For the second time in just over a year, Britain’s Advertising Standards Authority has busted Lexus for making unsupported “green” claims in an advertisement. The Guardian reports that a recent ad for the Lexus RX400h has been pulled for implying “that the car caused little or no harm to the environment and gave a misleading impression of the car’s CO2 emissions in comparison with other vehicles.” The ad which asserted that the hybrid RX was “perfect for today’s climate (and tomorrow’s)” caused four complaints to the ASA, which apparently is enough to get an ad pulled in the Land of Hope and Glory. Meanwhile, Lexus said that the use of the word “climate” in the ad was meant to operate at “two levels.” As Farago says, irony is a bitch.

Where would we be without Digg? Thanks to the collective hysteria of a thousand Diggers, we learn that the Gas 2.0 blog is baffled by the fact that Toyota builds an AWD hybrid minivan that gets 40 mpg and doesn’t sell it stateside. Gas 2.0’s Nick Chambers has fond memories for Toyota’s old Previa, and damns its US-market replacement, the Sienna for being a gas hog. But the spiritual successor to the Previa, the Estima, has been sold to the Japanese in hybrid form since 2001. The baffling unfairness of it all even had the Union of Concerned Scientists in a tizzy, circulating an online petition urging Toyota to bring the Estima hybrid to the states. Which it almost certainly won’t. A hybrid Sienna is considered likely to arrive sometime around 2010, but that’s not impressing people who are new to the concept that US-market vehicles consistenly lag behind Euro- and J-market offerings in efficiency. “Yo, Toyota,” writes Chambers, “you’ve already got a minivan that half of the families in the US would kill for, what the hell are you doing investing so much energy in redesigning a has-been?” Dude, if you love it so much just buy one. Oh wait, does that say it costs $39,600? Now it’s starting to make sense…

Bob Lutz might try to have us believe that he “invented” the plug-in hybrid Volt.  In reality, he just dusted off old plans on GM’s shelves for their 1969 XP-883. Forty years ago, in response to concerns about tightening emission standards and future oil supplies, GM unveiled a plug-in hybrid city car concept. Six 12 Volt lead-acid batteries propelled the Smart-sized car electrically up to about ten mph, when a tiny 600cc two-cylinder gas engine kicked in to provide additional motivation up to its maximum top speed of sixty. The XP-883 seated two adults, plus two kiddies facing backwards, perched above the battery pack. The cute-as-a-button fiberglass bodied coupe foreshadowed both Vega and Opel 1900/Ascona styling. If GM had made it, it would undoubtedly have gotten you laid (with hairy-legged girls) just like the Volt will in 2010. But then what wouldn’t, in 1969? Maybe that’s why they didn’t bother.

It was only a matter of time until someone had something negative to say about the ever-expanding fleet of hybrid taxis in New York City. While I’m not in the hybrid car fan camp generally, they make perfect sense for a place like Manhattan. Driving takes place nearly exclusively short of 30 mph (except for costly interboro trips), meaning the electric motor really gets a workout. They’re quieter, and considering the traffic density in Manhattan, the reduced emissions actually are appreciated. Not to mention, hybrids need high intensity field testing. What better than 24-hour a day abuse? Well, not everybody agrees with me. C. Bruce Gambardella, P.E., an engineer that claims to be nothing short of a world renowned expert in the field of taxi cabs, thinks the hybrids totally suck (paraphrasing). Mr. Gambardella’s report was funded by a lobbyist organization called the Metropolitcan Taxicab Board of Trade. We’ll give you one guess who they represent – the taxi owners. The report claims that the modifications required for hybrid taxis make them inherently unsafe. Among the charges: plexiglass partitions between the drivers and passengers will interfere with side airbag systems (how often do those go off when everybody drives under 20 mph?), that hybrids are unsafe as taxis because they aren’t built for heavy duty driving (Manhattan potholes apparently better the Rubicon), and because hybrids are horrible, terrible vehicles. Also, Gambardella reports, hybrids are for grandmothers and liberals. Taxicabs need to be robust Panther platform cars that get 11 miles per gallon. Oh, and the Metropolitan Taxicab Board of Trade filed a lawsuit yesterday against the City of New York, fighting the requirement that all cabs switch over to hybrids in the next several years.

Recent trash-talking about all-electric range by GM’s Bob Lutz highlights a crucial benefit of the Volt’s Extended Range Electric Vehicle (EREV- nee “serial hybrid”) concept. Though an EREV may be less cost-effective than a plug-in parallel hybrid over the long haul (or not), its initial EV-only range is better. Which means EREV marketers can claim “zero fuel use” for many standard commutes. Autocar reports that Mazda has fallen under the  EREV spell; they’re hard at work on their own system using a rotary engine as a battery generator. According to “senior sources,” testing is “sufficiently advanced that Mazda has a working prototype in a Mazda 5 MPV bodyshell.” Unlike GM though, Mazda isn’t relying on its EREV to fly it to the moon by late 2010. Start-stop is the first step on Mazda’s voyage of eco-discovery, set to deploy in Japan next year and around the world thereafter. There are currently no plans to bring an EREV to market. Still, using a small rotary engine as an electricity generator has lots of potential upside. It eliminates the engine’s thirstiness by running constantly at lower rpms, and could actually be more efficient at battery-charging than a standard ICE. Hopefully the system won’t be entirely dependent on rotary engines though, as Mazda’s sister company Ford will doubtless be interested in appropriating the technology.

“Meanwhile, American business is taking seriously your concern about the cost of gasoline. General Motors is one of our sponsors. We are proud and honored that they are a sponsor of this program.

Everybody’s out there flapping their gums — Thomas Friedman, all these other people who don’t know what they’re talking about. General Motors is doing things, designing terrific cars, crossovers, trucks, SUVs, that use alternative fuels, different ways to power their vehicles. They even have the Escalade hybrid out there now to go along with the Tahoe hybrid, and they’re working on all kinds of different technologies that will help you use less gasoline. One of the alternatives they’re using is flex-fuel cars that use biofuels like ethanol if you want them, and they’re making them if you want them. They have four million of these flex-fuel vehicles on the road, across the globe, and they’re committed to building even more. GM has more modeled that are capable of running on E85 ethanol than any other manufacturer. The Buick Lucerne — that’s the one we’re getting next to tool around here — is one of the cars running on E85. General Motors, they respond to your concerns. They don’t tell you you’re stupid. You can see all their cars at RushLimbaugh.com. “

Or the concept version of it, at least. Honda says what you see here (and what they will show at the Paris auto show) is 90% of what we can expect when they roll out the production version – on sale in the US next spring. While Honda has said it will be the best priced car in the segment (what segment? It’s the Prius and nothing else), many have estimated its price will be below $20,000. Unlike the first generation Insight, which was a 2-seat bicycle, this new one very much follows the Prius layout: 5 passenger, 5 door (that means hatchback), and lots of high-tech gadgets. Making those gadgets optional should help to add high-profit margin items to the sales sheet, as well. While we have no information on engine or mileage, I’d be willing to bet that the all important MPGs will be very impressive. Honda is hoping to sell 100,000 of these in the US per year, and another 100,000 per year worldwide. Something tells me that won’t be a problem at all.

Our friends over at Autobloggreen fall straight into the Boston Police Department's PR trap: "Boston taxi fleet to be hybrid by 2015." While it is certainly true that the taxi licensing department is following New York City and San Francisco's example in requiring its cabs to go gas – electric, the more important news (at least to Bostonians) is reported by The Globe: "A Boston taxi trip will now cost $5 for the first mile and $2.80 a mile after that, up from $2.40 – one of the highest rates in the nation." Yikes! If you're a reasonable tipper, that works out to about $20 for a five mile trip. (Hey, the Steel Workers' unionized cabbies wanted $3 a mile.) No wonder the cab companies aren't screaming blue murder about the required changeover. How the drivers will take to the no-cell phone yakking (except for taxi biz and emergencies) rule is a whole 'nother story. In fact, I had the Commissioner himself in the back of my cab the other day…

Hyundai's U.S. niche is just below the the Toyondissan's offerings. Nowhere is that role more valuable than in the burgeoning hybrid segment. Considering the forthcoming Honda hybrid is set to be priced several thousand dollars less than the industry-standard Toyota Prius, Hyundai's pressed to deliver the hybrid Sonata at an even lower price point. And so they have. Li-on-powered, no less. Reuters reports that Hyundai could release a lithium-ion hybrid version of its Sonata as early as (you guessed it) 2010. Unlike other li-ion hybrids set to launch in that most magical of automotive years, the Sonata will not be a plug-in model. With Korean hybrids deliveries beginning next year, any early-adopter glitches should be resolved before sales ramp up stateside. Meanwhile, liquid-petroleum-gas-hybrid versions of Hyundai's Avante hatchback are also set to go on sale soon in Korea, although its chances of coming stateside are almost nil. Similarly, Hyundai VP for Product Development John Krafcik rates the possibility that they'll sell their Indian-built i10 city car stateside as "very unlikely."

Starting with 2009 models, the California Air Resources Board will require all new vehicles sold in the Golden State to carry a sticker which shows a CARB-determined "Smog Score" and "Global Warming Score." The Toyota Open Road Blog's editor Jon Thompson is all excited over this "because our Prius Hybrid is listed by CARB as one of its top 10 cleanest cars" and "Camry and Camry Hybrid are right behind Prius with scores of 9, and Highlander Hybrid follows closely along with a score of 8." Funny thing, though, he doesn't mention where Land Cruiser, Sequoia, Tundra, Tacoma or any of their other large trucks fall in those ratings. And all he says about the Global Warming score is that it's "based in part on the vehicle's greenhouse gas emissions." The part he doesn't mention, according to the CARB EP Label Fact Sheet (click here to view): the greenhouse gases resulting from "fuel production." So when the Prius PHEV hits the market, will the score reflect the coal and other fuels burned to produce the electricity to recharge it? That could be an eye-opening addition to what Thompson terms the "growing amount of information that's available to help you make a studied automotive choice." So I put Thompson's closing question to our Best and Brightest: "Should this sort of labeling be adopted by all the states?"

First, this post dovetails nicely with the Ask the B&B question on homoerotic truck ads. I mean, if the testosterone-laden Torque.tv's announcer's tongue isn't firmly in his cheek, well… Anyway, the video also suggest a click on over to Paul Niedermeyer's excellent editorial on the coming showdown between the 2010 Prius and the 2010 Honda Hybrid. Personally, I find the producer's choice of cartoon clown xylophone background music a bit OTT. But I'm glad the torque team pointed out that a properly-flogged Prius can suck more unleaded than a 'Vette. It brings back fond memories of the time I tried to discover how much gas I could use in a Prius. I never got it below 17mpg. Guess I wasn't trying hard enough.

H2H Ep12, Honda Civic Hybrid Vs. Toyota Prius

The IBM Institute for Business Value polled some 125 automotive executives and "thought leaders." Their final report [via Green Car Congress] concludes that "sustainability concerns" will rule the industry's future. In fact, by 2020, they figure all new cars will incorporate some form of hybridization. Respondents were less bullish on hydrogen, daunted by "the added challenge of building an entirely new infrastructure." The study also predicts the rise of the two-car consumer, diving "a primary vehicle that best meets their daily needs… [with] the option to change to a different model, as needed." Telematics (e.g. remote vehicle prognostics and active safety), data downloads and streaming media; and powertrain innovations are all in the cards. The report tells industry types to embrace new mobility models, improve the retail experience, simplify complexity, build international partnerships and execute globally. Wow, huh. Meanwhile, I'm heading over to Tomorrowland to see yesterday's future today. 

GM may have a several thousand disappointed Voltophiles on their hands before this sad saga plays out. Automotive News [sub] reports Dennis Lyle from GM-Volt.com claims over 33k people have joined his unofficial waiting list, expressing a desire buy the electrowundercar when it's "released in 2010." Oh dear. First of all, a 2010 release date is a reality only to those who live in GM Car Czar Bob Lutz' fantasy world. Next, GM's already said they'll build fewer than 40k Volts per year for the first five years, and many of those will be exported. And you know those left stateside will go to GM execs, politicians, celebrities and celebrity politicians. Finally, Lyle's prospective buyers indicated they were willing to pay an average of $31,261 for a vehicle that GM's already said will top the $40k mark (and will lose money on, even at that price). You have to wonder how long the people on this list will put up with GM's gratuitous promises (being charitable) before they finally give up.

It's never a good idea to let journalists loose on a prototype. Even the tamest of the breed feels obliged to point out the vehicle's deficiencies. In this case, AutoWeek's Hans Greimel flew to Japan to test Nissan's gas – electric Infiniti G35. Needless to say, it didn't fail to disappoint. "During a prototype test drive for journalists last week in Japan, the hybrid car suffered awkward lags when the engine kicked in to help the electric motor. Deceleration also was jerky because of battery regeneration. 'We still have a few issues with this development vehicle,' says Tatsuo Abe, manager of Nissan's hybrid engineering unit." News-wise, Nissan hasn't decided which Infiniti to hybridize, but it won't try to out-mpg the Prius. "Toyota is the current leader, and one of our intentions is to approach hybrids from a different angle," Product Veep Atsushi Shizuta told AW's Man in Japan. "This is as much about power assist as it is about fuel economy." Hans sees the flaw in that one. "Honda pitched the performance of its Accord Hybrid sedan but dumped the model at the end of the 2007 model year after lackluster sales. Honda is now planning a hybrid Fit small car, which should achieve excellent fuel economy." 

ToMoCo's fears of "big company disease" seem most credible when looking at its non-Toyota brands. While Scion fails to capitalize on increased demand for smaller, more efficient cars, Lexus is struggling to adjust to the changing market conditions. Automotive News [sub] reports that Lexus has relied too heavily on SUV and crossover sales, allowing its car offerings to wither on the vine. The IS isn't due for a restyle until 2012, the GS and ES models are two and three years away from redesigns respectively, and the aging SC430 is [still] dead in the water (1,373 sales year-to-date). On the performance front the GS-F's on hold and the LF-A development project has failed to hit performance benchmarks in line with its $160k price tag. Delaying the LF-1 production model until 2010 seems a foregone conclusion. Even then there's no guarantee that there'll be a market for Lexus' halo model. No wonder, then, that Lexus is amping-up its hybrid options. Not only does "the power of H" give the brand unique cachet, but it also returns hefty profits on ToMoCo's hybrid platforms, helping the Japanese automaker drive down costs on Toyota-branded hybrids.