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By
Matt Posky on February 3, 2021

Daimler had decided some serious changes need to be made before the end of 2021, including a name swap and separate listing for its commercial truck division. While the reason given was to better facilitate the company’s transition toward a “zero- emissions and software-driven future,” investors have been critical of Daimler’s share price after it cratered in March of last year. Though we would argue the bigger concern is the automaker’s lackluster (or absent) growth and declining revenue since 2018.
Regardless, CEO Ola Källenius believes continued changes to the firm’s corporate structure are the only way to go. By 2022, Daimler will simply be known as Mercedes-Benz and have spun off Daimler Trucks with its own listing on the Frankfurt stock exchange.
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By
Corey Lewis on February 3, 2021
After we covered American and Japanese trios of $25,000 subcompact crossovers, round three means it’s time for the Korean offerings. But there are only two Korean brands in North America, so today we cover both of their entries and another from Japan.
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By
Matt Posky on February 2, 2021

The Coalition for Sustainable Automotive Regulation (CSAR) is officially withdrawing from a lawsuit between California and federal authorities over the coastal state’s ability to establish its own emissions standards. California leadership had vowed to ignore the Trump administration’s proposed rollback and began making binding side deals with automakers (specifically BMW, Ford, Volkswagen, Volvo, and Honda) committed to adhering to the aggressive limits established under President Obama. Unfortunately, this ran the risk of undermining the revised national standards penned shortly after the United States became energy independent. It also set up the CSAR to embrace any entity that had views conflicting with California Air Resources Board.
Federal concerns were that the Golden State setting its own targets would butt heads with the relaxed national benchmarks and ultimately divide the U.S. market and may even influence the types of vehicles that were manufactured for all of North America. But the issue became moot once President Biden broke the record for executive orders by signing 22 in his first week. Predictably, the brunt of these were designed to instantly undo any actions taken throughout the duration of the Trump administration and included one directing the Department of Transportation and EPA to reconsider the 2019 decision to remove California’s authority to limit tailpipe emissions by April and revise the fuel-efficiency standards for automobiles by summer.
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By
Tim Healey on January 28, 2021

The Detroit Free Press is reporting that General Motors is looking to be gas-free by 2040. Specifically, GM “aspires” to have light-duty vehicles in all global markets be zero-emission by 2035 and all products and plants be carbon-neutral by 2040.
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By
Tim Healey on January 27, 2021

Say so long to the Kia Cadenza and K900 sedans.
Cause of death: Poor sales secondary to the crossover craze and the existence of the Genesis luxury brand.
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By
Corey Lewis on January 26, 2021
BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.
Marketing departments always know what they’re doing, right?
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By
Tim Healey on January 26, 2021
By
Corey Lewis on January 25, 2021
Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.
I think this is the beginning of the end for Mitsubishi in North America.
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By
Jason R. Sakurai on January 22, 2021

The most popular car for 2021 isn’t a car at all, it’s the Ford F-series pickup. Among the top 10 most popular cars, the Silverado and the Tacoma, both trucks, join the F-150.
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By
Corey Lewis on January 13, 2021
Rare Rides has covered earlier variants of the Taurus twice in prior entries, with a sparkling SHO from 1990 and the one-off Sable cabriolet from 1989.
Today we go further back in history, and look at an excellently preserved 1987 Taurus LX.
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By
Jason R. Sakurai on January 13, 2021

General Motors has rolled out BrightDrop, moving them further into the business of first-to-last-mile products, software, and services for delivery and logistics.
“BrightDrop offers a smarter way to deliver goods and services,” said Mary Barra, GM Chairman and CEO.
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By
Tim Healey on January 12, 2021

The Consumer Electronics Show, typically held in Las Vegas in January, is virtual this year. Because of the coronavirus, as I am sure you’d expect.
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By
Tim Healey on January 11, 2021

Every year before 2020, automotive journalists descended on Detroit for the North American International Auto Show at this time in January. Bleary-eyed scribes shook off their hangovers from Sunday’s pre-show parties and new-model unveilings and rolled into Cobo (now TCF) Center early on Monday morning to hear which vehicles won the North American Car and Truck Of the Year vote.
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By
Jason R. Sakurai on January 11, 2021

Kia Motors America is looking for a new number two behind Sean Yoon, president and CEO of Kia Motors America, because as reported by Automotive News, COO Bill Peffer quit one week into the job.
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By
Jason R. Sakurai on January 6, 2021

Two Honda battery-electric crossovers will be built by General Motors in the next four years. A Honda will be built at a GM plant in Mexico, and an Acura alongside the Cadillac Lyriq in Tennessee.
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