Volkswagen Group wants to give its operation a top-to-bottom shakeup, which means ditching the bureaucratic, centralized ways of the past and positioning itself as a lean, nimble player in a rapidly evolving marketplace.

Oh, and there will be tons of electric vehicles. Piles and piles of them.

In its announcement of the TOGETHER – Strategy 2025 plan, the automaker came off sounding more like a tech startup, touting a newfound “entrepreneurial mindset and approach” that will bring the company out of the long shadow of the emissions scandal. Read More >

After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. Read More >

2016 will be the final model year for the extraordinarily slow-selling Honda CR-Z in Canada. Honda Canada spokesperson Maki Inoue confirmed that the CR-Z is done, indirectly supplanted in Honda Canada’s lineup by the reborn Honda Accord Hybrid.

“As Honda aligns its product portfolio to best take advantage of growth opportunities in the marketplace, it will add a new Accord Hybrid, and discontinue CR-Z this year,” Inoue told GoodCarBadCar earlier this afternoon.

Of course, we knew the CR-Z was done for. Separate articles on TTAC earlier today made mention of an American Honda spokesperson’s impression that the CR-Z was already dead and the glut of CR-Z inventory of which Honda dealers must now rid themselves. Read More >

Two years after it issued, and then cancelled, a request for government assistance, Fiat Chrysler Automobiles finally received some cash to help pay for its Windsor Assembly Plant upgrade.

The province of Ontario handed FCA $85.8 million ($66.5 million U.S.) today to help cover some of the cost of retooling the facility to handle production of the 2017 Chrysler Pacifica minivan. Some of the cash went to the research and development facility FCA operates jointly with the University of Windsor. Read More >

We’re as certain as can be that the Honda CR-Z is dead. Defunct. Discontinued. Done for. Any other applicable d word you can think of.

Not only was the CR-Z long since discontinued in Europe and Australia, Honda is now offering a Final Label edition of the CR-Z in Japan, the company’s home market and the location of CR-Z assembly. Moreover, American Honda’s PR department already indicated to TTAC that they thought everybody knew the CR-Z was deceased, down the drain, discarded.

Dead, yes. But not yet departed. Honda’s U.S. dealers have plenty of CR-Z inventory. Don’t all storm the gates at once now. Tamp down that excitement. Let’s all remain calm. Read More >

There’s been much talk lately about the possibility of Czech automaker Škoda entering the American market, spurred by news of the brand trademarking some model names in the USA.

The idea is that Škoda could complement or even replace Volkswagen on American soil with its larger, cheaper cars. But can it make sense? Can Škoda offer something that VW can’t? Is it better suited to American tastes? And, is it cheap enough? Let’s look at all these question with the eyes of someone who’s familiar both with Škodas and with American cars and consumer tastes.

Read More >

With its expansion dreams fading fast in the rear-view, Volkswagen needs to shrink and streamline its operations in a hurry, meaning unwanted brands could soon be priced to sell in its driveway.

According to Bloomberg, the automaker plans to conduct a wide-ranging strategy and portfolio review, with details of the strategy expected to go public tomorrow. An asset sale could be in the works, and insiders are already hinting at which brands will be dropped. Read More >

The stuck cork that was the Model X has finally cleared its supply hurdles, causing Tesla production to hit a new high at the automaker’s Fremont, California factory.

With assembly of that model speeded up, Tesla recently hit a production rate of 2,000 vehicle per week, a knowledgeable source told Electrek — a figure that’s still way off the company’s goal of building half a million units per year within the next 18 months or so. Read More >

It’s been a long wait since Henrik Fisker’s brainchild floated — bloated and belly-first — to the surface of the automotive pool, but we’re told a new plug-in hybrid statusmobile is on the way. That means new jobs coming to the Detroit area for as long as Henrik can keep the money rolling.

Last week, the Michigan Economic Development Corporation pledged $450,000 in funding so that Karma Automotive LLC — formerly Fisker Automotive — can build an engineering and purchasing building in Troy. The city plans to offer additional funds to see the $3.6 million project get off the ground, where the reborn company plans to employ up to 150 people. Read More >

“Three to five 727-horsepower Mustangs leave the lot daily,” TTAC’s associate editor, Steph Willems, wrote this past weekend.

Naturally, that got me thinking.

After Ohio’s Lebanon Ford dealer began marketing its 727-horsepower Lebanon Ford Performance Mustang GT as a $39,995 performance bargain, Chris Tonn’s story blew up on TTAC a month ago. Now, Lebanon Ford answers 1,000 Performance Mustang-related inquiries per day and says it sells three to five per day.

So let’s do some math. It’ll be fun. Read More >

Pulitzer Prize-winning writer Dan Neil fairly torched the 2016 Toyota Tundra CrewMax in a recent review for The Wall Street Journal’s Rumble Seat.

“It is not the strongest, the swiftest and definitely not the most fuel efficient,” Neil wrote in a particularly stinging paragraph which began by Neil calling the Tundra, “not the most technically advanced truck on the market.”

The Tundra faithful, not particularly numerous at the best of times relative to rival Detroit nameplates, is an ever more compact group of individuals. With each passing month, America’s truck buyers make increasingly clear that they heartily agree with Dan Neil. Read More >

General Motors Canada announced today, along with Prime Minister Justin Trudeau and Ontario Premier Kathleen Wynne, that it will bolster engineering and software development efforts in Canada with a 700-job strong hiring initiative.

The work in question will focus on autonomous driving software and controls, connected vehicle tech, active safety and vehicle dynamics technology. Read More >

Fiat Chrysler Automobiles CEO Sergio Marchionne likes to keep people guessing, which is no surprise to those following the rapid-fire product changes at his company.

With his company’s fortunes buoyed by sales of thirsty Ram and Jeep vehicles, Marchionne remains fascinated and distrustful of electric automaker Tesla, telling Britain’s Car Magazine that the future of propulsion likely lies somewhere else.

The question is, what’s Marchionne doing about it? Read More >

“An old man turned ninety-eight,
He won the lottery and died the next day” – Alanis Morissette

General Motors’ Buick Verano didn’t make it to 98, but after turning the grand-old age of 5, the entry-level Buick sedan will join a congregation of defunct Buicks in Detroit’s vehicular graveyard. It would seem easy enough for the second-generation Verano to make its way over from China, where Buick is GM’s darling brand. In the interests of products that GM believes will produce higher U.S. volumes with superior margins, namely E-badged crossovers, the Verano’s North American days are over.

It’s not too difficult to understand why. In the United States, Buick reported 45,527 Verano sales in the model’s second full year, 2013. Just two years later, Verano volume in 2015 was down 30 percent from that peak. Buick is on track in 2016 to sell fewer than 27,000 Veranos in America. Sales of Buick’s more popular entry-level model, the Encore subcompact crossover, are up 21 percent this year. Already in 2016, through only five months, Buick has sold 30,330 Encores in the United States.

Yet north of the border, the Verano’s demise is indeed ironic. Just days before Automotive News revealed that GM would end the Verano’s North American run with an abbreviated 2017 model year, GM Canada revealed that Verano sales had risen to an all-time high in April. Read More >

Fiat Chrysler Automobiles CEO Sergio Marchionne could be on the cusp of a new (corporate) romance.

The automaker is talking with ride-sharing megaprovider Uber about join forces on a self-driving vehicle venture, according to Automotive News. Sources close to the matter say those talks are in the early phase, but a agreement could be announced before the end of the year. Read More >