engine), he’s also got a point. Why is the government lavishing unproven (luxury) startups like Tesla and Fisker with hundreds of millions in federal largess, while doing next to nothing to increase the market penetration of proven technologies like clean diesel or natural gas?

The Honda Civic Type R has become the latest casualty of the new Euro V emissions standard, reports Autocar, and it will be discontinued for the European market at the end of this year. Weirdly though, production of the British-built Civic Type R will continue, and the two-liter “touring car with number plates” will be exported to the South African and Australian markets. To which we say, the Type R is a low-volume model anyway… why not send a few to the US? Sure, if you directly convert the UK price to dollars, a top-spec Mugen Type R costs a whisker under $40k… and we’d guess more Americans would spring for a Volt at that price. And yes, it would certainly suck some enthusiasm out of the all-important CR-Z launch. Still, Honda needs to stop making sense and do something that proves it hasn’t forgotten its roots in the US market. Sending a few hundred Type Rs to the US is worth a thought… or is the whole idea as silly as testing a Type R against an Audi R8?

Earlier this week, Tesla reported a $38.5m Q2 net loss, up from its $29.5m in the first quarter of the year. The good news was that revenue rose by about $8m over Q1, to $28.45m, but development and selling/general expenses rose countering the higher receipts. Other good news came on the Model S front, as Tesla claims that body and powertrain development is complete for the forthcoming sedan. But with the company losing about $5 per share (currently valued at $19.70 each), there’s more bad news coming. In a piece at Wired Autopia, Tesla’s former PR boss Darryl Siry points out that a key revenue stream for Tesla is being closed.

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Prior to going on television on Monday, I spoke to a GM spokesman in hopes of better understanding the business case for the Volt. Perhaps the most interesting thing he told me was that a major impetus for developing the Volt as an Extended-Range Electric concept was GM’s failure to achieve success with three alt-energy concepts (EV-1, Hydrogen, and yes, E-85 ethanol) due to their need for fueling infrastructure. As we talked, it occurred to me that three other less-than-entirely-successful GM “green car” projects might have helped lead The General down the primrose path to the Volt: GM’s BAS “Mild Hybrid,” the Parallel Hybrid Truck system (PHT), and the V8-based “Two-Mode” hybrid drivetrains. He admitted (somewhat grudgingly) that GM’s hybrid sales had been “disappointing” and that the ambitious Volt project was to some extent motivated by this lack of market success. What he didn’t tell me: GM is bringing back the discontinued mild-hybrid BAS system for 2011.

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The idea behind the Automotive X-Prize was to prove that 100 MPGe (miles per gallon equivalent) is attainable in practical, daily-driver-type cars. And with competition moving into the final stage, 15 cars are still in the running. But how good are those cars actually? With only $10m in prize money, the X-Prize attracted few established OEMs to the competition, and as a result only a single car has made it through to the finals in the Mainstream class. This class was the main focus of the competition, as its requirement that each car “must seat at least four passengers, have four wheels, and have a minimum 200 mile range” meant Mainstream entries could be alternatives to “real cars.” Instead, the competition is being dominated by the “Alternative” class (two passengers, 100 miles range and any amount of wheels), which was included to open the competition smaller teams. And despite the fact that most of the entries had few restrictions on their designs, you might assume that they have performed impressively. The numbers, however, paint a very different picture.
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With Chevy’s Volt priced at an eye-popping $41k before tax breaks, those tax breaks are now more important than ever. The first 200k Volts will qualify for up to $7,500 in federal credits, but Chevrolet had to be hoping for state incentives on top of the federal credit, especially in the key launch state of California. For a number of reasons though, the Volt doesn’t meet California’s requirements for Advanced Technology-Partial Zero Emissions Vehicles, and will lose out on a $5,000 tax credit that’s available to its cheaper competitor, the Nissan Leaf. As a result, the Leaf will cost Californians who qualify for both full credits about $20k, while the Volt will cost about $33,500. Moreover, the Leaf will have full access to California’s High Occupancy Vehicle lanes while the Volt will not, unless a pending bill before California’s state Senate passes. Together, these developments represent a serious advantage for the Leaf over the Volt in what is almost certain to be the world’s largest market for electric cars in the short-to-medium term. So how did GM let this happen?
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The Chevrolet Volt began life as a marketing concept: “what if,” GM’s finest minds asked themselves, “we could sell a car that could go 40 miles without burning any gasoline?” That goal was achievable (although how easily and regularly remains to be seen), but it came at a cost: if you check out GM’s just-released standard equipment sheet (click on “standard equipment”), you’ll find that the Volt’s gasoline range extender requires premium fuel. What’s strange about this is that the Volt’s 1.4 liter range extender is hardly an overstressed buzz-bomb, making only 80 hp at the crank and 74 hp at the generator. Why then does it need premium? Considering that the Volt would have struggled to pay off its premium over the Toyota Prius anyway, the decision to require premium fuel makes no sense at all.