Truck buyers shouldn't feel like eco-pariahs just because they want to use huge trucks as commuter cars or SUVs as grocery-getters. An unknown writer on Commercial Auto Dealers' GMC Truck Dealer blog wants you to know that hybrids aren't "really that much better for us than trucks." He/she warns you hybrids make you drowsy because "with their quiet motors and lack of exhaust noise, you can't hardly [sic] tell the car is on" which "could be a problem for people who want to drive at night or even during the day after a long shift at work." And if the risk of pandemic narcolepsy isn't enough to scare Prius owners back into a professional-grade Sierra 3500 Dually, "the electricity that the car uses to operate the vehicle isn't good for our health either." So while hybrid drivers are microwaving their tender parts, you can "just smile and walk away secure in the fact that you won't be subject to the same potentially harmful electromagnetic fields that they encounter every day." The anonymous writer concludes "if you want that large truck or SUV, don't hesitate to visit your local GMC truck dealer." And don't worry about $4/gallon gasoline. After all, what's a $136 fill-up compared to the peace of mind that hearing your engine and exhaust noise can bring? 

In an interview with Auto Motor und Sport, Alfa-Romeo boss Luca De Meo revealed plans to relaunch as a global brand, an effort which involves offering a new SUV in 2010 and eventually, hybrid options. With potential customers in China, Japan, Australia and the U.S.A. in mind, de Meo wants to increase volume with the Mi.To, earn respect with the 8C Competizione, go green with stop-start technology, and pander to American tastes with an SUV. The SUV, currently in development under the name CX-over, will be "compact" says de Meo, with a production goal of 40k units per year and a price of about $40k. De Meo seems unfazed by the dismal American market (particularly for SUVs), which Alfa will likely enter in 2010, saying he is "convinced that no brand can afford to not be represented there." De Meo admits that decisions about a dealer network haven't been made yet, and that the firm still needs a large sedan, an automatic transmission and a six-cylinder engine to achieve its strategic goals. Interestingly, Alfa will  forgo a major marketing campaign. "Alfa Romeo is not a brand that requires huge marketing budgets," says de Meo, "the brand is known worldwide." Yeah, for frequent breakdowns, insufficient dealer networks and head-spinning depreciation.  Saying Alfa will never be an "Eco-brand," de Meo nonetheless sees stop-start technology as an unobtrusive way to improve efficiency, and will offer it in 2009 or 2010. Hybrid options are much further off, and will come from Fiat's developments of the technology.

Automotive News (sub) reports that Toyota is investing $673m in new Japanese battery facilities, with the goal of building one million batteries per year by 2011. A new nickel-metal hydride plant is planned for northern Japan, and a new lithium-ion plant will be built southwest of Tokyo. They're also adding to an existing metal-hydride facility as Toyota expands operations to meet the million hybrid vehicles per year demand it expects in the next decade. Toyota's batteries are built by Panasonic EV Energy Co, a joint venture between Panasonic and Toyota. Details are not currently available for the two new plants, but once expanded, the existing metal-hydride plant will build 300k batteries per year. Reports indicate that lithium-ion production will not exceed the tens of thousands, indicating that Toyota will continue to rely on its proven metal-hydride technology for most hybrid applications. With Nissan jumping into lithium-ion production, and Honda announcing an increased hybrid lineup, Toyota's investment is a necessary step in building on its enviable lead in hybrid production. With about 430k hybrids sold last year, and sales of the gas-electric whips rising at a steady clip, Toyota should have few problems selling a million hybrids annually within the next five years.

Honda has long played second fiddle to Toyota in the hybrid powertrain department, especially from a public relations standpoint, but also in terms of technology, sales volume, and fuel economy. At least they've redoubled their efforts: Automotive News [sub]  reports a push to increase sales tenfold to 500k per year with four different models: the current Civic Hybrid, an upcoming dedicated sub-$20k model, a sporty hybrid previewed last fall as the CR-Z, and now an upcoming Fit hybrid in a few years' time. Although that's only half the annual sales that Toyota is projecting early in the next decade, all will be affordable and fuel efficient, unlike the short-lived V6 Accord Hybrid.

Expectations for VW's 2009 "60mpg" TDI Jetta "Prius killer" ran high. And VW threw plenty of (diesel) fuel on the heated passions of oil burner fans. Press materials just a few weeks ago predicted EPA city mileage numbers "in the 40's" and highway mileage "as high as 60mpg." The EPA has released the numbers and they…suck. We're talking 29/40 for the DSG version; 30/40 for the stick. Combined mileage: 34 mpg. The Prius' 46mpg combined mileage is a whopping 35 percent higher. Diesel fuel is running 20 percent higher than unleaded. Annual fuel costs for the two (15k miles): Jetta TDI: $2010; Prius: $1,240. Don't say I didn't tell you so. But I'll repeat the key part: to comply with US emissions regs, diesels lose five percentage points off their efficiency advantage over gas engines. Throw in a global diesel fuel shortage, and its diesel RIP. No word yet on how much VW will charge for the TDI option. 

MSNBC reports on dismal sales of the overhyped Dual Mode Yukotahoe Hybrid, currently running hundreds of units per month. Given its $50k+ price tag and complete lack of wiggle room on price (especially compared to its non-hybrid counterparts), this comes as little surprise in the extremely price-sensitive US market. Unfortunately GM and their hybrid transmission factory, projected sales were 10-15k units this year. That's not quite as bad as TTAC's whipping boy (the Cadillac BLS), but underutilized capacity is a Very Bad Thing in this economic climate. What does this mean for the upcoming Saturn Vue Dual Mode Hybrid? It's estimated $30k price tag just might be the sweet spot. Or not. GM's losing ground in the hybrid SUV race on a daily basis. In the Yukotahoe Hybrid's price range, Toyota's already sold 5,553 Lexus RX 400h's this year. And in the Vue's venue, they've sold 8,889 Highland Hybrids. Even Ford is leaving them in the dust, with 7,132 Escape and Mariner Hybrids out the door since January 1.  

Break out your recyclable paper party hats! Toyota's just sold it's one millionth sorta cute, kinda ugly sensible hatchback with Hybrid Synergy Drive. While the Prius is not quite the Model T (Henry Ford the Senior sold 501,462 Tin Lizzies in 1915 alone), a million vehicles sold in ten (or eleven) years is nothing to scoff at– at least these days (cough Lutz cough Ghosn). Right now, sales are jumping. In April, Priora sales rose 66.6 percent vs. last April. Year-to-date, they're up 22.6 percent. Happily (for Toyota), Priora are also selling like hot, gas/battery-powered hotcakes in Europe, where sales ascended by nearly 33 percent. Japanese Priora sales are up 24.5 percent. ToMoCo's press release calculates that the 1m hybrids silently cruising all over blind pedestrians the world have cut 4.5m tons of CO2 emissions compared to regular vehicles (et tu, Sequoia?). The Moving Forward folk claim that they'll be selling 1m hybrid vehicles per year. Chevy's Volt? Not so much.

After all the fuss and negativity (I'm looking at you, Justin) about the upcoming new Prius gaining three to four inches (still shorter than a Corolla) and some additional power, the really big news was left off the table. According to Auto, Motor Und Sport (paper version), Toyota has achieved its most important goals for the gen3 Prius: a 50 percent reduction of the hybrid components' weight and cost. In the words of a Toyota manager: "Our hybrid will then be cheaper than a modern diesel." Given that the new Prius will have a substantially more powerful electric motor and battery range than the last gen, this is impressive stuff. Despite Volt vaporware, or perhaps because of it (thanks Bob!), it looks like ToMoCo's gas – electric sedan is set to continue its domination of the American hybrid market. Last month, in a VERY down market, Prius sales rose 7.7 percent to 20,635 units.

While I don't care for the Prius, I can't deny that it has been successful in America. Not just at sales or income for Toyota, but for having one of the highest profiles of any car on sale here and for legitimately changing the automotive game. But it looks like the Prius's developmental future is a lot more conventional. Michele Krebs, writing for Edmunds' Auto Observer, reports a number of unfortunate developments for the next generation Prius, to be revealed at Detroit in January 2009. It's bigger – 3-4 inches, although not much heavier. The engine grows to 1.8 liters, and combined gas and electric power is up from approximately 110 horses to 160. But don't worry, fuel economy is up. So it's all okay, right? Wrong. Most successive generations of automobiles are able to make improvements in all areas. That does not mean the distribution of those improvements – which are often compromises and tradeoffs – is ok. Fuel economy will be up in the next Prius? Imagine how much more it could be up if they weren't trying to squeeze another 50 horses out of the car, or adding 4 inches to the body. Ms. Krebs also confirms that the Prius model range will grow (hopefully a smaller, lighter coupe is included), and reminds that a Lexus version with a 2.0-3.0 liter engine is still on the table. This is an example of Toyota losing the plot, trying to make the Prius appeal to more people – and in so doing, diluting the one of the single most focused products on the automotive market. But hey, it's all in the pursuit of sales numbers. [Thanks to starlightmica for the tip]

The New York Times wants us to know that the possibility of deleterious health effects from hybrids' electromagnetic fields (E.M.F.) is not so unbelievable. (OH!) "With the batteries and power cables in hybrids often placed close to the driver and passengers, some exposure to electromagnetic fields is unavoidable. Moreover, the exposure will be prolonged — unlike, say, using a hair dryer or electric shaver — for drivers who spend hours each day at the wheel… Their [critics] concern is not without merit…" Not without merit? Is that the same as real? Scribe Jim Motavali ain't saying. Instead, an anecdote from E.M.F.-aware Civic Hybrid owner Neysa Linzer offers the proverbial money shot: "She said… her blood pressure rose and she fell asleep at the wheel three times, narrowly averting accidents. 'I never had a sleepiness problem before,' Ms. Linzer said, adding that it was her own conclusion, not a doctor’s, that the car was causing the symptoms." Toyota's Prius spokesperson responded to the concern by saying "What are you guys, nuts?" More specifically, "The measured electromagnetic fields inside and outside of Toyota hybrid vehicles in the 50 to 60 hertz range are at the same low levels as conventional gasoline vehicles. Therefore there are no additional health risks to drivers, passengers or bystanders.” [thanks to QuasiMondo for the link]

Is GM abandoning hydrogen fuel cell-powered vehicle hype development in favor of battery-powered electrics? Newly enriched Car Czar "Maximum" Bob Lutz seems to be hinting in that direction. In an interview with PetroZero.org, the Volt's godfather indicated The General is considering building a Volt. No seriously. Building a Volt "without engine and all the plumbing" to meet California's new Zero Emissions Vehicle (ZEV) mandate. The engineers responsible for the test fleet of hydrogen-powered Equinox will be delighted to learn that Max Bob "agreed" that "pure EV was the most sensible route [to meet the ZEV requirements] compared to expensive hydrogen powered fuel cells." But MB didn't stop there. (As if.) He concluded if GM builds an EV Volt, they'd have "a pure electric with more range." More range than what? The EV1? And does this indicate that GM's already working on an all-electric Volt, or is Bob just putting his bid in for next year's Bob Lutz Award? Or both? But definitely not neither.

Autoweek's (AW) Special Earth Day Double Issue starts with an opt-out– "'Environmentally friendly' means different thing to different people"– and goes downhill from there. Surprisingly, AW didn't hype GM's next Next Big Thing: the Earth-friendly (providing you overlook the CO2 emissions at the power plants) plug-in Chevy Volt. OK, obviously, they did lavish ink on GM's gas – electric hybrid. Only it was a relatively small article called, get this, "Charged Up." Scribe Greg Migliore held GM's feet to the fire re: the Volt's 2010 deadline. Just kidding. AW hands its main advertiser a "get out of PR jail free" card in the last line. "As Roland Matthe, E-Flex engineering group manager put it, 'It's not a done deal. This project is not normal in regard to risk in the automotive industry.'" So much craven journalism, so little time. Where was I? Roger Hart's "Resurrecting the dinosaurs" road-tripping with the Chevy Tahoe Hybrid to GM ethanol acquisition Coskata? No. "Another Kind of Town" road-tripping the GMC Hybrid to NYC? Nope. Right! "The Believer," a profile of Larry Burns, GM's Veep of R&D. We learn "I personally brought four hybrid proposals before the board in the 1999-2002 period, and all were rejected. It was because of the business case. We just didn't get the courage to lose money on Gen 1." So now you know. 

BusinessWeek's David Kiley didn't take kindly to Holman Jenkins' "pretty tedious editorial" against the gas – electric plug-in Chevrolet Volt. To smack down Jenkins piece in yesterday's Wall Street Journal, Kiley hails the Volt as "a new lens through which the U.S. and world will view" GM. He defends GM's late-to-the-game [theoretical] game changer "because [GM] rightly saw that gas-electric hybrids were an inelegant engineering solution for higher fuel economy." (No comment on GM's eventual hybrid opt-in). Kool-Aid quaffed, Kiley turns on Honda. He lambastes the Japanese automaker for producing "the awkward looking Insight to answer the Prius, as well as the Ridgeline pickup and the Element." Huh? Mr. Kiley needs to get a grip; there are plenty of ways to defend the Volt and/or kneecap his critics. But, like GM, he needs to raise his game, quick.

Poetically enough, The Wall Street Journal's Holman Jenkins wants to know if "GM is a genius or a dolt for developing the Volt." Why would a company that's lost $4.3b in North America the last three years throw billions into developing a car they know will lose money? Jenkins notes that when gas prices dropped after the original federal Corporate Average Fuel Economy (CAFE) regs, the standards devolved into "an elaborate scheme engineered by Washington and the UAW to keep auto workers busy manufacturing small cars in the U.S. at a loss, subsidized by the profits of big pickups and SUVs." Jenkins reckons GM– "America's biggest near-dead car company"– plans a similar tactic with the new standards. "[I]t's hard to see why a reformed GM would bother building such a car now unless it's planning to throw its lobbying clout behind a final set of CAFE rules designed to disadvantage its rivals." Then they'll "bribe consumers to drive Volts off the lot" because it'll let them "build and sell other cars bigger and more powerful than the cars its rivals can afford to build under the CAFE rules." And it's all because "GM intends to beat Toyota at its own game of selling bogus green symbolism to Washington and Hollywood." Let's hear it for the home team!