If you exist outside the fast-paced world of the automotive branding community, you might believe that the point of car brands is to sell cars. Needless to say, you’d be wrong. The big buzzword around car brands, particularly the more niche and eco-friendly brands is “mobility.” As in “we must leverage our brand values to provide a broad-based mobility strategy for the cities of the future.” Or, to put it into layman’s terms, “screw cars, we gotta start building scooters.”
The never-ending tension between the desire to give consumers more choices of in-car gizmos and the need to halt the advance of distracted driving took another confused twist this week, as Onstar announced that it is testing new features that could allow drivers to listen to text messages and update their Facebook status from behind the wheel. According to the DetN, the technology would read incoming text messages or a Facebook news feed to the driver, and could even allow the driver to update their own Facebook status verbally. Needless to say, GM and Onstar are hyping the updates as ways to keep up with Ford’s SYNC on the entertainment front, and because the features are all hands-free, they’re safe… right?
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More than 150 little sensors are used in a single luxury car. That means a mess of wires, even if those sensors are talking to the car computer via a CAN bus. Those sensors need power. There’s more than a kilometer of cables for sending power to the sensors alone. Imagine what would happen without those wires: The car would be lighter. Cheaper to produce. And the sensors would go dead. Not if Toyota, Panasonic and 20 other Japanese companies get their way. Read More >
The Institute of Transportation Engineers Journal published in May the results of an extensive Los Angeles, California Police Department evaluation of the effectiveness of license plate covers and sprays designed to defeat automated ticketing machines. The results showed that the popular countermeasures did not work well under actual field conditions using the red light cameras operated in the city by Nestor Traffic Systems (the firm has since gone bankrupt and American Traffic Solutions now runs the program).
Does a passport with an RFID chip freak you out? Not if you don’t carry your passport on you. How about RFID-equipped drivers’ licenses? Well, stick the license in a shield and nobody will be the wiser. Never heard of RFID? It’s a chip that needs no power. It sends out a number that identifies you. Think of a barcode on your forehead. How about RFID equipped cars? Read More >
I’m still shaking when I think back to my first ride in the passenger seat of a brandnew Phaeton. It was piloted by a known reckless high executive of Volkswagen. Near Hannover, we barreled down the Autobahn, with the speedo indicating something above 250 km/h. I didn’t dare to inspect it closer, because I was scared to death. We were in the thickest of fogs. Visibility zero. “Aren’t you worried?” I inquired with a shaking voice. “Nope. We have RADAR.” Actually, it was called Abstandswarnung (distance warning). Now, Nissan will make it available to the common Joe. Read More >
Our Korea-based contributor Walter Foreman already suspected that the new Hyundai Avante might be one of the world’s first mass-market compact car with a self-parking feature (similar systems are offered on the Toyota Prius and Euro-market VW Golf), and this video proves that he was dead right. What’s still not clear is whether self-parking is standard on the new Avante (launching August 2 in Korea), or whether it will be offered when it comes stateside as either the 2011 or 2012 Elantra. This would be the ultimate challenge for such technology, as legal concerns allegedly kept Volkswagen’s pioneering system out of the US. Still, Hyundai had the cojones to equip its mass-market C-segment car with technology that just a few years ago was available only on the Lexus LS. That’s exactly the kind of decision that has Hyundai raising eyebrows across the industry.
No, this has nothing to do with a Hollywood blockbuster… we think the new Avante/Elantra could be the first self-parking mass-market compact car. Take a closer look at the now infamous video clip of men in suits trying to park the next-generation Hyundai Avante. The first 20 seconds clearly show the driver’s hands on the steering wheel. After that however, the audience never gets a clear view of the cockpit. Someone is either obstructing the camera or the scene cuts away. When we do happen to catch a glimpse of the steering wheel (at 00:25 for example), it appears to move on its own. Granted, the driver could be grasping the wheel at the six o’clock position, out of view of the camera, but I think there’s something more to the situation than that.
Two robots are retracing the tracks of Marco Polo and are on their way from Italy to China. The two heavily modified driverless Piaggio Porter Electric vans started last week in front of of the Milan Cathedral. By end of October they are expected to arrive in Shanghai after having driven 8,000 miles, all the way through Siberia and the Gobi Desert, all by themselves, untouched by human hands.
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Ok, so we heard that BYD is moving onto the home appliance market. Now, BYD takes development to a whole new level We hear that they will build whole homes! No drywall comments, please, these are environmentally friendly homes. China’s electric car manufacturer BYD Auto teamed up with California’s KB Home to build new energy homes in Lancaster, California. The first-phase construction of the project has recently been completed, Gasgoo says. Read More >
We finally know who’s responsible for shutting down Nissan assembly lines in Japan and the U.S.A. The shortage of a critical computer chip stopped Hitachi from making ECUs, which in turn stopped Nissan from making cars. For days, the identity of the lackadaisical chipmaker had been kept under wraps. Now, the culprit has been unmasked. Read More >
The shortage of a critical computer chip that Hitachi desperately needs to supply Nissan with ECUs now threatens to affect U.S. production. Yesterday, Nissan warned that they will close down Japanese assembly lines. Today, Nissan COO Officer Toshiyuki Shiga said that production in the U.S. may be halted until the chip shortage is solved. Read More >
So far, it had been striking workers at Chinese parts suppliers that brought Japanese car makers to their knees, praying for parts needed to re-start the lines. Here is a new twist: Japan’s Hitachi ran out of chips for ECUs (commonly called “car computers”). And Japanese carmakers are shutting down the lines. Read More >
We’ve devoted considerable bandwidth here at TTAC to the inevitable conflict between Secretary of Transportation Ray LaHood’s campaign against distracted driving and the ever-increasing array of distractions offered by popular in-car electronic systems like Ford’s SYNC. While automakers are forever striving to offer more and more connectivity, politicians are waking to the realization that these systems prevent drivers from focusing on their driving. And now, it appears, Ford is finally getting on the same page as the pols. The DetNews reports that SYNC-equipped 2011 Fords will come with a “do not disturb” feature that
locks out capabilities “not relevant to the task of driving while the vehicle is in motion.” Ford also is barring any action that requires typing on a keypad and limiting lists of navigation and phone choices to fewer entries — like phone contacts or recent phone calls.
With this pre-emptive strike, Ford is trying to protect a system it says helps sell cars from regulation as a dangerous in-car distraction. Will a “do not disturb” button really help prevent accidents? Ford had better hope so, and it had better hope the data comes in looking mighty conclusive. Otherwise, systems like SYNC could find themselves on the wrong side of Washington DC in the near future.
Wait, Steve Jobs is signing up for an EV at the rollout of the new iPhone? Is the zen master of Silicon Valley a Volt guy or a Leaf lover?
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