Toyota has released their production numbers for the first four months. So has Volkswagen. GM has not, but that doesn’t change the general picture: Toyota is still in the lead in worldwide production, Volkswagen catches up a bit, but sits solidly in the #3 position for the first four months of the year. Read More >
If German cars had a stellar reputation for reliability, Lexus would not be where it is today. TrueDelta’s latest Car Reliability Survey results, based on owner experiences through the end of March 2010, provide some evidence that a corner has been turned, but other evidence that work remains to be done.
For two weeks in April, a volcano in Iceland not only brought air traffic in Europe to its knees, it also played havoc with the manufacturing of cars. Just in time manufacturing reared its ugly head. Electronic parts that usually get flown in piled up in Korea and China. Something as small as the component that controls the car’s power seats could hold up everything. Unless you know how to improvise … Read More >
Speaking of car ads, never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (<- they said this one wasn’t approved), any ad showing an old man with a scythe would have been immediately – – killed.
“Herr Schmitt! How often do we have to tell you: No negative advertising!!!!” It’s amazing that the Mercedes-Benz Brake Assistant System (BAS) ad [available after the jump] saw the light of day. Personally, I like it. Honestly, I’m envious of an agency that has gotten this ad through countless committees. Coming up with a good ad is easy. The hard part is having it approved. Read More >
Someone is in a big hurry: In March, Daimler and BYD signed an agreement to develop an all electric vehicle “specific to the requirements of the Chinese market.” Usually, it takes a while until something comes from these announcements, especially in China, where everything needs a lot of big red chops. Much to our surprise, we hear that BYD and Daimler signed the contract today to form a 50:50 joint venture for the aforementioned purpose. Read More >
Toyota definitely keeps us on our toes. Last week, the tete-a-tete between Toyota and Tesla had the world speculating about an electric push by the world’s largest auto maker. That was last week. This week, it’s hydrogen. Read More >
Pretty soon you’ll hear about a breakthrough for Opel, and that there will be state aid. If not, you’ve read it here first. In any case, treat the news carefully. Munich’s Süddeutsche Zeitung, usually well-informed in Opel matters, reports that the state of Thuringia offered help to Opel. The Süddeutsche calls it a “symbolic offer.” Read More >
Last week we told you that Volkswagen could announce this week that they would buy Giorgetto Giugiaro’s Italdesign. Sure enough, they did. At a joint press conference held today in Turin, both companies announced that Volkswagen Group will take a 90.1 percent stake in IDG. That buys them the company lock, stock and barrel, including the brand name rights and patents. Read More >
Further signs that Volkswagen’s SEAT is due for euthanization emanate from China. If there ever were plans to bring SEAT to China, well, the plans are no more, says China Car Times. Read More >
Opel has received a new lease on life. Nobody knows how long the lease will last, but Opel is an important step ahead and gained an even more important ally in its beggathon for state aid. Opel cut a deal with its unions, led by labor leader Klaus Franz.
“For much of the past year, Klaus Franz has been a thorn in General Motors Co.’s side,” wrote the Wall Street Journal. Franz “has blamed the European car unit’s troubles on its American parent, saying GM was ‘filled with yes-men’ and that it had a ‘centralized planning system worse than in East Germany.’ Now, GM needs to make nice with Mr. Franz.” With their backs to the wall, GM finally paid the price and made nice. Read More >
The Euro and the UK Pound go into a tailspin. Greece requires a bailout. Spain & Portugal could be next on the default list. The economy is in tatters. The car market is shrinking. The government announces spending cuts, on top of people’s reluctance to spend. On this dire backdrop, does it surprise you that workers at the Vauxhall plants (they’re actually Opel plants re-badged “Vauxhall”) have chosen to accept a pay freeze in return for job security? The Times of the UK reports that the 3200+ workers located in the UK are close to agreeing to a 2 year pay freeze. Union officials in the UK believe that the pay freeze is an acceptable hit to take in return for job security. They also believe that when it comes to the union vote, it will be passed through with little complaints. There is of course one slight flaw in the plan…. Read More >
When I did my first copywriting jobs for Volkswagen in 1973, I heard to my great amazement that the Passat wasn’t designed in Wolfsburg. It was designed in Turin (“Isn’t that where Fiat is?” “Don’t ask stupid questions, Schmitt”) by someone called Giorgetto Giugiaro. Lo and behold, the Golf thereafter looked a little bit like the Fiat 128, but nobody cared. Volkswagen and Giugiaro‘s Italdesign worked together ever since. Now Volkswagen will buy a controlling stake in Italdesign, if industry sources who whispered it to Automotive News[sub] are not totally mistaken. If the deal happens (and an announcement could come next week), Volkswagen will formalize old friendships. Read More >
As Americans have noted, bailouts can get costly. Europe has just decided on a trillion dollar bailout for their southern European deadbeats member states. Who’s going to pay for all that? In Germany, raising taxes is taboo (for the moment.) Lowering taxes had been one of the wedding vows of the ruling coalition. They didn’t say exactly when, but raising taxes would be politically – not very smart. So how else to raise money? Where else than from our darling piggy bank, the hapless motorist. Read More >
Despite suffering from a market-induced sales conflagration at home and in Europe last April, Volkswagen can pat itself on the shoulder for outperforming the global market. In the first four months of 2010, the world bought 20.9 percent more Volkswagen Group cars than in the same period of last year. That versus an 18.1 rise of the general market.
VeeDub’s bacon was saved by China and Brazil, “where Volkswagen is particularly successful,” said a proud VW sales Chief Christian Klingler today. Looking forward, he’s hedging his bets. “Despite the very positive performance to date, we remain cautious about our forecast for the full year. It is still very difficult to predict macroeconomic developments,” a Volkswagen communiqué cites Klingler.
Klingler is right to be careful. Read More >
Ford Europe will swallow a tried and trued antidote against flagging car sales: Heavy discounting. Yesterday, Ford had announced – in a rather roundabout way – that their European sales had dropped a breathtaking 17 percent in April. Putting cash on the hood is no surprising move. Wouldn’t there be another detail. Read More >
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