Your humble E-I-C is a fairly committed capitalist tool, in pretty much all senses of the phrase, but I’m also a fairly ardent reader of left-leaning publications and books. This month’s Adbusters throws a shout out to Porsche by reprinting a recent Cayman ad and superimposing a description of narcissistic personality disorder on it. To be fair, the first stereotype regarding Porsche owners probably sprang into existence when the first customer for the Gmund coupe drove it past his neighbor on the way home from taking delivery, but it’s easy to argue that the company’s actions of the past fifteen years have done a lot to make those stereotypes more true than ever.

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Europe’s car market is still a good half-decade away from making a recovery, according to Ford’s top man in Europe. Reuters quotes Stephen Odell, Ford’s European CEO, as anticipating a $1.8 billion loss in Europe this year, stating

“There are indications that an end of the decline may come in the second half of this year. However, a recovery of the market, we estimate, will take at least five to six years.”

After closing multiple plants and cutting thousands of jobs in response to major overcapacity issues and declining demand, Odell stated that he anticipated no further restructuring moves on the continent.

The big news this past week from Nissan: lots of old iron at Pebble Beach, concept car test drives for sympathetic journalists and a pledge to have autonomous cars ready (but not on sale) for 2020. More interesting than that is news of Nissan’s booming exports from America. Some say that this is the “new normal” – Japanese OEMs expanding their manufacturing base in America as they leave Japan en masse to both insulate themselves from a volatile yen, take advantage of America’s welcoming manufacturing climate and shed a reliance on Japan’s aging and declining population. And even more interesting than that is how it was presented.

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Car and Driver released renderings of the next Lincoln MKS aka Project GOBI aka the Lincoln flagship supposedly inspired by the 2002 Lincoln Continental concept. We spoke with someone well placed, and they provided us with some further insight. Apparently the rendering is not entirely accurate.

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Toyota, which faces increased competition for its midsize Camry in the heart of the U.S. car market, says that it will try to hold the line on prices and incentives while still trying to keep bragging rights as the best selling car in America. At the same time, Ford is ramping up production of the Fusion, which is in short supply, and will be trying to keep transaction prices high as it increases supply. Read More >

We’ve made it pretty plain that the floor is definitely open here at TTAC for reader contributions of all types. Most of all, we’d like you to contribute cash via Paypal, or buy something from Derek’s Amazon wishlist, but if pressed we will also accept Sunday Stories, reader-ride reviews, editorials, and all sorts of other features.

It’s possible, however, that you don’t want to write for TTAC at all. You want to write for a major automotive publication or the “wheels” section of a newspaper. If that’s the case, you’ll need to learn how to slam the holy hell out of a manufacturer without appearing to have done so. One of the most frequent ways in which this happens is the “First Paragraph Of The C/D First Drive” technique. It goes like so:
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The Red Pants Douchebag Marketing Garden Party debut of Cadillac’s Elmiraj concept was hugely exciting for everyone naive enough to think that Cadillac might be able to whip up a $100K rear-wheel-drive monster coupe with whatever funds they saved by plopping the XTS on top of the LaCrosse. I thought it looked great myself. As an American, I’m very proud of the fact that General Motors can fearlessly create a one-off prototype of the kind of highly improbable flagship that Mercedes has been nonchalantly building since the W126 SEC came out. Come to think of it, that W126 coupe came out just before Cadillac turned the Eldorado into a car that managed to be about as physically big as a current Sonata while appearing to be the same size as the current Accent. Goodbye Cadillac, hello Mercedes. Changing of the guard and all that.

Those of us who remain fans of the brand yet have some minor understanding of the auto business understand that the Elmiraj is about zero percent “El” and about one hundred percent mirage. Fair enough. But what about a new XLR that kind of looks like an Elmiraj? There’s a new Corvette, and the old, old (C5) Corvette spawned the XLR, so perhaps something could be done there?
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Long-time TTAC readers will recall that some time ago, I accidentally became embroiled in a Facebook-wall argument with Motor Trend editor (and TTAC alum) Jonny Lieberman. When Jonny’s best friend and boss, Edward Loh, quite sensibly leapt to his defense, I said a lot of mean things that I probably should have just thought quietly to myself. Sometimes I forget that it’s not my job to make sure other people adhere to particular standards, ethical, aesthetic, or otherwise. I’ll do a better job of remembering that in the future.

As part of TTAC Homecoming, I’m featuring one of Jonny’s videos. In this episode of “The One”, Jonny pretends to be a British auto journalist as he drives the Challenger SRT-8 “Core” around what I think is probably the Streets of Willow. While I will freely admit that this sort of automotive journalism is not for me — the last straw on the proverbial camel’s back is probably when Jonny talks about his “good friend” Ralph Gilles, I’m of the opinion that our readers, not the PR people, should be our good friends — it’s definitely unique and it’s all part of the MT YouTube channel which, I am reliably informed, is the biggest automotive media source in North America. Not bad for a guy who used to write here for free, huh?

At a dealer event in Sydney, Australia, Ford CEO Alan Mulally defended the company’s decision to close its Broadmeadows and Geelong assembly plants in this country, saying it was Ford’s only option if they wanted to remain in the Australian market, what Mulally called the most competitive in the world. The Ford executive also explained that the automaker is taking three years to manage to shutdown in order have an orderly transition and to treat “stakeholders” equitably. Read More >

It would appear that Lincoln’s upcoming replacement for the MKS sedan will be aimed squarely at the Chinese market. Rumors of a proper RWD flagship notwithstanding, the die has been cast, and it’s all entry-luxury-derived from here on out.
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Sources tell us that Nissan and Cummins will make a joint announcement Tuesday regarding a diesel engine for the next-generation Titan. Our sources suggest the powertrain could be either a Chinese-made 4-cylinder engine or alternately a 5.0L V8. Currently, Ram is the only truck maker to offer a Cummins powertrain. Nissan recently hired Fred Diaz, Ram’s former CEO, to head up Nissan Division’s day-to-day operations.

First they came for the communists,
and I didn’t speak out because I wasn’t a communist.

Then they came for the socialists,
and I didn’t speak out because I wasn’t a socialist.

Then they came for the trade unionists,
and I didn’t speak out because I wasn’t a trade unionist.

Then they came for me,
and there was no one left to speak for me.

In an act of almost incomprehensible stupidity, ignorance, and just plain mean-spiritedness, the Federal Government of the United States of America has apparently struck a blow against motoring enthusiasts across the country.

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The revised fuel economy ratings for the Ford C-Max aren’t the first time that an auto maker has been forced to backtrack on fuel economy claims – nor will it be the last unless meaningful reform is undertaken to ensure that fuel economy figures more accurately reflect the way motorists drive their cars in the real world.

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Say it with me in the Don LaFontaine voice:

IN A WORLD…

WHERE EVERY SOURCE OF “PREMIUM” HAS BEEN EXHAUSTED…

AND MASS-PRODUCED GARBAGE IS REBRANDED AS LUXURY GOODS FOR AN INCREASINGLY FECKLESS, IGNORANT, AND NAIVE UPPER MIDDLE CLASS…

A BRAND SHALL RISE…

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The Internet’s alive with schadenfreude regarding ROTA wheels. The company recently warned consumers that fake ROTA wheels were being manufactured in China and distributed in several of the markets in which ROTA has a presence. This has made a lot of people laugh because ROTA themselves are considered to be “copiers” or “counterfeiters”.

Your humble author has been racing on ROTA wheels since 2008, as seen above in a rather hilarious-in-retrospect incident featuring a spinning open-cockpit racer and my Neon. Naturally, I have an opinion about this.

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