Carseek reports that Microsoft is forming a partnership with Siemens to develop a line of ICE (in-car entertainment) products. Their goal: improve connectivity between car music players and mobile phones by 2009. The market for such "infotainment” is currently valued at some $38b, rising to $54b by 2012. Microsoft and Siemens are hoping “to bridge the gap between the relatively rapid development cycles common in information and communications technology and the long ones that are the norm for automotive engineering.” Time will tell if the tortoise and the hair will be able to cooperate and reach the finish line together.