Someone has posted a treasure trove of Checker photos at Flickr, and I’ve pulled a few of the ads to share (thanks, whoever you are!) because they’re irresistible. Checker obviously couldn’t afford the big agencies and ad campaigns, but their quaint and home-baked ads are as compelling in telling the Checker story as the cars themselves. Read More >
The VW Bus’ history in Eugene isn’t just tied to the counter culture. In the early sixties, Eugene’s privately-owned bus service was shrinking, like everywhere during the car boom. No longer able to afford the maintenance and fuel for the old large transit buses, a radical decision was made in a last-ditch effort to keep the buses rolling, and a small fleet of VW buses was purchased. Here they are, lined up and ready to roll, with their snappily-attired drivers, just a block or two away from where today’s CC bus was sitting. Not surprisingly, it didn’t pan out, but I’m sure these buses went on to have a colorful second life.
This is not the car for those who suffer from either scopophobia (fear of being seen) or amaxophobia (fear of riding in a car), or God forbid you suffer from both. But if you do and get offered a ride in a 1968 Quasar Unipower, at least a grab bar is handily available for the afflicted passenger. Read More >
Why the endless questions and arguments about the origins of the Chrysler minivans? It’s the old story: “success has a thousand fathers”. You don’t see designers and execs fighting about the paternity of the Aztek. We stepped on some toes regarding the origins of the Espace, and heard from its father. And we took a wild (and disputed) stab at finding the maternal lineage of European minivans, but the American minivan paternity wars go on. Its origins clearly go back to the early seventies, when both Chrysler and Ford developers claim to have been working on “garageable vans”. Meanwhile, the commonly held story is that Hal Sperlich and Lee Iaccocca’s Minimax concept was spurned by Henry Ford II, and they took it with them to bring to fruition at Chrysler. And as usual, its not quite as simple as that. Read More >
[A significantly expanded and updated version of this article is here]
In the “streamlined decade” of the thirties, automotive aerodynamics was promoted as the great breakthrough to the modern high speed automobile. It was almost a religion, and its influence was essentially universal. By the end of the thirties, highly streamlined concepts were in every manufacturer’s styling studios. Everyone assumed the post-war era would be dominated by further developments on the air-splitting Tatra theme. But the reality turned out quite different, especially in the US.
[Note: A significantly expanded and updated version of this article can be found here]
That air presented the greatest obstacle to automotive speed and economy was understood intuitively, if not scientifically since the dawn of the automobile. Putting it into practice was quite another story. Engineers, racers and entrepreneurs were lured by the potential for the profound gains aerodynamics offered. The efforts to do so yielded some of the more remarkable cars ever made, even if they challenged the aesthetic assumptions of their times. We’ve finally arrived at the place where a highly aerodynamic car like the Prius is mainstream. But getting there was not without turbulence. Read More >
If there’s any doubt that the ’57 Chevy is THE iconic American car, it’s been erased. Long the favorite with the hot rod and collector crowd, the classic Chevy has now attained automotive immortality: they’re making new ones again from scratch. For $180k, you can buy a brand new 1957 Bel Air Convertible assembled from reproduction parts. The story of how the ’57 Chevy (and its ’55 – ’56 predecessors) became a living legend is worth repeating, since it includes some lessons still relevant today. Read More >
Grand Prix, GTO, Firebird, LeMans, Catalina 2+2, Bonneville. The names evoke automotive magic— provided you were an enthusiast between six and sixty during the ‘60’s. For today’s pistonheads, these storied names; indeed, the entire Pontiac brand has lost its adrenal association. Even the drop-dead gorgeous Solstice can’t rescue a marque now known for budget-priced, badge-engineered mediocrity. Pontiac’s fall from grace may not be the worst (best?) example of GM’s branding cataclysm, but it’s one of the most emotive. Read More >
During the American car industry’s formative years, entrepreneurs started car companies left and right, jostling for quick profits and market share. Flint Rock native William Durant had a meta vision: agglomerate the best of the new automakers to create an empire called General Motors. This he did, through endless charm and clever financing. But Durant gambled too much too often, and lost control of his brainchild. The Chevrolet brand was born out of wedlock, to fund Billy Durant’s comeback. Read More >
Imagine a different GM from today’s confused and embattled automaker. A General Motors where each division has a clear and coherent brand, universally known and recognized by automotive consumers. Where each division’s image and related price range is unique, without overlap. Where each division is the dominant brand– or at least highly competitive– in its respective market segment. Welcome to General Motors circa 1930. Read More >
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