In response to Honda's upcoming limited release of the FCX Clarity fuel cell car, Toyota has announced plans to start leasing the seductively named "FCHV-adv" in Japan later this year. If this is a beauty contest, FCX kicks FCHV's butt.  FCHV-adv's main claim to fame: a range of 760 – 830 km (472 – 516 miles). Long term durability of the fuel cell unit itself is "subject to ongoing R&D," which means it isn't there yet. Meanwhile, "Honda Motor Co.'s revamped fuel cell vehicle for leasing in California is rolling off a Japanese factory floor later this month." Forget Ford vs. Chevy; the real battle today is Honda vs. Toyota. Which begs the question: what happened to the GM Hy-Wire concept vehicle Wagoner showed off way back in 2002 as the The Answer? And lest we forget, where's the hydrogen for these vehicles going to come from? Oil?

Once it was big shiny convertibles that caught the ladies' eyes. Then it was Corvettes, Lambos or anything else low, fast and expensive. But the times they are a-changin'. Yahoo! Green reports that hybrids are this generation's automotive codpieces. A survey done by GM during this year's Challenge X competition reveals that 88 percent of women say "they'd rather chat up someone who owns the latest fuel-efficient car versus the latest sports car." On top of that, 80 percent of American car buyers would rather talk with someone at a party who has the "latest fuel-efficient car" than someone with a sports car. And for the fashionists out there, 45 percent of "18- to 43-year-olds say it's a fashion faux pas nowadays to have a car that's not green or environmentally friendly." But does that now mean that those who buy the highest mileage cars are overcompensating? And what does that say about all those who put down deposits on Teslas and Volts? The mind– or something– boggles. 

Over here in Europe, some snobs diss-miss Los Angeles as a non-city: no real center, little public transport, consumerist, smoggy, auto-centric. I love LA for its architecture, food, fashion, music, culture, cars and general bat shit craziness. (I spent one of the most exciting/terrifying nights of my life there, when I got a lift in a shaggy-carpeted Econoline van driven by a pimp/drug dealer). And now, there's evidence that LA is the green place to be, too– provided you define "green" as a small carbon footprint. In a new study by the Brookings Institution, the City of Angels was found to generate less carbon per head than any other major city in continental America. It's counter-intuitive but true. LA enjoys a climate that reduces the need for heating buildings in winter, and air conditioning in the summer. LA's urban sprawl isn't as bad as it looks; population density and household occupancy are high, which lowers energy usage per head. So it's NOT all about cars and smog.

Canadian finance minister Jim Flaherty awakes!. After years of ignoring calls from Ontario's Premier Dalton McGuinty to subsidize Ontarian jobs, brushing off accusations of inaction vis-à-vis the steady outflow of Ontario's manufacturing jobs to lower-cost areas, Flaherty could hold back no longer. Call it a Shakespearean twist of fate, but of all of the 308 electoral districts in Canada, Flaherty has the misfortune of representing the federal electoral district of Whitby-Oshawa, right where GM Canada lives– the epicentre of Ontario's ailing manufacturing. Flaherty opened the newsday by announcing a $250m bailout of GM Canada. Except he didn`t call it a bailout. CBC reports the Flaherty will make money– set aside under an "environmental investment fund"– available to GM to help it pursue green technology. The move, another possible knee-jerk reaction to the closure of GM-Oshawa, has caught even Dalton McGuinty by surprise. (Dalton hasn`t decided whether to be pleasantly surprised or to, in typical provincial fashion, say it is not enough. Though the conditions of the deal aren't finalized,) Flaherty hinted heavily that the money should be used to replace truck production by smaller car production. Well duh.

Toyota and Honda want to drive down then total cost of ownership of their hybrids. Autobloggreen reports that the Japanese automakers are dropping the price of replacement batteries for their hybrids, from stroke-inducing to somewhat painful. Replacement batteries for the Honda Insight are now $1,968, down from $3,400. Toyota lowered the cost of the Prius' power pack from $5.5k to a mere $3k. (Or you could buy them for $550 on eBay.) Still, though, the hybrid manufacturers are keen to stress the fact that battery replacement isn't a common procedure. Honda brags that they've replaced fewer than 200 battery packs out of warranty, out of 100k hybrids on the road. Toyota says their post-warranty replacement rate is 0.003 percent. What I want to see, though, is what their replacement rate is during the warranty period. I'm sure it won't approach GM's rate after their problems they had with Cobasys batteries. But you know they're all doing it. What they're not saying is how often.

Steve Levy, over at Autofiends.com, has encountered the Tesla in person in Los Angeles. The lithium-ion -powered sports car was driven by none other than your sister's favorite actor, Matt Damon (who does a killer Matthew McConaughey impression). Levy spoke with Damon, who claimed the car was still a prototype. Damon said the off-the-line acceleration sucks, but the 30 – 60 acceleration is like light speed. Range? Unknown. Recharge time? Unknown? Is Damon going to buy one? Well, of course. But is it even on sale yet? That's hard to say. But if even Damon gets an unfinished prototype to tool around in, it's not sounding good for Tesla. So was the end of the Tesla Birthwatch premature? It seems like it might have been. Then again, this is a functional (mostly) prototype. You know what the take away lesson here is? Even Matt Damon, with all his money, has questionable taste in cars.

Apparently the GMC dealer unknown writer posting on the Commercial Auto Dealers web site had a change of heart about hybrids. After warning everyone about the dangers of driving a too-quiet, electromagnetic-field-generating deathtrap, now he wants everyone to know that "GMC is the leader in hybrid vehicles if you're looking for trucks or full-sized SUVs." He goes on to brag "during the first quarter of 2008, the automaker sold nearly 850 hybrid vehicles and about 80 percent of those were large trucks." I'm assuming by "the automaker" he means GM, not GMC division, as the only hybrids GMC sells are monstrous Yukons and pickups. So let's see… they sold a total of 850 hybrids in three months. That works out to an average of what, 293 hybrids per month, 234 of which were trucks? In the month of April, Toyota sold twenty-one thousand Priora. Not fair, you say? Ok, let's look just at trucks. Try 1,624 Lexus RX 400h's. Or 2,578 Highlander Hybrids. Ford even sold 1,682 Escape Hybrids. All in one month. If, as he claims (citing Eric Fedeva without identifying exactly who he is or why what he said is important), "GMC is going to be a serious contender in the hybrid market in the next few years," someone at GM better get serious and produce a full hybrid the average buyer can afford. Oh, and that won't bombard its hapless passengers with the "type of magnetic field [that] has been linked to leukemia in children."

In their latest commercials Subaru tells us that dumping a junk car in the wilderness or driving a car you can't see out of equate to some strange form of love. The first shows some environmentally-challenged dufus driving two days to take his old Forester to "Subaru heaven," which consists of a spot somewhere in an otherwise pristine wilderness area where other Subaru owners have abandoned their worn-out rides. There, apparently, they sit until they rust to pieces, releasing their various petrochemical-based fluids and toxic metals into the environment instead of being responsibly recycled and reused. The other shows someone who must come from the same genetic pool as that guy because he refuses to wash his Outback, claiming it's a "badge of honor" and that he'll "let the universe take care of it." He'd better hope the universe is taking car of him when he pulls out in front of that bus or runs over that motorcycle in the lane next to him because his windows are so nasty he can't see what's around him. And this comes from a company that not long ago bragged about how their factory is a wildlife preserve and how safe their cars are. Maybe they just don't expect their customers to share their "values."

Truck buyers shouldn't feel like eco-pariahs just because they want to use huge trucks as commuter cars or SUVs as grocery-getters. An unknown writer on Commercial Auto Dealers' GMC Truck Dealer blog wants you to know that hybrids aren't "really that much better for us than trucks." He/she warns you hybrids make you drowsy because "with their quiet motors and lack of exhaust noise, you can't hardly [sic] tell the car is on" which "could be a problem for people who want to drive at night or even during the day after a long shift at work." And if the risk of pandemic narcolepsy isn't enough to scare Prius owners back into a professional-grade Sierra 3500 Dually, "the electricity that the car uses to operate the vehicle isn't good for our health either." So while hybrid drivers are microwaving their tender parts, you can "just smile and walk away secure in the fact that you won't be subject to the same potentially harmful electromagnetic fields that they encounter every day." The anonymous writer concludes "if you want that large truck or SUV, don't hesitate to visit your local GMC truck dealer." And don't worry about $4/gallon gasoline. After all, what's a $136 fill-up compared to the peace of mind that hearing your engine and exhaust noise can bring? 

The latest from Lambo's CEO Stephan Winkelmann is both a breath of fresh air, and it isn't. Automotive News reports Lamborghini won't be meeting the strict emissions standards laid out by the EU and the USA. Not this year. Not next. They just won't. Why? Well for one, it's against the brand's DNA. When asked if they'll be dropping their V10 and V12 engines in favor of turbo-V8's, the CEO replied, "No." Two, while 2007 was the very best year ever for the raging bull, they only sold 2,604 cars. Toyota's sold more than that since you sipped this morning's coffee. Also, people who buy Lamborghinis don't drive very much. Winkelmann points to an average of just 5,000 miles per car per year. Finally, all things being equal, his cars don't pollute that much. The new Gallardo LP560-4 with its 560 horsepower (though "only" 552hp according to American metrics) 5.2-liter V10 gets 17 mpg. Well, that's according to Winkelmann. We're sure that pushed off a cliff the newest Gallardo will average at least that. Back on point, while ceding that greenhouse gasses are "an emotional issue," Winkelmann proclaims that Lamborghini, "[W]ill never reach the emissions that are asked for." What's the bet that Porsche and their 100k annual sales would love to say the same? 

Well, here's some counter-intuitive thinking to challenge TTAC's Best and Brightest and/or infuriate The New York Times' Editorial Board (sorry, Wilkinson, it's true): new highways are less environmentally damaging than new mass transit. "Each mile of urban highway typically provides far more passenger miles of travel than a mile of light-rail transit line. The average mile of U.S. light-rail line, for instance, [provides] only 15 per cent as many passenger miles as the average lane mile of urban freeway.” This startling conclusion comes to us from U.S. environmental economist Randal O'Toole [via Canada's Globe and Mail]. Needless to say, O'Toole's crunched the numbers: "A 1-per-cent increase in new-model cars on the road produces more benefits – in energy efficiency and in greenhouse gas reductions – than any light-rail system can produce." He also points out that mass transit systems are a 40 to 50 year investment that can't take advantage of ongoing technological improvements like… cars. That said, O'Toole favors a range of government interventions to keep things moving: tolls, toll lanes on expressways, peak-hour tolls and the "smartest traffic-light technology that money can buy." 

The Detroit Free Press reports that a little-known loophole in California's greenhouse gas emissions standards will allow some foreign manufacturers to avoid meeting the tough standards. Under the 2004 rules set by the California Air Resources Board (CARB), automakers averaging fewer than 60k annual unit sales in the Golden State would be exempt from the 2016 emissions standards. The Big 2.8 and Toyondissan would have to meet the 35mpg by 2016 standards; Volkswagen, Hyundai and (possibly) BMW would not. The loophole was revealed in discussion of a Senate bill designed to overturn the EPA's decision not to allow California to set its own emissions standards. GM spokesmouth Mark Kammer was unimpressed. "There's a lot of cherry-picking opportunities for a [foreign] manufacturer." The United Auto Workers' Legislative Director Alan Reuther also spoke on behalf of the his members' employers and… the planet. The loophole "undercuts the effort to reduce CO2 emissions and improve fuel economy. And it gives a major competitive advance to newer entrants into the auto market." CARB rules indicate that the exemption sales limit could drop to 4k units per year after 2016, but the proviso is not legally binding. At least not yet. 

Automotive News (sub) reports that Toyota is investing $673m in new Japanese battery facilities, with the goal of building one million batteries per year by 2011. A new nickel-metal hydride plant is planned for northern Japan, and a new lithium-ion plant will be built southwest of Tokyo. They're also adding to an existing metal-hydride facility as Toyota expands operations to meet the million hybrid vehicles per year demand it expects in the next decade. Toyota's batteries are built by Panasonic EV Energy Co, a joint venture between Panasonic and Toyota. Details are not currently available for the two new plants, but once expanded, the existing metal-hydride plant will build 300k batteries per year. Reports indicate that lithium-ion production will not exceed the tens of thousands, indicating that Toyota will continue to rely on its proven metal-hydride technology for most hybrid applications. With Nissan jumping into lithium-ion production, and Honda announcing an increased hybrid lineup, Toyota's investment is a necessary step in building on its enviable lead in hybrid production. With about 430k hybrids sold last year, and sales of the gas-electric whips rising at a steady clip, Toyota should have few problems selling a million hybrids annually within the next five years.

Honda has long played second fiddle to Toyota in the hybrid powertrain department, especially from a public relations standpoint, but also in terms of technology, sales volume, and fuel economy. At least they've redoubled their efforts: Automotive News [sub]  reports a push to increase sales tenfold to 500k per year with four different models: the current Civic Hybrid, an upcoming dedicated sub-$20k model, a sporty hybrid previewed last fall as the CR-Z, and now an upcoming Fit hybrid in a few years' time. Although that's only half the annual sales that Toyota is projecting early in the next decade, all will be affordable and fuel efficient, unlike the short-lived V6 Accord Hybrid.

Think a Bugatti Veyron is pretty exclusive, what with its million dollar plus price tag? Maybe you think the new Rolls Drophead Coupe is a rare bird? In reality, all you need to roll down the street in one of these dream whips is money. Green Car Congress reports that only 200 drivers will "win" the right to lease a hydrogen fuel cell-powered FCX Clarity over the next three years. Oh wait, Honda's splitting the number between Japan and Southern California. So far, over 50k Californians have applied for a hydrogen-powered "it"-mobile. O.K., yes they'll need some money; $600 per month. The first cut will reduce the list to approximately 500 people who live near designated (if unbuilt) hydrogen fueling stations in Santa Monica, Torrance and Irvine. The chosen ones will receive an e-mail prompting them to take a customer selection survey. The Zero Emission [at least at the tailpipe] Powers That Be will chose the final 100 lessees based on driving patterns, vehicle needs, vehicle storage and– OK, again– financial criteria. Oh, that's after "an interview with Honda America." Yeesh. Maybe if they find out that you also own a Toyota, they'll vote you off "Clarity Island."