Category: Hybrid

By on February 27, 2008

nimh1.jpgGM may soon be feeling some of Chrysler's pain over bankrupt suppliers. The CarConnection reports Cobasys, supplier of the NiMH batteries used in the light-hybrid Vue, Aura and Malibu and holder of "a key contract in the development of GM's much-anticipated plug-in hybrid, the Volt," is out of money. The battery maker lost more than $76m last year and expect to lose $82m this year. To make matters worse, the company's joint owners, Chevron and ECD, can't agree on the 2008 budget. So Cobays' operating budget is $92m short. Cobasys is now on GM's "distressed supplier list;" the General refuses to comment on the situation. In the meantime, GM has struck a deal to buy batteries for its two-mode hybrid trucks from a Panasonic – Toyota joint venture.  

By on February 27, 2008

w12.jpgWhile GM was wooing the greenies with their big PR event at the Oscars, Audi was busy thumbing their nose at The General. GM trotted out the Yukon Hybrids, Equinox Fuel Cells and "ethanol-compatible GMC Yukons" and put the concept Volt (that looks nothing like the eventual production model) on display to impress the easily-impressed. Audi, on the other hand, "chauffeured [nominees and winners] through the Audi VIP fleet of more than 55 exclusively equipped A8L W12's and Audi Q7's." The press release lists a number of stars who "selected Audi as their preferred mode of transportation for Oscar week." Not surprisingly, Ed Begley Jr. and George Clooney don't appear on that list.

By on February 26, 2008

112_0804_01l2010_toyota_priusillustration.jpgToyota will introduce two new hybrid models at the 2009 Detroit North American International Auto Show: the third-gen Prius and a new Lexus-badged hybrid. Motor Trend reports that the new Lexus will be based on the Prius platform and drivetrain, aimed squarely at the "lifestyle wagon" segment. Offering Toyota's proven Hybrid Synergy Drive in a category of small but pricey wagons (think Audi A3) seems like a smart move; the "hybrid premium" will not scare away shoppers who are already considering dropping $30k on what amounts to a compact car. Unfortunately, the artist's rendering which accompanies this announcement looks like little more than the Prius donor car. Hopefully ToMoCo will put a little more effort into the looks of the final product.

By on February 26, 2008

hybrid_plugin.jpgAccording to USA Today, plug-in electric hybrid vehicles (PHEVs) like the Chevy Volt can actually increase air pollution in some areas. The executive director of the Environmental Law & Policy Center reckons  "plug-in hybrids are perhaps not good for all areas." Howard Learner explained that for "states that are heavily coal, that equation doesn't work out very well for the environment." With almost half of the nation's electricity coming from coal-fired plants, the Center equates running a PHEV in some areas to driving a coal-burning vehicle. The Natural Resources Defense Council said there's a "possibility for significant increases of soot and mercury" because of the increased demand on the plants, So a PHEV would produce 11 percent more greenhouse gas than a non-plug-in hybrid. A study by the Minnesota Pollution Control Agency found PHEVs could also increase the amount of sulfur dioxide, a key component of acid rain, and CO2. Charles Griffith of the Ecology Center in Michigan admits "It seems a little premature to think of it being a problem – but there are a lot of issues we should have been thinking of sooner," including the use of land to grow crops for ethanol fuel vs. for food. Since when does rational thinking have anything to do with federal regulations, the environment and energy independence?

By on February 25, 2008

touareg.jpgThe New York Times lists the American Council for an Energy-Efficient Economy's 12 greenest vehicles sold in the U.S. Not surprisingly, it's dominated by foreign brands. In fact, the TTAC Ten Worst nominee Ford Focus is the only American nameplate on the list. The Honda Civic GX, which runs on compressed natural gas, sits in the top of the greenest tree. Only four hybrids sent out an aroma of undefined love: Prius, Civic Hybrid, Altima Hybrid and Camry Hybrid. Rounding out the list: smart fortwo, Yaris, Corolla, MINI Cooper, MINI Cooper Clubman, Civic and Fit. Imports also dominated the six "most environmentally damaging vehicles." Four of these were were oil burners: Touareg V-10 TDI (the worst of the worst), Mercedes GL 320 CDI, Grand Cherokee diesel and Mercedes R320 CDI. The Bugatti Veyron and Lambo Murciélago round out the dirty half-dozen. Neither GM's "Green Car of the Year" (Yukon Hybrid) nor the treehugger's four-wheeled enemy #1 (Hummer H2) showed-up at either extreme.

By on February 22, 2008

97890205a5340.jpg So there's this big deal panel of "independent experts" from the National Research Council that advises the National Highway Traffic Safety Administration (NHTSA) re: federal mpg standards. The last time the Council got together, they deemed diesel engines too dirty and hybrids as "too niche" for inclusion in their final report. Flash forward seven years and the Council finds that diesels could deliver 30 to 40 percent improvement in fuel efficiency over comparable gas engines. This time 'round, full-electric and fuel cell-powered vehicles didn't make the cut; "the committee does not expect commercialization of fuel cell vehicles or widespread marketing of all-electric vehicles before 2020." Although Congress insists that regulations must focus on gas engines– as these represent the vast majority of vehicles on the road– the inclusion of diesels in the new report may presage regulations allowing a new era of European-sourced high-efficiency oil burners in the U.S. Provided, that is, California doesn't trump the feds again and tighten their particulate standards, again…

By on February 21, 2008

x08gm_yu042.jpgGM's humongous hybrid SUV's have garnered a lot of attention and copped a few awards, thanks to what is admittedly a pretty slick drivetrain (and even slicker PR campaign). What GM isn't publicizing is that it isn't "their" drivetrain; it was developed jointly with BMW and DaimlerChrysler. When the divorce became final, Daimler and Chrysler got joint custody, so now four different manufacturers get to share the wealth. The Detroit Free Press has a list of all the models where you can expect to see them use the magic tranny that makes it all work. While improving truck mileage is a good thing, cars are conspicuously absent from this list. So if you don't want to buy a truck but want more than GM's semi-hybrid passenger cars, you'll still have to look towards the Brands of the Rising Sun. It makes one wonder if they're avoiding that market because the system won't work in anything smaller than an SUV, and/or they don't want the inevitable comparison with class-leader Toyota Prius.

By on February 19, 2008

2007_honda_cr_z_concept_small.jpgHonda's Insight was America's first hybrid (1999). While the Deco-skirted skinflint's choice was a far more distinctive-looking and fuel efficient machine than the Prius, Toyota's gas – electric model had the edge on practicality (four seats vs. two). When Prius sales caught fire, Honda dumped the Insight in favor of a hybrid Civic, and then Accord. Sensing the new models invisibility (zero green creds), Honda's marketing department wanted to promote them as earth-friendly rocket ships (the Accord Hybrid was the fastest variant). Unfortunately, political correctness ruled (ruined?) the day. After going nowhere fast (saleswise), Honda axed  the gas – electric Accord. And now Honda's ready for another go. The Motor Authority says Honda's opting for a three-pronged hybrid sales strategy. First up: a "global hybrid" that's both smaller and cheaper than the current Civic hybrid, based on the Fit platform. (Barring foreseen internet leakage, it will debut in Paris.) Next, the Civic Hybrid (why not? they already make it). And then a range-topping somethingorother, based on the CR-Z hybrid concept pictured here, unveiled in Tokyo last October. We know Honda's got the engineering chops to give Europe's micro-car owners a decent run for their money. But can Honda hit the design/practicality sweet spot currently occupied by the Prius? As always, you'll be the judge, ASAP.

By on February 18, 2008

ls600h.jpgBuried in an AdAge.com interview with Toyota GM Bob Carter: a quote that brings to mind the bon mots of GM Car Czar Bob Lutz. After Mr. Carter lauds Toyota's hybrid domination– an 80 percent U.S. market share with a supply-restricted 67 percent growth ratethe Maximum Moment™ arrives. Carter declares that "it's not our position that the hybrid is [the] solution to the future. We're looking at high-efficiency gasoline, clean diesel, fuel cells and the plug-in hybrid." While it's an ostensibly sensible position, Carter's remark must come (or will come) as something of an eye opener to ToMoCo's Veep for Drivetrain Development. Back in May, Masatami Takimoto told the Motor Authority that hybrids will be the Japanese automaker's standard drivetrain by 2020, 'cause synergy driven vehicles would be "no more expensive to produce than a conventional vehicle." So, does Carter's cautious climb down make him "Minimum Bob?"

By on February 18, 2008

fcx_clarity_101.jpgAccording to American Honda VP Dan Bonawitz, Honda is the BMOC when it comes to automotive innovation, and that includes hybrids, clean diesels and fuel cells. As EV World reports, just don't put an E in front of Honda (either automotive or pharmaceutical). The Japanese automaker's investigating various electric drive technologies and may still introduce a hybrid-electric CR-Z sports car, BUT Honda isn't impressed enough with current battery technology enough to pursue a true electric vehicle. Bonawitz would rather talk about the new, improved FCX Clarity, in which the fuel cell system and battery pack take-up no more space than a gasoline-electric hybrid power plant. Bonawitz estimates that Honda's hydrogen fuel cell vehicle is three times more efficient than an equivalent conventional gas burner and 2.5 times more efficient than a compact hybrid. He rates the Clarity's EPA combined cycle at 68 mpg with a 60 percent reduction in CO2 emissions. Bonawitz also claims that the Clarity's tank-to-wheel efficiency has been improved to 60 percent. For some reason, he glosses over the hydrogen production inefficiencies. Until that process stops being a net energy loser, the fool cell label sticks.

By on February 13, 2008

electrotaxi_arceofuchs.jpgAccording to EV World, smog-choked Mexico City requires taxi companies to replace their rides by their (the taxi's) tenth birthday. This year alone, some 30k Mexican taxis will become autobanditos. Looking for green creds, Mayor Marcelo Ebrard has mandated that ten percent of the new, replacement taxis must be hybrids, ten percent must be electric vehicles (EVs) and ten percent must run on compressed natural gas. It sounds crazy, but thanks to the $8k hybrid premium, Mexico's warm weather and the average cabbie's 200km daily drive, EVs might just work. Hence a consortium of RUTAS UNIDAS (bus and cab operators), Electro Autos Eficaces de Mexico (EAE) and Azure Dynamics (AZD) is developing the eLECTROTAXI®. Like they had to lower case the "e". And while we're at it, let's call this thing what it is: a Nissan Sentra taxi conversion. In a refreshingly honest statement, consortium spearhead Victor Juarez G. (no relation to Kenny G) cautions against speculative announcements. Sr. G says that premature prognostications by Phoenix and Tesla have been harmful to the EV movement. Amén.

By on February 12, 2008

e865p46x.jpgThe Detroit News reports that Senator Clinton spent part of her pre-primary warm-up touring a plant in Maryland that builds transmissions for GM's full-size hybrid and heavy-duty trucks. The presidential candidate immediately began touting her plan to create five million "green-collar" jobs. To that end, the Senator from New York pledged to give $5b of your hard-earned money to automakers for battery research, and provide $20b in "green vehicle bonds" for automakers wishing to retool elderly factories (i.e. Ford, GM and Chrysler). Ms Clinton also promised $10k in tax credits for plug-in hybrid buyers. All of this in addition to the $8m the Washington Post says Ms. Clinton's secured for GM for "alternate fuel research;" $3m of which was buried in the fiscal 2008 Pentagon spending bill. Coincidentally enough, the Post also reports that GM lobbyist Steve Ricchetti is one of Hillary's fund raisers. Senator Clinton's campaign spokesperson said Ms. Clinton doesn't consider fundraising efforts when she's making official decisions. Apparently, "one thing has nothing to do with the other."

By on February 12, 2008

mfchev4.jpgSorry cubicle dwellers but the truth hurts. D Magazine reports that GM Car Czar Maximum Bob Lutz told a group of journalists that global warming is "a total crock of shit." When pressed on his enthusiasm for the Volt, Maximum Bob explained "I'm motivated more by the desire to replace imported oil than by the CO2 (argument)." Yes but– MB wasn't so keen on on other automotive technologies aimed at diminishing our demand for foreign petrochemicals. Even though GM is touting their big, honkin' hybrid SUVs and hybrid-lite cars and spending multi-millions on a hybrid research center in China, he thinks hybrids "make no economic sense." GM's Vice Chairman of Global Product Development also stated diesel cars have no place in a market where gas and diesel prices are comparable (i.e. in the U.S.). And just to show solidarity with GM dealers facing GM's sliding market share and the current economic downturn, Maximum Bob said "they've got to isolate themselves from the economic forecasts and say, 'I make my own prosperity.'" Sounds like TTAC's leading candidate for our soon-to-be-announced Bob Lutz award may have been sniffing too much JP-8 or whatever imported-oil-based petrochemical he burns in his jets.

By on February 11, 2008

08_lexus_ls600h_l_035.jpgWhen it comes to sharing our feelings about the automotive buff books' advertising-tainted editorial, TTAC leaves no words unminced. However, every now and then, genuine journalism rears its feisty head. In the March issue of Motor Trend, Arthur St. Antoine speaks his piece about hybrids. The columnist calls them "nothing more than the four-wheeled equivalent of a yellow LiveStrong wristband- a conspicuous, self-satisfying, effort-free membership card into the 'I Care' club." The most egregious example of this hypocritical hybrid mindset? The Lexus LS 600hL. St. Antoine points out that the 600hL's hybrid premium ($33k) buys you a little extra power and minimal fuel economy gains. So why are the 600hL's moving at the rate of 1000 per month and other other hybrids are selling like Sno-cones in Hades? "The appeal of the LS 600hL (and, I fear, most other current hybrids) is simple sanctimoniousness… why, it's a hybrid. Pay no attention to the colossal luxury sedan behind the curtain! Cue the rainbow and the baby seals!" And here's the best part; the editorial's next to a special advertising section entitled "Chevy's Hybrid Revolution." This Motor Trend produced insert extols the virtues of the bargain-basement semi-hybrid Malibu (with its huge two mpg increase in fuel economy) and the super-sized, outrageously-priced Silverado and Tahoe hybrids. We reckon Angus should be getting "that" phone call any day now. 

By on February 5, 2008

Marketing Daily reports that Lexus is set to tout their mondo hybridity in a new ad campaign. The mag says the automaker's new hybrid-touting TV spot shows a classroom "where a teacher suddenly pauses as kids are doing the alphabet because the h has gone missing; a guy looks quizzically at a sign for a "otel"; a woman typing on a computer finds that the H key is blank, as is the h in Yahoo; a pickup truck in the desert passes a sign reading "Welcome to Uta"; a TV announcer reports a story sans the letter h." The announcer reveals that all the h's have "simply found a better place to live; one that looks forward, not back." Which must please Yahoo no end. Or maybe it does; Lexus uses Yahoo! Autos Groups for the forum accompanying its new website, ThePowerofH.com. A site that tells us that "h" is "the power of change" that stands for "an unshakable belief that every problem has a solution and technology will lead us to it." I guess these guys missed all those B-grade sci fi movies that disproved that theory but good. Meanwhile, here's my fave Lexus hybrid ad. [NB: I smoke drugs.] 

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