Reuters reports that White House has approved a label for E15 ethanol blends, which warn motorists not to use the higher blend if their vehicle was built before the 2007 model-year. What Reuters won’t show you is the final label design that was approved… was it the EPA’s proposed design (above), or one of the ethanol lobby’s proposed alternatives (see gallery below). Clearly there’s a bit of a difference between the two, and the EPA was under quite a bit of pressure to not go with the orange-and-red “CAUTION!” version. In documentation from hearings on the E15 labeling issue [PDF], you can read executives and lobbyists expounding at length about the fact that ethanol is good for America, and that labeling shouldn’t discourage the use of E15. Which it doesn’t…. in 2007 and later vehicles. And if you check the EPA’s docket on the issue, you’ll find plenty of good reasons for preventing “misfueling”.  Luckily few gas station owners are likely to invest in E15 pumps anyway, so you may never actually see this label in the wild.

When Ford showed the world its new crop of compact-based cars and MPVs at January’s Detroit Auto Show, it announced that its C-Max compact MPV would be coming to the US in 7-passenger Grand C-Max form. But in a strangely prophetic turn of events (see video above), the 7-passenger model refused to show up. Now, according to Ford, the 7-passenger Grand C-Max won’t be coming to the US… instead the 5-passenger version will be sold as a dedicated hybrid model with a plug-in option. Why? Because it’s big in Europe… and because “One Ford.” Hit the jump for Ford’s explanation, and then wonder along with us: seriously, why not sell the 7-seat version too?

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In one of its latest SEC filings (a prospectus for an offering to fund development of the “Model X” CUV), the EV firm Tesla notes

We currently intend to end the production run of the Tesla Roadster in December 2011, but we will continue to sell the remaining inventory of Tesla Roadsters in the first half of 2012.

The Detroit News notes that, if Tesla keeps its “mid-2012” launch date for its Model S sedan (which was initially supposed to go on sale this year), it will have to endure a six month gap with no new production… and if more delays come, that “dead zone” could extend longer. And though Tesla plans on replacing the money-losing Roadster sometime during or after 2013, that won’t necessarily be easy…
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Fisker’s plug-in luxury car has been delayed again, as sales that were once planned for March and April, and then delayed to May or June have now been delayed until July, according to GreenCarReports. And that’s not just bad news for Fisker and its customers, but it’s bad news for President Obama’s goal of getting a million plug-in cars on American roads by 2015 as well. According to the DOE, the government’s goal banks on Fisker selling 1k Karmas this year, and 5k next year, rising to 10k in 2013. It’s also a bad sign for the government’s expectation that Fisker will sell 5k of its next-gen “Nina” (which has not even been shown in concept form) next year and 40k in 2013. It seems that the DOE’s half-billion dollar loan to Fisker is still a ways from yielding the desired results…

A report by UNEP [PDF here], the UN’s environmental body, finds that recycling rates for some of the key ingredients in EV and Hybrid cars are woefully low. The chart above shows “functional recycling rates” for 60 metals, and the rate for such key elements in the production of EV and Hybrid batteries and magnets as Lithium, Vanadium, Lanthanum, Neodymium, Dysprosium, all have recycling rates of 1% or lower. Not only do many of these elements have the potential for creating ecological damage, but many (especially the so-called “rare earth elements”) are considered relatively scarce…. and not recycling exacerbates both of these issues. But, notes the report, the complex fusion of elements used in both batteries and EV magnets could present huge challenges in ever improving these rates of recycling.

Where relatively high EOL-RR [End Of Life Rates of Recycling] are derived, the impression might be given that the metals in question are being used more efficiently than those with lower rates. In reality, rates tend to reflect the degree to which materials are used in large amounts in easily recoverable applications (e. g., lead in batteries, steel in auto- mobiles), or where high value is present (e. g., gold in electronics). In contrast, where materials are used in small quantities in complex products (e. g., tantalum in electronics), or where the economic value is at present not very high, recycling is technically much more challenging.

Hat Tip: Auto123

AutoNation boss Mike Jackson has long been the front runner to inherit Bob Lutz’s mantle as the most opinionated guy in the car business, and recently he’s been moving to lock up the distinction. Jackson recently gave the world the concept of the gas price “freak-out point” as well as delivering memorable quips on “green car” demand (while calling for higher gas prices), and has been outspoken about the industry’s struggles with “push” production, oversupply, fleet dependence and more. And now he’s laid out what may very well be the basis for a solid “car guy consensus” for political progress on safety issues. Autoobserver reports:

The main points of Jackson’s outline to improve road safety: 1) Make text-messaging illegal – and since that’s unlikely to make much difference, install technology to block text messages in moving vehicles; 2) Raise the gasoline tax to fund safety-enhancing and congestion-reducing traffic-management technology, including intelligent road signals and total automation of toll collection; 3) Get serious about lane discipline by restricting trucks to right-hand lanes and passing only in the left lane.

Can I get an “Amen”? Politics are one of the most divisive issues in American life, and TTAC struggles with the inevitable polarization caused by political topics every day… so hats off to Jackson for solidifying a non-partisan agenda that all (or at least most) car guys can get behind.

Fisker’s powertrain partner Quantum Fuel System Technologies has partnered with the US Army’s Tank Automotive Research, Development and Engineering Center (TARDEC) to produce a diesel-electric, series hybrid Clandestine Extended Range Vehicle (CERV). GreenCarCongress reports

the prototype CERV is equipped with a 1.4-liter diesel to drive the genset, and is designed for quick-paced mobility operations such as reconnaissance, surveillance and target designation. CERV pairs Quantum’s advanced all-wheel-drive diesel hybrid-electric powertrain with a light-weight chassis to produce a torque rating that exceeds 5,000 lb-ft (6,780 N·m) [Ed: after gear reduction].

The unit can maintain speeds of 80 mph (129 km/h) and climb 60 percent grades while reducing fuel consumption by up to 25% compared with conventional vehicles of comparable size.

As Ronnie Schreiber’s piece on the Arsenal of Democracy shows, military developments can have a profound affect on the private transportation market. As the military pursues efficiency for strategic and tactical purposes, let’s hope more advanced drivetrains trickle down into the civilian realm.

After the zusammenhang of the bailout era, green car ads have juiced up the competitive battles in automotive marketing, with Chevy attacking “range anxiety,” Hyundai wrangling the asterisks and now, Nissan busting the Volt’s chops for enjoying the odd sip of gasoline. After leading off its Leaf marketing effort with a saccharine ad featuring a polar bear driven by global warming from his arctic home, Nissan is getting back on track by bashing its highest-profile competitor… and given that the EV market is still dependent on early-adopters in search of EV purity, the attack is a fairly shrewd one. Eventually the market will be less hung up on the novelty of pure-electric cars and will look at overall efficiency and capability. For the time being, however, Nissan’s got to make the most of its unmatched gamble on the pure electric car. Watch the ad after the jump

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These two graphs preface NHTSA’s recent Vehicle Safety and Fuel Economy Rulemaking and Research Priority Plan [PDF] for the 2011-2013 period.

What does the data tell you? What’s a safety regulator to do? Oh, and you might want to look at this graph before you answer…

POLLUTION SHROUDS BEIJING SKY 投稿者 tvnportal

When we think of China, we think of massive pollution and CO2-belching cars. Get with the program. China moves ahead at warp speed, and so do emission standards. The China 4 emission standards will become mandatory for all cars sold across China from July 1^st, says China Car Times. The Chinese 4 emission standard is pretty much the same as the strict Euro 4 standard (with Chinese characteristics and a separate certification regimen.) Read More >

Gallup has just released a new poll asking Americans to rate their likelihood of making certain lifestyle changes based on different hypothetical gas prices. The result: 57 percent refuse to consider buying an “electric car that you could only drive for a limited number of miles at one time” no matter how high gas prices go. Only moving or changing jobs encountered more resistance. Clearly betting the farm on pure EVs is going to face some challenges…

Over the course of TTAC’s coverage of US ethanol subsidies, I’ve often wondered why nobody made a political issue out of slaying an ever-growing waste of tax dollars ($6b this year on the “blender’s credit” alone). And with the political rhetoric about America’s debt prices rising, I’ve been wondering with more and more regularity when someone will finally take the ethanol fight to the American people, who are already voting against ethanol with their pocketbooks. But just last December, Al Gore explained why not even he, an environmentalist standard-bearer, could oppose the corn juice he knew was bad policy, saying

It is not a good policy to have these massive subsidies for first generation ethanol. First generation ethanol I think was a mistake. The energy conversion ratios are at best very small… One of the reasons I made that mistake is that I paid particular attention to the farmers in my home state of Tennessee, and I had a certain fondness for the farmers in the state of Iowa because I was about to run for president.

The Iowa primary is a key early contest in the Presidential election, and because Iowans grow and refine a huge amount of corn ethanol, campaigning against ethanol subsidies in Iowa is a non-starter. At least that’s what the conventional wisdom was before today, when, with nearly nine months to go before the primary, the impossible just happened.
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According to one car guy, global warming is a crock of excrement. Toyota wants to get to the bottom of it. Toyota Motor Corporation and Toyota Central R&D Labs have developed a simulator able to predict tropospheric ozone concentrations across the whole of South and East Asia. Read More >

This new Volkswagen ad is the first global thrust of the firm’s latest ad campaign, which centers around the concept of environmental friendliness, and the tagline “Think Blue.” The ad is nothing special in itself, other than being somewhat hypnotic in its cross-cultural depiction of changing environmental consciousness, but the blue-is-the-new-green campaign as a whole is more than a little confusing for a number of reasons.
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Though an global Accenture study [via Green Car Congress] found that up to 68% of respondents would consider a plug-in electric vehicle for their next purchase, the issue of range continues to be the great unknown. And unfortunately for all the models and predictions of future EV sales, the issue of range points to some severely irrational consumer behavior. Namely, there’s a giant disconnect (nearly ten-fold in fact) between the actual number of kilometers driven each day and the range expectations for future EV purchases. Meanwhile, 62% of respondents rejected battery swapping, the most credible current solution for range anxiety, for reasons that are not immediately clear. In short, Energy Secretary Chu had beeter be right when he says EV range will triple and costs will be reduced over the next six years… otherwise, EVs will die a quick death at the hand of consumers’ outsized range expectations.