You’ve probably heard of the Ford Model T before — perhaps in a book or on Tumblr or something. Brainchild of auto pioneer Henry Ford, the Model T (introduced in late 1908) revolutionized the use of the assembly line for mass production five years later. Between 1912 and 1917, annual Model T production soared from 68,711 vehicles to 735,020.

Why am I mentioning a car that’s over a century old? Well, it’s because Tesla, in all of its its exuberance, decided to namedrop the Model T in its first-quarter 2018 production report. Apparently, we might be looking at the next one.

Of the 34,494 Tesla vehicles built in Fremont, California over the first three months of 2018, some 9,766 were Model 3s. In the fourth quarter of 2017, Tesla built 2,425 Model 3s. However, Tesla claims some 2,020 of the compact electric sedans came to be in the last seven days, meaning roughly one-fifth of its Model 3 output came during an eleventh-hour, all-stops-pulled production push at Fremont — which reportedly saw volunteers from other model lines switch over to Model 3 assembly. Read More >

April Fools’ Day is a great holiday when you’re 12 years old but, as an adult, there are only so many people you can trick into drinking spoiled milk outside of your own family without getting into trouble. The world just doesn’t have the same level of patience for a matured prankster. Corporate foolery is even less palatable, usually because it’s far too tame to be genuinely entertaining, or results in some social blunder highlighting a genuine problem.

The automotive industry frequently engages in April Fools’ pranks, but this year was rather dull. Porsche’s phony Mission E tractor was cute but felt a little lazy and Honda UK’s chop-topped CR-V resulted in some members of the press requesting Honda actually built it — something none of us agree with, as that monstrosity would be a pillar of bad taste. The best of the bunch was probably McLaren’s weird take on promoting efficiency, in which the supercar maker hinted everyone will become a soulless robot. It wasn’t the best we’ve seen; still, the staff clearly enjoyed taking a playful shot at its more uptight rivals.

Then there was Tesla’s joke, which saw CEO Elon Musk issue a series of tweets about the company’s pretend bankruptcy. The timing on this was admittedly not great. Tesla had a really bad month involving a stock price attempting to bore its way to the center of the earth, the biggest recall in its history, another Model 3 production shortfall, and an Autopilot-related fatality in California.  Read More >

It’ll be another 24 hours before the nation’s automakers release March sales figures, all thanks to the Easter long weekend. Shaking off the effects of a chocolate bunny induced sugar high takes a day or two, after all.

This means, at most dealers, last month’s subvented rates still apply — so, if you’re looking at snagging a 2017 model, it might not be a bad idea to lock the deal down today. Shoppers of MY2018 machines can relax, as the deals on those rides will likely be better tomorrow morning … especially if it’s a vehicle that was majorly reworked for 2019.

Until then, we have time to peruse a story from Bloomberg, one which pontificates on the sudden evaporation of subprime new car buyers from showrooms in the month of March.

Evaporation? I thought there was a glut of them! Let’s dig into the report.

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The Rare Rides series started off in the early part of 2017 with a concept Ghia that was all Ford underneath. A year later we featured the Quicksilver, which wore Lincoln badges. And more recently, a Mercury Grand Monarch Ghia caught our brougham attention.

Time for some change, and to have a look at a Ghia which is all Chrysler beneath its luxury fittings and beautiful styling.

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Ford Motor Company has a lot invested in Europe. While the continent spent decades operating facilities under the lose leadership of Ford of Britain, Detroit acquired direct ownership in 1950. From there it extended its influence dramatically, buying up established European manufacturers near the close of the 20th century. But things haven’t always been good; economic hardships have been par for the course and things haven’t been easy in a long time.

Presently, Ford makes around $75,000 in profit for each of its employees in the United States. In Europe, that number is about $4,300 per worker. While we’re sure that makes domestic line workers feel entitled to a small pay increase, the point is that the profit margins across the pond are pretty slim for Ford.

However, unlike General Motors, the company doesn’t want to abandon the region. The automaker says it’s taking a renewed interesting in figuring how to keep profits up and is avoiding any speculation that it might duck out of Europe entirely. But let’s revisit its hardships over the last decade so we can establish a framework for why Ford is having a rough go of it.  Read More >

Buyers in foreign markets enjoy far greater midsize pickup choice than their counterparts in North America. Besides the usual products from General Motors and Ford (the latter of which we’re only just being introduced to), there’s offerings from Mitsubishi, Fiat, even Volkswagen. Has decades of full-size truck dominance made North America too unforgiving for smaller entries? Sales of the Toyota Tacoma, Nissan Frontier, and Chevrolet Colorado say otherwise.

There’s midsize ground to be gained here, but no new model faces a guarantee of success. Volkswagen, which sells the body-on-frame Amarok (seen above) overseas, apparently wants to find out how Americans would feel about a smaller, lighter entry in the midsize pickup game. According to sources, it wants to find out this week. Read More >

The ratio of Detroit iron to imports stands to rise at the next North American International Auto Show, following BMW’s decision to withdraw from the event. On Friday, the German automaker announced it will join a growing list of automakers — including rival Mercedes-Benz — that don’t have time for the Detroit show.

It’s the latest blow for an event struggling to maintain its relevance in an age of off-site reveals, tech-focused consumer shows, and global online audiences. Read More >

It’s a problem — one I’m sure you’ve witnessed. A hapless driver, plodding along a darkened highway with no taillights illuminated, mistakenly thinking their lights are on thanks to a bright dashboard and flaccid daytime running lights.

High on poutine and maple syrup, Transport Canada is having no more of it, announcing a new mandate requiring all new cars sold in the Great White North to have extra illumination starting in 2021.

The initiative also proves that someone within the Canadian government has a sense of humour, as Transport Canada says they’re going “ghostbusting to target phantom vehicles.” Break out the ECTO-1!

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The epic battle known as Honda Accord vs. Toyota Camry won’t end until we’re all sitting in the backseat of a driverless electric Ford shuttle bus, content in knowing we’re doing the right thing for society. Future cities, man.

Until then, there’s cars to sell, and nothing motivates buyers like price. As re-skinned and improved 2018 Honda Accord Hybrids head to dealer lots, the automaker has clearly staked itself out as the value green buy, slashing $4,505 from the previous model’s entry price. That puts the hybrid’s chief rival in an unenviable position. A base Camry hybrid now retails for considerably more, but, if overall sales numbers tell us anything, Toyota probably won’t break into a sweat after reading this news. Read More >

To think of the Nissan brand is to think of nameplates like “Sentra,” Rogue,” and, just maybe, “Pathfinder.” That’s traditionally as truck-like as a non-gearhead’s thoughts get after hearing the automaker’s name. As it continues to position itself as a serious truck maker and Detroit Three competitor, Nissan knows this needs to change.

While the little Frontier has graced our landscape for two decades, the process of purchasing one usually comes down to looking at the window sticker, asking if it comes in a cheaper version, then perusing a very basic list of features. Little different than buying (or selling) a car or crossover. That works for the simple Frontier, which sells great despite its advanced age, but it doesn’t work for would-be Titan buyers who stop in at a Nissan dealer after kicking the tires over at the Ford shop.

With this in mind, Nissan’s now moving its Titan-boosting efforts into the showroom. Read More >

There’s 4,000 new jobs coming to Huntsville, Alabama, but there’ll also be 150,000 unnamed Mazda crossovers rolling out to dealers across North America each year — assuming the model’s a success. Our money’s on Mazda giving its new child a name starting with “CX-.”

Mazda and Toyota made their 50-50 joint venture official this week, creating a business entity called Mazda Toyota Manufacturing, U.S.A., Inc. and boosting the presence of car manufacturing in the South. Production begins in 2021. For Mazda, it will be the company’s first assembly facility in the U.S., though it’s technically not a wholly-owned, standalone operation. There’ll be just as many Toyota Corollas leaving the factory as Mazdas.

While there are scant clues about the nature of Mazda’s mystery vehicle, the brand’s recent sales, plus a revealing loyalty report, suggest the company could have a hit on its hands. Read More >

GMC unveiled the 2019 GMC Sierra amid great pomp and circumstance on March 1st. Much of the buzz surrounding the new truck focused on new features like a multi-function tailgate and comprehensive towing suite. One of the new features, CarbonPro, is the industry’s first carbon fiber pickup box. Duncan Aldred, GMC’s Global Vice President, went as far as saying, “In 116 years of making GMC pickup trucks, our industry-first carbon fiber box is the toughest and most durable pickup box we have ever made.”

While we have little reason to question that statement, it gives the impression that this pickup box is made out of supercars and iPhone cases. In reality, it’s chopped up carbon fiber in a nylon plastic resin. After talking to GMC and the supplier that builds the CarbonPro box, we’ve this product does indeed have some important advancements. At the same time, it is also shares some similarities with the pickup boxes found on the Toyota Tacoma and Honda Ridgeline. Read More >

It’s no secret Ford Motor Company cut its previous CEO, Mark Fields, loose after the company’s stock price fell 40 percent during his time at the helm. Eager to attract investors, Fields’ superiors must have looked at General Motors’ and Tesla’s valuation and wondered, Dammit, if a very profitable company and a very unprofitable company can do it, then hell, so should we.

Out the door Fields went. Since taking the big chair in Dearborn, CEO Jim Hackett has pissed off automotive purists with his “future cities” and mobility talk, and word that the Mach 1 will return as an electric crossover hasn’t done anything to endear him to the pony car crowd. The new Mustang Bullitt does not erase this sin.

Animosity aside, Hackett has managed to place a checkmark next to a top item on his to-do list: get Wall Street’s attention. Read More >

Volkswagen doesn’t make much of a fuss about becoming the world’s largest automaker these days, mainly because it’s already cleared that hurdle — and in the wake of the diesel emissions scandal, no less. In the United States, however, one long-helg goal remains elusive: reaching a 5 percent market share.

While the automaker claims its top priority is shoring up its U.S. business with new, Americanized product, old dreams die hard. VW still wants the kind of market share it enjoyed in 1970, but it’s not even halfway to reaching that goal. Read More >

Buick has been on my mind lately, ever since reading that the GM division will remove brand lettering on all models starting in 2019. This change isn’t particularly shocking, as Buick is merely catching up with what other premium brands are doing on the badge front (I always prefer more badges to less, brougham-style).

Then, quite literally as my fingers tapped out this post, Mr. Jack Baruth announced Buick must die in short order. But what might General Motors do to save the luxury shield from its own axe?

What would Buick look like for you, in 2025?

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