Despite breaking new ground in the field of brand leverage with its Ferrari World Abu Dhabi theme park, Ferrari does seem to have lost the plot a bit in relation to its “other” business building expensive sportscars. Ferrari’s abandonment of the manual transmission might be justified by faster lap times at Fiorano, and the lightning-fast, dual-wet-clutch transmissions that replace them certainly seem to help keep the Scuderia at the bleeding edge of technology (even if they’re designed and built by Getrag). But underlying the faster times, higher speeds and “digital supercar” honorifics from the motoring press, there’s a sense that Ferrari’s progress must accommodate an ever-more ambitious business plan as much as design the world’s most capable and emotive sportscars. And it’s starting to bear some troubling fruit.
Read More >
Category: Fuel Economy
This car won’t have a problem with CAFE rules. Around the world, Shell is conducting Eco-Marathons. The mission: Who gets the farthest on just one liter of fuel. Team Polyjoule from France’s Nantes Polytech turned a quart of gas into 4,414 kilometers, reports Das Autoshaus. If I didn’t make a mistake in my calculation, that’s 10549 MPG. More or less. Staying the whole 4,414 km in the coffin-like contraption should receive an extra prize. Read More >
Lithium-ion batteries aren’t the only automotive cleantech that appears to be getting cheaper. Toyota’s head of advanced autos, Yoshihiko Masuda, tells Bloomberg that the Japanese automaker has cut the cost of hydrogen fuel cell vehicles (FCVs) by 90 percent in the last five years or so. Mid-decade, Toyota’s per-car estimates for FCVs ran near a million dollars per car. With costs now closer to the $100k mark, Toyota says it plans to cut that number in half by 2015. If they can make that happen, Masuda says, a $50k hydrogen FCV will be on like Donkey Kong.
AutoblogGreen‘s Sam Abuelsamid earns a tip of the blogger’s hat today for making sense of a fascinating nugget in a Times of London piece on the Nissan Leaf. The revelation by Nissan EV honcho Andy Palmer to the British paper that Leaf battery packs cost £6,000 (about $9k) to produce could have been missed, buried as it was near the bottom of the story. Not only did Abuelsamid catch it, he calculated that the Leaf’s 24 kWh lithium-ion battery costs break down to a staggeringly cheap $375 per kWh. How cheap is that, relatively speaking? Apparently cheap enough to send Li-ion startup A123 Systems’ stock to record lows according to the WSJ [sub]. More price-comparison context and some insight into how Nissan might have beaten those costs down after the jump.
With the Mazda RX-8 being pulled from the European market for its rotary engine’s inability to pass the new Euro-5 emissions standard, we should have guessed that its days were numbered in the US market as well. Perhaps the fact that the model is one of our favorite enthusiast options available in the US made us hope against hope that it would soldier on a bit longer. No such luck. According to Motor Trend‘s “well placed source at Mazda’s North American Operations,” the RX-8 will be phased out “most likely after the 2011 model year.” And probably not just for the obvious fuel economy or capacity-utilization reasons either: RX-8 sales peaked at 23,690 units in 2004, and have been in steady decline ever since, moving only 2,217 units last year.
Imagine you’re an automaker which enjoys an unprecedented drivetrain technology advantage over all other manufacturers. Imagine you build a brand around that drivetrain that becomes a cultural touchstone, a symbol of your firm’s technical prowess and commitment to the environment. What do you do next? The obvious answer is to build a luxury version to help make the extra profits needed to pay for the drivetrain’s development, right? Well, Toyota did just that, piggybacking the Lexus HS250h on its strong Lexus brand and Prius technology. The only problem? It’s not working.
Read More >
Three-wheeled cars offer unique advantages in aerodynamic design and build costs, but they also work from a fundamental disadvantage in terms of handling. Put simply, three wheels can not possibly generate the same levels of mechanical grip as a four-wheel design. EV startup Aptera, which recently unveiled its “design intent” 2e EV, found out just how hard it can be to make a three-wheeled design operate to mainstream standards during shakedowns for the Automotive X-Prize in which it is competing.
Read More >
We love us some data here at TTAC, and since we’re already looking at a grip of sales data today, we thought we’d add this excellent infographic that appeared in Sunday’s New York Times to the mix. It depicts America’s per-capita miles driven on the x-axis, and the price of gasoline on the y-axis, and shows that the two aren’t as inextricably linked as some might have thought. As we try to make sense of monthly sales data and look for “the new normal,” this kind of data provides a crucial context for month-by-month trends. We hope you find it as enjoyable and illuminating as we did.
Chevrolet has had a difficult time deciding if its Cruze-based MPV, known as the Orlando, is a good fit for the US-market. Initially, Chevy debuted the Orlando concept at the Paris auto show, and said it had no plans for a US-market version. Then it was approved for the US ahead of the 2009 Detroit Auto Show, and now, according to Automotive News [sub], it’s off again. The (up to) seven-passenger MPV, built on GM’s “Delta II” compact architecture will be sold in Europe, Asia, and even Canada… just not in the US. Chevy spokesfolks explain:
The best thing to do for Chevrolet is to focus on the brands we’ve already brought to market: the Traverse, Equinox, Malibu and, soon to come, the Cruze. We feel that with those vehicles, Chevrolet has plenty of options for the modern family.
Of course, Chevy sells all three of those vehicles in Canada as well… so how are these three options “plenty” for US consumers, but not for our friendly neighbors to the North?
When I was a kid copywriter on the Volkswagen account, grumpy but thorough VW engineers drummed one tenet of green into me: You don’t save gas with secret carburetors which the oil companies hide. You save by shedding weight. The less weight to push around, the less energy is needed to do the pushing. From the First Law of Thermodynamics to Einstein, all will agree. Like we agree on the need for a balanced diet. Then we go to the next Wendy’s, and order a triple Whopper. Despite the wisdom, cars tend to gain heft over the years like an erstwhile skinny Italian bella ragazza after the age of 30.
With tougher environmental regulations spreading across the globe, and CO2 mutating into a climate-ogre from something that used to provide the fizz in a soda, automakers remember the old engineering rule: Less weight, less gas, less crud. Read More >
CAFE got you down? Worried that it’s only a matter of time before the feds come for your V8? You can relax a little, as General Motors is announcing that it will spend nearly a billion dollars rolling out its next generation of small-block V8 engines. According to Automotive News [sub], GM is dropping $893m to upgrade or renovate engine plants in Tonawanda, NY; Bay City, MI; Bedford, IN; Defiance, OH; and St. Catharines, Ontario. These new plants will build GM’s next generation of all-aluminum V8 engines, which will use direct-injection and a new combustion system for improved efficiency.GM won’t say what vehicles these new V8s will be offered in, but expect this to signal the end of the road for the Northstar family of engines as well as replacing the outgoing small-blocks. And what of GM’s commitment to reducing emissions? According to The General’s presser, all of its future small-block V8s will be E85-capable, meaning they qualify for the CAFE ramp-up’s Flex Fuel Vehicle credit loophole. As such,
their fuel economy is determined using a special calculation procedure that results in those vehicles being assigned a higher fuel economy level than would otherwise occur.
Which helps explain why Sen Chuck Schumer (D-NY) doesn’t mind publicly lobbying for V8 production at Tonawanda despite his strong belief in Global Warming: the regulatory fix was already in.
In a study for the International Council on Clean Transportation [full study in PDF format here], Lotus Engineering sought to prove that major reductions in the mass and fuel consumption of mass-market vehicles would be possible by 2020 through the use of new materials and architectures. Starting with a Toyota Venza crossover, Lotus was able to show that a 38 percent reduction in vehicle mass (not counting the powertrain, 33 percent reduction including powertrain) will be possible with a mere three percent increase in component costs. Based on DOE estimates, that means the Venza’s efficiency could be improved by 23 percent solely through changes in materials and design, with future powertrain efficiency gains adding cumulative benefits.
With Senator Chuck Grassley (R-IA) already taking the White House and Treasury to task for possibly helping GM avoid paying the “TARP Tax,” Republican representatives Darrell Issa (R-CA) and Lamar Smith (R-TX) are attacking the auto bailout from another angle, writing a letter to nine automaker CEOs requesting clarification of the negotiating process that led to recently-passed final rules on a ramp-up of greenhouse gas (GHG) emissions standards. In their press release on the issue, Issa and Smith note:
It is unclear whether the Administration used leverage created by the possibility of a taxpayer bailout of GM and Chrysler to secure their cooperation and support for new fuel economy standards. Moreover, there is reason to believe Administration officials used inappropriate tactics to ensure broad based support across the industry. Given the clear conflict-of-interest issues at play, which naturally arise when the government is in a position to pick winners and losers and impact the future viability of private entities, it was imperative that the Administration act with the utmost transparency. Instead, the White House imposed an unprecedented level of secrecy.
Are Issa and Smith on to something, or is this simply a partisan dogpile on an unpopular policy? Hey, this is politics… does it even matter?
Already a good year into its hype-cycle, Toyota’s much-discussed FT-86 sports coupe is apparently losing some of the focus that made it an instant (theoretical) hit with enthusiasts. According to Autocar, Toyota has given up on its price point goal of $20,000 for a base model in the Japanese market, bumping MSRP targets to $23k for a base model and $26k for loaded examples. No word on how this will affect US-market prices, which Toyota has never disclosed goals for. And if this were the only news coming out of FT-86-land, we might have ignored it altogether. Sadly though, the price shift reflects larger trends within the FT-86’s development, none of which are wildly promising from the perspective of the enthusiasts that this car was allegedly being built for.
Ask the good folks from Hybridcars.com what today’s big news was, and they’d probably point to their own scoop, titled Hyundai Has Prius-Killer in the Works. It can be hard for blogs to get OEM reps on the phone, and Hyundai’s product public relations manager Miles Johnson walked an enticingly vague line:
We are studying a dedicated Prius-fighter vehicle, meaning a hybrid-specific nameplate that isn’t based off a Sonata or a Santa Fe. It’s its own thing. We’ve also been studying plug-in hybrid technology, which is a bit farther out for us, but the near-term would be a Prius-sized vehicle… You can look at the dimensions of the Blue Will concept and see it would be a similar package and size to a Prius.
With Hyundai launching its first US-market hybrid, the Sonata, later this year, this is yet another sign of the big H’s relentless momentum, right? Well, not exactly…
Recent Comments