There’s a reason BMW’s M sub-brand is the performance division all other automakers strive to copy. Few letters hold as much clout as “M.” That one little addition to a BMW’s model name promises an overly generous heaping of horsepower, handling, and general sporting prowess.
Continuing to this day, “M” ensures buyers of the presence of a finely-tuned, wildly athletic six, eight, or — once upon a time — 10-cylinder gasoline engine under the hood. Only in recent years has the sub-brand seen new products that threaten to water down the purity of the designation (the X5 M and X6 M), but at least those models stick to the basic power formula.
BMW knows, however, that the gas-only party can’t last forever. The automaker now admits its foray into electrification will not end with its stock models and “i” sub-brand. “M” is poised to get a dose of “e,” and BMW’s not exactly sure how it feels about that. Read More >















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