Production of Chevrolet’s Volt was supposed to be limited to 10k units this year, a target GM has already set its sights on surpassing. With 2012 volume projections now reaching 25k units, the next step in The General’s quest to prove that the Volt is a viable vehicle is a staggering goal: doubling its 2013 production target from 60k to 120k units of production. According to Bloomberg, GM has not officially announced the 120k volume goal and may not build that many Volts in 2013 at all, if energy prices and supplier challenges don’t allow it. And though supplier issues could well leave the goal out of reach, even if GM is able to ramp up production to fulfill its 120k unit goal by next year, there are no signs yet that the market will support those production levels. After all, GM is essentially banking on the kind of volume-to-price niche that BMW has taken years to cultivate with its 3 Series… which starts at prices slightly below the Volt’s $41k, and still moved fewer than 110k units last year.
When Chrysler let slip at the Detroit Auto Show that it would be offering a hybrid version of its 300 sedan by 2013, we automatically assumed that the Pentastar was going back to its Hemi-based Two-Mode V8 hybrid system, jointly developed by GM, Chrysler, BMW and Mercedes. Not so, it turns out. That billion-dollar drivetrain has been relegated to poor-selling hybrid SUVs, and it’s already being considered a dead-end by at least the German firms who helped develop it. Instead, it seems that Chrysler has gone to the government for a hybrid system, and will adapt a hydraulic hybrid system developed by the EPA. Read More >
Bloomberg reports that Toyota’s engineers have reached an “advanced stage” of research on a new “induction”-type electric motor which holds the promise of freeing the Japanese automaker from dependence on so-called rare-earth materials. These elements, including neodymium and dysprosium, are used to strengthen the magnets used in traditional electric motors and generators, and are crucial to the production of everything from electric and hybrid cars to wind turbines and guided missiles. China currently controls over 90 percent of the world’s supply of rare-earth materials, and has recently cut exports quotas, raisingtensions between China and Japan.
Lexus entered the „premium compact“ segment today by launching their CT 200h hybrid hatchback in Japan. They could call it CT 200hhh – as in harmonious hatch hybrid. We’ll get to the harmonious in a minute. Read More >
“Prius has become to hybrids what Kleenex is to tissues and Levis are to jeans.” So said Bob Carter, group VP and general manager of Toyota U.S.A. With so much brand power, it would be a waste to have only one Prius. From now on, Toyota has three. The Prius received a bigger and a smaller sibling, with the idea towards creating “a modern family with a Prius for everyone.” Read More >
GM has invested $5 million in the Powermat wireless charging start-up, and they want to use the technology “to charge its soon-to-be-launched Chevy Volt hybrid electric car,” Businessgreen reports. They report from the UK, so they shall be forgiven the “soon-to-be-launched” this one time only. But to charge a Chevy Volt? Read More >
Automotive News [sub] reports that Audi may be going against the wishes of its parent company by introducing a Wankel rotary range-extender for the trial version of its A1 E-tron EREV, which will begin fleet testing in Germany later this year. Volkswagen reportedly wants each of its ten brands to agree on a common EV strategy in order to cut costs, but Audi is looking for a more refined concept for its range-extender in order to compete with BMW’s forthcoming Megacity lightweight city car, a consideration which caused the luxury brand to settle on a rotary range-extending engine. The German press reports that Audi’s decision has left it “at odds” with its parent company, and they describe the situation as “anarchic.” An Audi spokesman, however, tells AN [sub] that
There is no problem between VW and Audi
But a Wankel engine is hardly the kind of cost-cutting move towards commonality that VW had envisioned for its concern-wide EV effort, and bosses from the firms corporate headquarters have not yet commented on the story. And considering that the Wankel-powered Mazda RX-8 was recently yanked from the European market for its gas-guzzling ways, it’s hard to see Audi making the Wankel work. Still, we’ll wait for VW to comment and for the results of the A1 E-tron’s fleet testing (which will determine if the concept is production-ready) before we pass judgment.
Yo, wazzup?`Want to get your hands on Russia’s first homegrown hybrid, yo? All you need to do is get yo sorry azz over to Moscow, dat Russia for you, yo. According to Itar-Tass, the Russian yo-Auto company shows their “yo” hybrid at the yo-mobile pavilion in downtown Moscow from January 2 through 11. Yo, dat’s right. Read More >
They say that “everything sells at a price,” but right now no amount of money will buy you a Fisker Karma. And, according to a leaked internal email obtained by Fiskerbuzz.com, the price of the Valmet-built luxury plug-in hybrid is rising.
In 2008, pricing was originally estimated to be around $80,000. This estimate was then more clearly defined in 2009 as an MSRP of $87,900 and has now increased another $8,000 to the final pricing of $95,900 for the EcoStandard model.
The Karma’s solar roof, the largest continuous and most highly curved solar roof in a passenger car, was planned to be a $5,000 option. The roof is now standard.
With an MSRP of $95,900 the Karma is within 10% of the originally announced MSRP of $87,900 announced in 2009 – an incremental change over the course of two years.
More pricing info and apologia/perspective (depending on how you look at it) after the jump…
Good on Chevy for making this video covering the Volt’s (relatively) complex efficiency calculus. Presenting the Volt’s mileage in a fair and accurate yet easy-to-understand manner has been a challenge for Chevy’s marketing (and its fellow travelers). It’s not as short or sexy as any of the Volt’s actual advertisements, but this video is Chevy’s best attempt to date at giving consumers a brief but accurate picture of the Volt’s real-world efficiency. For more accuracy (and inevitable complexity) check out Consumer Reports’ latest findings on living with the Volt in the real world.
Call me a cro-magnon cave dweller, but whenever I read these “car of the future” stories, I am reminded of a discussion I had with a Volkswagen engineer, some time in the late 70s. I was a wide-eyed copywriter and believed anything.
“I am working on the car for the year 2000,” the engineer announced.
“Wow! What will it be?” the wide-eyed copywriter asked in awe. Read More >
Toyota may have won a near-monopoly on modern hybrid drivetrains over the last decade, but at least until recently its Hybrid Synergy Drive has been limited to use in car and crossover applications. Sensing the vulnerability, GM, Chrysler, Daimler and BMW collaborated to develop a large V8-based hybrid system capable of powering large light-duty trucks. The resulting “Two-Mode” hybrid system has largely proven to be a bust, as BMW and Mercedes have limited its use to one-time X5/X6 and ML Hybrids. GM and Chrysler have tried to sell Two-Mode versions of their full-sized trucks and SUVs with little success over the past several years, as relatively low fuel prices and high MSRPs conspired against the hybrid truck segment. Now Toyota may be targeting the hybrid pickup market, as its Hino truck unit has begun testing a hybrid drivetrain for light-duty trucks that it hopes to commercialize by net year. Greencarcongress.com reports:
The hybrid system, which features a clutch between its engine and motor, offers an all-electric drive mode for the truck. Internal Hino testing showed an improvement in fuel efficiency of a diesel truck by about 50%.
Testing by the Japanese postal service, and several private firms should give a better sense of the efficiency benefits of this system, but that will still leave the question of price. And gas prices. And America’s willingness to buy pickups from Toyota in Detroit-like numbers. On the other hand, it’s not safe to underestimate any Toyota hybrid. If this new drivetrain can do for trucks what Hybrid Synergy did for cars, things could get interesting…
Russia has complained long and bitterly that Western firms refuse to share technology with its home-grown auto industry, but now the billionaire owner of the New Jersey Nets has introduced Russia’s first home-grown hybrid cars in hopes of proving that Russia can compete in the global car industry. But, according to the WSJ, the launch of the brand known as “Yo” (“ë” in Russian) was not without its problems
Mr. Prokhorov said he intends to “break the stereotype saying Russia can’t produce good cars,” even though an executive needed three attempts to successfully start the prototype car with a mobile phone using a remote-start feature.
But then what do you expect from a Russian-built prototype of a hybrid car that’s set to cost only $10k? Read More >
This morning General Motors held a press conference at its Detroit-Hamtramck Assembly plant to announce that the Chevy Volt was in production, on sale, and will start shipping today. The Volt goes on sale in seven initial markets, with a national rollout in early 2011. Export sales will begin late next year.
While there were a number of journalists in attendance (including, significantly, a noticeable number from Japanese news outlets) and though there was some news to be made, this particular dog and pony show was more of a pep rally than anything else. Hundreds of assembly line workers from the plant attended the event and the speakers frequently praised them. When GM North America president Mark Reuss walked in before the event started, he made a point of congratulating each member of the GM management team that was in attendance. Ron King, UAW president, was busy so Gary Bernath stood in. He went out of his way to praise the locals at all the GM facilities involved in the Volt project, and he thanked Michigan Gov. Jennifer Granholm and other elected officials. Read More >
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