American Honda’s Civic posted decreased sales volume in each of the last five months. After claiming the title of America’s best-selling small car in two consecutive years, it’s highly unlikely that the Civic will be able to catch the Toyota Corolla with just one month of sales reporting remaining in calendar year 2014.
U.S. Civic sales through the first six months of 2014 increased 5% compared with the same period one year earlier. While the Civic trailed the Corolla at the halfway point in 2014, that second-place status was actually in keeping with the results from 2013, a year in which Honda’s compact sedan and coupe ended 34,000 sales ahead of the venerable Toyota compact. (Note: Corolla sales reported by Toyota USA always include the Matrix.)
But from July 2014 onward, the Civic did not prove capable of matching 2013’s impressive second-half sales rate, a period which saw Honda generate 53% of its 2013 Civic volume, sufficient for Honda to post the highest level of Civic sales since 2008. Read More >
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