It’s one thing for a sportscar brand like Lotus to shrug off the self-destructive iconoclasm of its most hard-core “fans,” but it’s quite another thing for its chief executive to take a piss on the entire supercar market while describing the downpour as “authentic, cloud-filtered Alpen raindrops.” To wit, the following bit of nonsense found at Autocar:
The new Lotus Esprit will offer a more “authentic” driving experience than the Ferrari 458 Italia and McLaren MP4-12C, according to CEO Dany Bahar… Bahar claims the Lotus Esprit will “have the character and emotion” that he says the McLaren lacks. He also revealed that the rolling chassis was now complete and fully running prototypes would be ready by November… Formula 1 KERS-style technology is also expected to feature on the Esprit, but Bahar said such electronic systems would be used only where they add to the driving experience and not as driver aids.
If you can make any sense of this blithering nonsense, or how Bahar came to it based on his impressions of a rolling chassis, you must work in marketing. Not that there’s anything wrong with that…
Honda has a new million-mile contender coming up, and this time they are using Facebook to get their fanbase involved. With this arrival of a third well-publicized long distance voyager, however, is Honda unwittingly bringing attention to a very inconvenient truth?
Yesterday, we reported that the Japanese auto industry is recovering faster than previously assumed from the effects of the March 11 tsunami. Overseas factories were expected to be affected for several more months while the problems work themselves through the long supply pipeline from Japan. Much to everybody’s surprise, the situation is improving at a faster clip at transplant factories as well. Toyota said today that North American vehicle production is expected to return to 100 percent in September. Read More >
Ford has big plans for Europe. Within the next three years, 20 new or facelifted cars will be launched in Europe with the blue oval. Before that is done, Ford production all over Europe is being completely rearranged, reports Automobilwoche [sub] today. The basic strategy is called “single sourcing:” Read More >
A lot has been said about the new car potential of populous India. This time, they mean it, says J.D. Power. India surpassed France, the United Kingdom and Italy to become the sixth-largest automotive market in the world in 2010. In 2020, India is expected to become the world’s third largest auto market. This according to a special report titled “India Automotive 2020: The Next Giant from Asia,” released by J.D. Power and Associates. Read More >
How did the company which virtually invented automotive marketing become so piss-poor at it? How did the promotion and advertising of General Motors automobiles become reduced to a series of meaningless comparisons, numbers, and statistics? We are now in the fifth decade of General Motors’ abject failure to understand why people buy imported cars. In the Seventies, GM thought it was miles per gallon, and every GM ad trumpeted the Chevette’s ability to match the Corolla or Civic gallon in fuel economy. Forget the fact that the Chevette was a genuinely horrible car which has only recently found a reason to exist (a kick-ass, single-make ice-racing series, if you must know). In the Eighties and Nineties, GM marketing flacks got a whiff of “performance” and we were deluged with claims that the Pontiac Grand Am GTXPXT-W31-442-Z34 got better lateral “g” than the BMW L7. Of course, it took a skidpad, or a glassy-smooth racetrack, for something like a J-body to even catch sight of a Bimmer’s rear bumper.
Lately, it’s been Quality, and I’m capitalizing the “Q” ironically for all you Pirsig readers. Again and again, we are told that GM matches the best brands out there for quality. Most people read these ads to say, “OMFG, that car I would never buy is almost as good as the car which has given me eight years of trouble-free service.” Customers don’t care about JD Power numbers; they care about their own experience and the experiences of people they trust. GM spat directly into the faces of those people forty years ago and they’ve been doing it ever since.
And now, finally, we have Nurburgring times. The CTS-V is supposedly the fastest sedan around the ‘Ring. Nobody seems to care. If ‘Ring times ever really meant anything to anyone beyond frothy-mouthed teenagers pounding a keyboard in skid-marked underwear, the endless controversy about Nissan’s latest GT-R has more or less killed that goose. The GT-R’s times around the ‘Ring vary by nearly forty seconds, depending on who is driving, which tires were on the thing at the time, and whether or not anybody actually checked the boost controller before the car went out. ‘Ring times are worthless, useless, forgotten. They’re as played-out as the PT Cruiser…
California regulators want zero-emission vehicles—those that don’t run on petroleum—to comprise up to 5.5% of new-car sales in the state, or roughly 81,300, in 2018. The target would rise annually to 14%, or more than 227,600, by 2025…
Tom Cackette, chief deputy executive officer of the California Air Resources Board, says his agency’s goal is to test whether electric cars can become mainstream vehicles, or wind up serving a “niche” market. Mr. Cackette said the state is investing in charging stations and other infrastructure, and he pointed to the sales of new plug-ins on the market to show that there’s a demand for the vehicles. He said he believes the California targets are feasible.
“That is a question we’ll only find out by trying,” he said. “I think [car companies] are making a pretty big investment in these vehicles, and they wouldn’t be doing that if they didn’t think there was a market there.”
Industry lobby groups are pushing California to roll the ZEV mandate into the forthcoming national CAFE standard. Small automakers like Mazda complain that placing a California ZEV mandate on top of national emissions standards would create a “costly burden…in light of the uncertain marketplace and infrastructure for electric vehicles.” And since CARB is leading the federal government by the ear towards a national standard anyway, it could simply push for a higher CAFE rate, which would at least allow firms the flexibility to comply on their own terms. Adding a major ZEV mandate won’t fundamentally change the national standard, but it absolutely will force automakers to spend huge amounts of money to develop a kind of vehicle that has major shortcomings, is only as green as local electricity generation, and has yet to prove itself with consumers. Whatever you think of emissions standards increases, it should be clear that consumers should determine what mix of technologies can best serve their needs while lowering fuel consumption and pollution.
The heads of the European automobile industry are assembling in London for their annual European Automobile Manufacturers’ Association meeting. While they were there, they dropped in with UK’s Prime Minister David Cameron to talk a little politics. Norbert Reithofer of BMW, Sergio Marchionne of Fiat, Carlos Ghosn of Renault, Nick Reilly of GM Europe and their leader Dieter Zetsche, president of the association and chief of Daimler, asked for assistance with fair free trade with major economies such as India and Japan, government support for the swift introduction of breakthrough technologies and less bureaucracy through lean regulations. All noble goals. But the BBC found a fly in the ointment: Read More >
I’m not in the business of helping people Tweet better, I’m not in the business of helping people post to Facebook better. My job is to make sure we keep people safe behind the wheel. I’m not going to deny the fact that people want these things. They do. Especially the generation behind us. They’re used to being connected 24 hours a day.
A car is not a mobile device — a car is a car. We will not take a backseat while new telematics and infotainment systems are introduced. There is too much potential for distraction of drivers.
NHTSA Administrator David Strickland took the war on distraction to the enemy in a speech to an auto technology conference, reports Bloomberg. With nearly every manufacturer racing towards ever greater implementation of connectivity, communication and entertainment systems in cars, Strickland’s rhetorical line in the sand foreshadows a serious confrontation between industry and government. Either that, or this is just Ray LaHood-style hot air calculated to make it look like something’s happening.
Bloomberg reports that a “person familiar with the matter” says the US Treasury won’t sell its remaining stake in GM as long as the automaker trades below its $33/share IPO price. Previously the government’s auto team had said it would not try to “time the market” and our analysis showed that the Treasury was likely to sell sometime late this Summer. But it’s been months since GM spent more than a few days above its IPO price, indicating that Treasury may be waiting considerably longer if the IPO-price floor is set in stone. And with $36.5b in cash equivalents on hand and only $5b in debt, GM’s $45b market cap is hardly encouraging… especially with investors waiting for The General to match Ford’s profitability levels. Heavier discounts mean a lower operating profit for GM in the US market, and the first quarter shows a $1b swing in pricing between the two firms (with Ford improving $700m and GM dropping $300m) according to Bloomberg. Lower finance earnings are also holding The General back relative to Ford. So, what’s GM’s response?
The Detroit News snagged a lengthy interview with GM CEO Dan Akerson, giving observers one of the first in-depth looks at the man who will be leading The General for the next three to four years. The interview is to lengthy to summarize here, but there are a few items that are worth noting…
Rumors began surfacing about a month ago that Mazda was eying a complete pullout from US production, as it endures weak sales of its last American-built product, the Mazda6. Mazda had reportedly planned for 100k units of Mazda6 production at its Flat Rock plant, which it shares with Ford, before the economic crisis sent the US market tumbling. And with only a little more than 36k Mazda6s built alongside the Ford Mustang at Flat Rock last year, Mazda has little reason to maintain its joint venture, and with it, its US manufacturing presence. Now, the Nikkei [via the DetN] reports that Mazda’s pullout is more likely than ever, citing an unnamed Mazda source as saying it hoped to sell its 50% stake in the Flat Rock AutoAlliance plant to Ford as it restructures its global operations.
Fiat has reached an agreement with the U.S. Government that will give Fiat 52 percent of the shares in Chrysler and therefore the final controlling majorioty. The Treasury said on Thursday it will sell its remaining 6 percent equity stake in Chrysler to Italy’s Fiat in a deal that will net Washington $560 million, Reuters reports. Read More >
Mazda will stop making cars in the U.S. at around 2013, The Nikkei [sub] heard from unnamed sources inside of the Japanese company. It’s not that Mazda is leaving America. It’s more a continuing process of its divorce from Ford. Mazda wants to sell its share in AutoAlliance International Inc., a 50-50 U.S. joint venture with Ford, back to Ford. Read More >
UAW Boss Bob King spoke to Detroit Regional Chamber’s Mackinac Policy Conference about what he calls “The 21st Century Union,” arguing that “the union has changed and we challenge business to change with us.” But while King talks cooperation and mutual benefit, his union is preparing for what promises to be a tough fight with the automakers to create a new contract that deals with the shop floor poison of the two-tier system, securing union representation on automaker boards, and rolling back union concessions without sending automakers back towards bankruptcy. Kings words are worth listening to and considering, but the upcoming contract negotiations will be the ultimate measure of the UAW’s professed changes.
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