The last time Lotus trotted out an “Elite,” it was a funkily be-hatched, sports tourer which, at about 2,000 lbs, was already nearly a thousand pounds heavier than the sleek fiberglass coupe it replaced. Thirty five years later, the beat goes on: as part of its mainstreaming effort, Lotus is showing a new “Elite” concept at the Paris Auto Show that is the heaviest and most powerful model the brand has ever produced. At 3,700 lbs, and offering a hybrid five liter V8 (reportedly based on the Lexus LS600h drivetrain) and a folding hardtop, this Elite appears to be aimed at Ferrari’s California… and more generally, at people who don’t know who Colin Chapman was. Lotus CEO Danny Behar tells Autocar

Make no mistake, there’s a definite market requirement for the Elite. It’s the ultimate compromise of sports car feel with comfort and space. There will always be those who say Lotus should stick to small sports cars, but we didn’t take the decision to design something like the Elite lightly. It is based on months of careful research and planning.

What Behar apparently doesn’t get is that McLaren would be more than happy to take Lotus’s status as the preeminent British sportscar maker if it takes its eye off the ball for a second. And going from the Elise to the Evora to a full-fat, hybrid hardtop convertible tourer is quite the leap of faith for Lotus. Business is business, but brands are brands… and we didn’t realize just how mainstream Lotus was aiming for.

Despite the worse than lackluster uptake of EVs in China, and disappointing sales of hybrids in the Middle Kingdom, companies and the government are still convinced that electric cars are the wave of the future. Toyota will join the fray and will introduce an electric vehicle in China, Vice Chairman Katsuaki Watanabe told The Nikkei [sub]. While announcing that Toyota will enter the electric vehicle market in 2012, Watanabe said, “we’re favorably considering a move into China as well.” It’s not that the market is screaming for plug-ins, or even hybrids. Read More >

If you want to offer hybrid cars, but don’t have the money / time / run rate / wherewithal to do it yourself, who’re gonna call? Toyota. But who would have imagined that haughty Daimler picked up the phone, dialed 0081, and said: “Let’s talk?” Daimler considers joining the growing list of automakers that source their hybrid systems from Toyota City.  Toyota is in talks to provide technology and core components for hybrid vehicles to Daimler, after having been approached by the Germans, says The Nikkei [sub]. Read More >

I can’t speak for the US market, but in the UK car market there is one segment which I can never see dying. The small, luxury car segment (A.K.A The luxury entry level). This is the area reserved for your Audi A3’s, BMW 1 series’ and, to lesser extents, Volvo S40’s and Mercedes-Benz A-Classes. The reason I believe this segment is more robust than other is because it revolves around one factor which has been around for a very long time. Vanity. In the UK, you have many (and I mean “many”) mid-20’s to early 30 men, who’ve got a half-decent paying job and want to lash out on a car with a luxury make. Very few will go with cars like the Audi A4, BMW 3 series and Mercedes-Benz C-Class, because they either scream “rep-mobile” or “old man”. They won’t go any higher up the ladder because that’ll be too costly. So the small, luxury car segment is perfect for them. The least amount of money for the most amount of badge-snobbery. This is why the BMW 1-series is so successful in the UK, despite being quite a poor car. “I can get a BMW for the price of a Golf? Sign me up!” Well, it seems a new boy is coming to the market. Only this one has a trick up his sleeve… Read More >

People have a lot of fears with electric cars/extended range electric cars. Will the government subsidies distort the market? Can manufacturers be able to sell them profitably? Are they really that environmentally sound? But the one which gets everyone is “range anxiety”. Will I have enough juice to get me home? It’s an issue which manufacturers are dealing with in their own ways. GM has come up with their own way of dealing with it; they’re trademarking it: With range anxiety being trademarked, someone just dreams the word, and GM’s lawyers will be on top of him, and make him surrender the illicit dream. Read More >

Toyota has been selling many hybrids since they introduced the Toyota Coaster Hybrid EV minibus in 1997. A few months later, they started mass-production of the Prius, and it’s been a runaway hit. In Japan, the Prius is leading the charts. The Toyota hybrid system is available in minivans, SUVs and sedans. Nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan. Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries.  So far, Toyota has sold  2.68 million hybrids throughout the world. Of course, Toyota is proud of that achievement. But what are they really proud of? That they have saved the world from a huge pile of dangerous dirt. Read More >

Nature abhors a vacuum, and so does journalism. GM has been trumpeting the Volt’s 40 mile target AER (all electric range) since it was first announced on January 7, 2007. From that very day three years and eight months ago, journalists and enthusiasts have been asking The Big Volt Question: what is its fuel economy in CSM (charge sustaining mode)? There has never been an answer, except that at the 2007 announcement Bob Lutz “reasoned that…(after the battery was depleted) the engine sipping fuel at a rate of 50 m.p.g.” An early target or a Lutzian wild speculation that GM soon refused to verify or qualify. Ever.

Fast forward to August 24, 2010: gm-volt announces that an astute reader has made a screen capture of an Aol Volt test drive promo video, that indicated that the Volt traveled 16.1 miles after the battery depleted and used .59 gallons, equaling 27.3 mpg. Did anyone really think that was a truly representative fuel economy for the Volt, not knowing precisely the conditions under which it occurred? Note the word “Hints” prominently in TTAC’s story. So far, it’s been the only shred of evidence to The Big Volt Question. But rather than use this fantastic PR opportunity to state a target CSM mileage figure, which could only (presumably) look good compared to that 27 mpg number; GM’s Volt Communications person Phil Colley (pictured above) states it delicately:

Yours (plugincars,com) and the other stories yesterday and today show a complete lack of understanding of the process and are quite frankly, lazy reporting.

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Once upon a time, the Maximum one declared that bringing diesels to the United States would only be possible by the use of urea. You know, the stuff that is is the main nitrogen-containing substance in the urine of mammals. Which can also reduce the NO_x from diesel exhaust. Using urea would allow diesels to meet Tier II Bin 5 standards. The Maximum one further decreed that the extra cost of this after treatment system would make diesels prohibitively expensive. (Unless the driver uses man-made urea, but let’s not even go there.)  Then, he mentioned the California standards which were way tougher than Tier II Bin 5. This would effectively kill diesels in the US as they wouldn’t be 50 state compliant. Then Volkswagen introduced the TDI Jetta which was 50 state compliant. What made this extra special was that Volkswagen did it without using any urea after treatment. Something which Bob Lutz said wasn’t possible. There was a diesel hurdle that was gone. Who else could be bringing diesels to the United States? Read More >

Toyota launched their hybrid Prius in late 1997. 13 years later, Toyota has sold a total of about 2.6m hybrids, says The Nikkei [sub]. That mostly because it is the top selling car in Japan.  And also “thanks to government subsidies that favor hybrids over other fuel-efficient cars,” as Automotive News [sub] remarks. Toyota doesn’t want to rest on its laurels. Read More >

TTAC has a long, proud tradition of tearing into puffy automotive journalism, so it was not without a little trepidation that I wrote in the comments section of Michael Karesh’s excellent review of Zero To Sixty that

Toothless reporters put execs at their ease… which allows them to say naive or revealing things that toothy bloggers can then rip into. In a weird way, the worse the reporter, the better the reporting (as long as the quotes are then duly digested). As time goes on, I find myself more and more at peace with this evolving media food chain… and TTAC’s place in it.

To be clear, this is not an endorsement of toothless coverage per se, it’s just a pragmatic response to the reality that auto industry coverage will continue to be dominated by PR-approved puff. And this video provides yet more proof that non-threatening journalists are actually the most effective at snagging scoops, even if they’re totally unaware of said scoop. Which is where the bloggers come in.
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If you are a carmaker, you need to have a hybrid and maybe even a plugin in the program, or at least on the schedule – whether your heart is in it or not. Even avowed petrol (and diesel) heads such as BMW and Volkswagen are dabbling with electrified powertrains – officially. Where are the last holdouts? In hybrid-country Japan.

“Mazda and Fuji Heavy are pursuing unique growth strategies as they continue to bank on refinements to the international combustion engine, in stark contrast with larger automakers that are rushing to roll out hybrid and electric cars,” reports The Nikkei [sub] to an aghast readership. Read More >

Well, the Canadians might not be too big on hybrids, but (surprise, surprise) Eugene has embraced them fully. But when I first ran across this sign, even I was a wee bit surprised. What’s next? Hybrid Massage? Hybrid Organic Market? or will it jump to Plug-In Acupuncture? To get a better picture of what I mean, take the (full) hybrid jump: Read More >

It seems unlikely: Canadians prefer smaller cars and those with high fuel efficiency, but they’re shunning hybrids. Monvolant, via autoblog, reports that Honda will be dropping the Insight and Civic hybrid models, due to poor sales. Only 748 Insights have found Canuck buyers, and even fewer Civic Hybrids. Honda had planned to sell 10k Insights in Canada this year. Pop!

The Insight has been a major sales disappointment stateside too. But here’s the real shocker: Only 2,272 Toyota Prius have been sold in Canada through July of this year. Are the Canadians hybriphobic? Or just genuinely frugal? (The two top selling cars in Canada are the Civic and the Corolla)

Honda’s Civic Hybrid has always been something of an afterthought in the marketplace, as Honda’s “mild” hybrid system consistently fell behind the Toyota Prius in terms of mileage, electric-only range and green street-cred. Then, late last year, Honda settled a class action lawsuit alleging that the Civic Hybrid couldn’t hit its EPA numbers. And though the weak-selling Insight has replaced the Civic Hybrid as Honda’s problem hybrid of the moment, the Civic Hybrid woes are still piling up. The latest bad news comes from the LA TImes, which reports that Civic Hybrid batteries have been dying before their time, and that Honda’s software “fix” for the problem reduces mileage from 45 MPG to 33 MPG. Since the standard Civic is rated at 30 MPG, a number of Civic Hybrid owners are wondering why they paid extra for what amounts to a 3 MPG improvement on the highway… and they’re accusing Honda of refusing to replace batteries under warranty. In other words, this looks to be one of the first major battery warranty-related fiascos of the hybrid era… and it’s shaping up to be a nasty one. Electric car makers, take notice.

In its first public appearance, the Porsche 918 Spyder prototype delivers an aural experience that its cousin, the GT3 R Hybrid, just can’t match. In fact, at this point it’s probably safe to say that the 918 is already the best-sounding hybrid yet created.