Actually, that’s misleading. “Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 — even if they don’t have a vehicle that qualifies under the U.S. Government’s program,” says ChryCo Sales VP Steven Beahm in a press release. “This incentive is great in that it’s easy to understand and available to everyone.” Which means that it’s actually nothing like the government’s CARS program, which is difficult to understand and not available to everyone. But, if you do have a qualifying clunker, you get the Chrysler incentive on top of $4,500 bucks from the feds for a total of $9,000 off the qualifying ChryCo product of your choice. But piggybacking on a government program doesn’t exactly improve Chrysler’s welfare queen image. Especially when the program it’s riding is so convoluted, over-hyped and under-delivering. And, like most of the Pentastar’s gimmicks, this incentive is also accompanied by a zero percent interest for 72 months offer. Which may well be a better deal than the buzzword-based cash incentive. But would it be summer without a Chrysler sales gimmick?

Buickman writes:

Well, we called it . . . new incentive sheets this morning, and already they are being corrected because GM’s own website verification software is wrong.

Check out this email from GM to dealers . . .

“Please be advised that the new Employee Bonus Cash was NOT intended to be compatible with the outboarded APR’s. We are now in the process of getting this corrected to make it not compatible with outboarded APR. Please advise that currently VIN Lookup shows that the two are compatible, however they are in fact not. A formal communication is forthcoming, but wanted to pass this along as I’ve already had a few inquiries.”

Imagine you called a customer when the sheets came out; by the time they arrived at the store, you had to explain that the deal wasn’t available.

Er, bought. According to the Freep, the Michigan Economic Growth Authority put together the $779 million tax credit package which secured Orion Assembly’s future as the home of the Chevy Aveo’s replacement. A 25-year, 100 percent tax abatement from the municipality of Orion Township (worth some $100 million) didn’t hurt either. Nor did Oakland County’s $136.5 million in retraining money. GM will drop $600-$800 million retooling the plant, “saving” some 1,200 jobs at Orion and another 200 at nearby Pontiac Stamping. But this decision wasn’t a simple dollars-and-cents deal, according to the the parties involved. Oh, no.

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Or is that regulatory purgatory? Automotive News [sub] screams “Dealers decide who gets discounts,” confirming that America’s very own scrappage scheme is not going to be the quick eco-nomic (geddit?) stimulus the fans predicted. Of course, AN was getting a bit histrionic; the headline was just their wacky way of explaining that NADA is advising dealers to wait for regulations to publicly endorse the deal. The big news is the regulations. Now that the congressional pomp is over, the folks behind Government Motors are finding that the incentive game isn’t always easy. In fact, “It’s complex and not like anything we’ve ever run before,” admits the NHTSA’s Rae Tyson. “We’re starting from scratch.” What could possibly go wrong?

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Good afternoon,

I am responding on behalf of my colleague Bob Lesino [PR for the General Services Administration] and at this time we can’t provide any other information than what was in the press release.

Thank you.

MaryAnne

Gee, I wonder if this has anything to do with the country of origin for these vehicles . . . TTAC will now file a Freedom of Information Act request. Press release after the jump.

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But still can’t touch the domestics. An Edmunds press release (via Business Wire) reveals current incentive levels for the major automakers in the American market. According to Edmunds’ analysis, “premium sport cars had the highest average incentives, $6,865 per vehicle sold, followed by large SUVs at $4,267. Subcompact cars had the lowest average incentives per vehicle sold, $1,096, followed by compact cars at $2,117.”

Shark number one is Ford, which is making a concerted effort to steal sales from its cross-town rival. Automotive News [sub] reports that Ford is rolling out a regional incentive program aimed at existing Chrysler owners. Ford is offering Chrysler owners an additional $500-$1,000 on the purchase of a new Ford to owners of Chrysler vehicles older than the 2006 model year who have had service work done at Ford dealerships in the past three years. However, Ford is keeping the program as targeted and low-profile as possible. “We’ve been very cautious and certainly not predatory with regard to this,” say Ford spokesfolks. Which is smart. Domestic buyers seem to prefer other domestics, and Ford can only benefit from the uncertainty surrounding the other Detroit firms. Still, Ford should probably consider sending Chrysler owners an update on ChryCo’s attempt to welsh on its legal liability. Meanwhile, Automotive News [sub] reports that Ford is increasing production, as it angles for Chrysler’s declining market share. Toyota is, too, says AN [sub]. Let the feeding frenzy begin!

With an estimated 44k vehicles sitting on the lots of the 789 lame-duck Chrysler dealers, Mother Pentastar is going all-out to move metal. Although record incentives have already failed to make rain, the DetN reports that ChryCo will be sending “millions” of $1K vouchers to previous customers. Chrysler marketing seems not to have heard of the “fool me once” adage. The move shows that “recognizing the value of our customers has never been more important,” say the spokesfolks. “Chrysler is open for business and welcomes the opportunity to remind its customers just how valuable they are.” And isn’t it nice to know that the Treasury agrees? Too bad everyone’s waiting for a clunker-culling bill to buy. And who knows if/when that will happen. Anyway, will a grand tempt current owners? More to the point, what dumped Chrysler dealer would turn down $1K off a listed price to anyone at this point? Or do you haggle a dealer’s shirt off and then bring out the $1K coupon after you’ve broken the poor bastard’s spirit? Color me terrified of the crippling depression that must afflict anyone spending time at a ChryCo shop.

In a follow up to E. Niedermeyer’s previous post, details have emerged about the scheme to give rebates to buyers who trade “clunkers” for new, fuel-efficient vehicles. FT.com (Financial Times) reports that the program will cost taxpayers about $4 billion and will spur, according Brian Johnson, an analyst at Barclays Capital, the sale of 3 million units in the “near term” (whatever that means). With the US’ SAAR projected at approximately 9 million, this is a very optimistic prediction.

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After crying that bankrupt automakers can’t sell cars (as in, “there but for the grace of the taxpayers go we”), Chrysler is requesting $753 million to do what it said was impossible. And who minds profit-draining record incentives when taxpayers are picking up the tab? Automotive News [sub] breaks down Chrysler’s request for $4.6 billion of DIP financing, and reveals that incentives are no longer just about moving metal.

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In a recent interview with AutoObserver, Chrysler’s Jim Press tries desperately to state the case that somehow things could be worse at Auburn Hills. In the process he piles on the layers of denial that keep the smallest Detroit automaker senselessly hanging on. “It’s hard to say things are good when sales were only down 25 percent [retail],” press tells AO’s Michelle Krebs. “That’s terrible, but it’s less terrible than the industry decline of 40 percent.” It’s also less terrible than the 44 percent overall sales drop that ChryCo endured last month, but then the fact that Press only mentions retail sales kind of says it all. Especially considering he made AO’s editors include [retail] in his otherwise misleading (or is that self-deluding?) quote. But, “things aren’t so bad,” concludes Press. “At 80,000 vehicles sold in February, we’re doing OK.” Apparently we will know things are bad when Press starts lying about sales rather than pathologically misrepresenting them.

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Rumors of GM channel-stuffing became reality when we heard that the General was forcing dealers to take on unwanted inventory to qualify for incentive cash. And while the smaller dealers are stuck between a rock and a hard place, big boys like AutoNation at least have enough clout to make a choice. And CNN reports that AutoNation has told GM where it can stick its overstock. GM and Chrysler “have implemented wholesale incentive programs where they basically say to get the incentives for the inventory you want, you have to buy more inventory,” AutoNation CEO Mike Jackson said Thursday with his trademark subtlety. “The channel is full, and they are trying to stuff more in. I think this is the wrong thing to do. We are not playing that game.” Meanwhile, GM and Chrysler are exhorting their dealers to take more unwanted inventory. While on a sales drum-up dealership tour last week, Chrysler Vice Chairman Jim Press said the automaker needs dealers to begin ordering vehicles because the “downside could be a lot worse” if orders don’t increase. For the OEMs, anyway. AutoNation’s fourth quarter sales dropped 34 percent, although $200 million in cuts and $750 million in debt paydown last year have helped keep the retailer afloat. “We do believe that there’s the possibility of an improvement in March if credit really begins to thaw, but we are taking a wait-and-see attitude,” Jackson said. “We want to see it before we’ll stop at that level.”

Green Car Congress reports that the Senate Committe On Finance is recommending (PDF) increases in the amount and size of the plug-in hybrid electric vehicle (PHEV) tax credit. The proposal has been put forward as part of Barack Obama’s stimulus plan, the American Recovery And Reinvestment Act Of 2009. The availability of PHEV tax credits would be doubled under the plan, from 250k to half a million vehicles sold before the credit phases out. The tax break amount is unchanged, with a base credit of $2,500 per qualifying PHEV plus $417 for each kilowatt-hour of battery capacity in excess of four kilowatt-hours. For vehicles under 10k lbs, the maximum credit is $7,500. Credits increase by vehicle weight, but the maximum (for vehicles over 26k lbs) is $15k.

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As Robert wrote earlier, GM is piling on the incentives to move metal in a January market that seems to be moving like molasses. And though GM and its finance units are benefiting from the largess of the federal bailout bonanza, their decision to delay incentive payments in December is putting the squeeze on its dealer network. Especially as they’re forcing dealers to buy more inventory in order to qualify for incentive cash. Automotive News [sub] reports that GM’s $4b loan “provided a short-term relief,” but  “it didn’t fix the issue,” according to GM’s Mark LaNeve. La Neve tells AN that he isn’t planning on altering the incentive schedule. So, although payments have resumed, they are now two weeks behind schedule. And he doesn’t know when they’ll return to the normal schedule; it all depends on when tranche deux of the federal sugar shows up. Meanwhile…

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The news is flying thick and fast out of Detroit this week, as the annual conclave at the don’t call it The Detroit Auto show puts hundreds of journalists in close proximity to corporate newsmakers and spinmeisters. Automotive News [AN, sub] is doing the do. First up: Toyota’s admission that its “Saved by Zero” didn’t save the automaker from a humiliating December; trucks sank by 50 percent and they lost critical U.S. market share. So ToMoCo’s reaching deeper into its deep pockets.”The shift that you’ll see in January from December is more consumer cash and less APR and lease support through our dealers,” Toyota USA Prez Jim Lentz told AN. Jimbo didn’t offer any specifics, but AN rightly points out that Priora are stacked up like cordwood. “One of the largest sellers of Priuses in the country, Earl Stewart Toyota in North Palm Beach now has about 70 on the lot that it can’t get rid of. ‘Any kind of Prius anybody wants — any color, any anything — I’ve got it,’ Stewart says. ‘And if I don’t have it I can get it because there are several hundred in the port. Dealers don’t want them.'” Note: “According to Edmunds.com, Toyota had the biggest percentage boost in incentive spending in December at an average $1,995 per sale. That was up 87 percent from what the brand spent in December 2007.” The implications of all this are pretty clear…

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