January 2015 was the first month since July of last year in which the Ford F-Series outsold GM’s full-size twins, the Chevrolet Silverado and GMC Sierra.
Between August and December, F-Series sales slid 3%, not unpredictably. As Ford became more firmly entrenched in the F-150 transition phase, sales perked up in January 2015. Rising just as quickly as the fast-growing overall full-size truck market, F-Series sales increased to the highest level since January 2004. (F-Series volume in January 2015 was nearly double what it was in January 2010.)
• Ford outsells GM twins for the first time since July
• GM increases market share, Ram loses market share
• Full-size trucks lose a small amount of market share to small/midsize trucks
Though outsold by the F-Series, it certainly wasn’t a bad month for the big GM trucks. Their market share improved by more than a full percentage point as the Silverado posted a 25% improvement to 36,106 units.














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