When GM axed four brands in bankruptcy, it seemed for one bright, shining moment that the era of America’s auto brand bloat was drawing to a close. No such luck. Both Chrysler and Ford passed up opportunities to hack off purposeless brands, and in doing so perpetuated some of the worst examples of brand engineering surviving in the US market. If there were one brand that needed the hatchet, it is and was Mercury. Now, after a decade of Jill Wagner-supplied life support, Ford is breaking the silence surrounding its entry-luxe brand, announcing that a Mercury-badged vehicle will be built “on the same platform” as the new Ford Focus. Put simply: the Mercury Tracer is coming back.
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Category: Future Vehicles
Fiat/Chrysler CEO Sergio Marchionne was supposed to give a speech in conjunction with the Chicago Auto Show today, but backed out at the last minute, sending Dodge honcho Ralph Gilles in his place. The Chicago Sun Times was able to snag an interview with the globetrotting CEO though, and it features some of Sergio’s more candid (if confusing) comments on the state of new product development at the New New Chrysler. Of particular interest is his very apt criticism of Cerberus’s mismanagement of new product development, specifically the decision to replace the 300 before the Sebring.
The biggest market segments in the United States are the C [midsize cars] and D [large luxury vehicles] segments. If you only have a dollar to spend that’s where you go spend it, especially if you’ve got products that are structurally not working.
The decision was made to invest elsewhere. So we developed a brand-new platform for the 300, a decision that took capital that may have been required elsewhere to go play in a different sandbox. Until you’re clear about where you need the money, where the money needs to be spent to ensure longterm survival – that part of it was substantially missing.
Is it me or has the new Odyssey Concept, which is supposed to preview the styling of the next-gen model, taken a few too many protein pills? Let’s hope that the production version (arriving this fall) will capture a little more of the original Odyssey’s clean, stripped-down look. Remember, if we’ve learned anything from the Nissan Quest, it’s that minivans can easily be overstyled into irrelevance.
I’ve been warned before by the B&B not to read too much into the forward-looking statements in SEC filings, especially the ones where companies ruminate over all the things that could still go wrong with their struggling firms. These legal disclosures of worst-case-scenarios often reflect unlikely scenarios and can be downright misleading, so we held off from diving too deep into Tesla’s IPO S-1 filing [complete document here]. Others around the web have jumped in without compunction, and this week has yielded a steady drip of troubling revelations. It’s a wild and woolly collection of issues, but given that people are going to be asked to invest in this nightmare of a company, it’s only fair that we give the grievances an airing.
Car enthusiasts are an odd bunch. They don’t understand why people buy “bland-mobiles” like Toyotas & Hondas, they can’t see why anyone would choose an automatic gearbox over a manuals, and they still can’t figure out why all cars aren’t RWD. For them, the smell of burning petrol (or oil, if you’re in Europe) combined with smouldering rubber, is somewhere between, a freshly baked apple pie and cooked bacon in the spectrum of heavenly smells. Well, there’s one other thing that car enthusiasts may have to combine with those smells, the hum of an electric motor… and it might just mean the end of their sweeping disdain for anything with the word “hybrid” in its name.
An AMG-tuned S Class Coupe prototype (note that the CL moniker has been dropped) gets stuck in a drift while testing in the icy north. Auto Motor und Sport reports that it took the combined efforts of an ML prototype and an S Class prototype to pull the beast from its icy resting place. Sportisch!
Carscoop dug up these drawings from a Chrysler patent filing for the Dodge-branded version of the forthcoming 2011 Jeep Grand Cherokee. Autoblog figures Dodge will drop the Durango name in favor of resurrecting the Magnum moniker, though given that model’s distinct lack of success, that would be a questionable strategy. On the other hand, the Durango name doesn’t have a lot of tread left on it either… but then what Chrysler Group nameplate does? [UPDATE: Grand Cherokee pricing/trim levels apparently leaked here, with prices reportedly ranging from $31,480 to $45,770 ]
Today’s review of the Fiat Bravo is more than just a unique look at a European-market vehicle that will never be sold in the United States: it’s an(other) early look at the future of Chrysler. Sergio Marchionne has called the C and D segments “critical” for US-market success, and the C-Evo platform that lies beneath the Fiat Bravo tested today, will form the basis for planned 2012 replacements to the Caliber and PT Cruiser and possibly the re-launched Sebring and Avenger (reportedly in stretched form). Indeed, the Lancia-trimmed version, known as the Delta, was shown at the Detroit Auto Show in Chrysler-brand drag, apparently to prove how easy these rebadges will be. As cynical as this might seem, Mr Bronfer’s relatively positive review leaves little doubt that Fiat’s got more to offer the C and D segments than the aging, neglected Mitsubishi platform that currently underpins Chrysler’s offerings in these classes. In that sense, this is some of the most positive news we’ve heard about Chrysler’s future in a while.
This spy shot was sent in to us by an anonymous tipster, who caught what appears to be an extended-wheelbase Ford Fusion Hybrid. But it’s not just stretched: those wheel arches are definitely not stock Fusion kit, which suggests that the Fusion Hybrid body might just be a mule body concealing an unrelated chassis under development. Can you spot any other clues that might hint at what we’re looking at? Got a guess? Let us know in the comments. [Thanks to you know who you are!]
Spyker has set the goal of turning a profit with its newly-purchased Saab division by 2012, reports Automotive News [sub]. That effort will be led by a total of three Saab products: the existing 9-3 (with a new version rumored for 2011), the forthcoming 9-5 sedan and, later next year, the GM-built Saab 9-4X Crossover. Other models, including a 9-1 compact are being hinted at, but Spyker acknowledges that such a product would require about a billion dollars more than Saab-Spyker currently has access to. Meanwhile, those three vehicles will have to generate 100k-125k annual sales in order to keep the business plan rolling along. Saab-Spyker honcho Victor Muller has an almost shockingly confident take on this possibility, telling Reuters:
It’s all about the restoration of the confidence in the company. Customers have been very reluctant to buy because of the uncertainty surrounding the brand… Saab has to do nothing but regain its existing and old customers because that in itself would be in enough to create a very strong business model..
Saab sold a total of 8,680 vehicles in the US over the course of 2009. Globally, the firm sold 39,903 units last year, down from 94,751 in 2008. Perhaps the challenge is a bit more difficult than Muller lets on.
What can I say, I’m a child. Then again, this 100hp, Renault Twingo-based Wind coupe-convertible is one silly toy. With an 11-second 0-60 time from its 1.2 liter engine, there’s some question of whether the Wind could even outrun a fart. But hey, at least you’ll look cool trying, in an adorable, non-threatening, French kind of way.
Having re-birthed themselves at the taxpayers’ expense, one of Chrysler’s top priorities is restoring the brand equity that has bled out since the Daimler takeover. First up was the move to spin “Ram” off as its own brand, and now it seems that no-one is safe from “re-birth,” as UPI.com reports that Chrysler are rethinking their strongest brand, Jeep. Unfortunately, one man’s brand rebirth is another man’s brand betrayal. Chrysler want to replace all of Jeep’s products, except for the Wrangler and Grand Cherokee, and the idea is to utilise Fiat’s experience of fuel efficient engines as the basis for it. That means Jeep is likely to become smaller, more fuel-efficient and less off-road capable [rumors of a Fiat Panda 4×4-based Jeep (rendered above) date back to the earliest days of the Fiat-Chrysler alliance]. If you had to boil the proposed shift into a single word, UPI figures it would be “soft.” And the markets have reacted to this news in pretty much the same way you’ve probably just reacted: they think the idea is bad. Very bad.
Former Tesla PR man Daryl Siry’s Wired.com Autopia columns are always good for some interesting insights on the EV world… as long as you take them with the grain of salt that Siry’s status as “advisor” to EV startup Coda Automotive demands. This week Siry has it in for the mass-market EV frontrunner, the Nissan Leaf, accusing its makers of “cutting corners” and “overpromising” range specs. According to Siry:
First, Nissan overpromised on the realistic range by consistently quoting a number tied to the most optimistic benchmark, the LA4 cycle. Drivers who stick to stop and go traffic on city streets in temperate climates may indeed consistently see 100 miles of range, but most drivers will see significantly less in a mix of city and highway driving. Driving in California, the country’s top market for electric vehicles, involves a lot of time on highways where the 65 mph speed limit is rarely observed. The LA4 cycle Nissan quotes mostly stay below 30 mph with one two-minute “sprint” at 55 mph every 22 minute cycle.
Almost exactly a year ago, we heard that Ford wouldn’t be developing a global RWD platform in Australia. That came as sad, but obvious news back then… but check it out: Motor Trend just got a hot “scoop”!
Under the global rear-drive platform plan, the 2014 Mustang was to have shared its basic architecture with the next generation Australian Ford Falcon, and possibly a new flagship sedan for Lincoln. The Mustang would have been on the short wheelbase version of the platform, the Falcon on the mid-wheelbase, and the Lincoln on the long wheelbase. But that strategy has changed…
…By the time a new rear-drive Lincoln could appear, the Town Car will have been out of production for three to four years, and with high gas prices in Australia, no-one expects major growth in Falcon sales. These factors taken together seem to have conspired to torpedo the global rear-drive platform. “The [next generation rear-drive] Falcon is dead,” said one Ford insider bluntly, in apparent confirmation.
Shocker! The problem is that Ford’s just released a new Mustang, meaning the current model will be a bit long of tooth when the nameplate’s 50th anniversary rolls around in 2014. The good news? Motor Trend’s “scoop” isn’t that Ford will be slapping together a “very special edition” consisting of paint, wheels, badges and certificate of authenticity.
The bad news?
Ford’s facing one of the toughest challenges in automotive product planning: how to offer the competitive compact pickup consumers say they want without cannibalizing far more profitable full-sized trucks. The solution? Don’t offer a competitive compact pickup. “It’s no secret we have a new Ranger coming globally. We’re working on one for all the other markets in the world,” Ford’s Derrick Kuzak tells Pickuptrucks.com. “The difference is that all of those other markets only have a Ranger. They don’t have an F-150 above it.” See how that works? But don’t worry, Ranger fans. Ford has your effete, pathetic backs…
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