Earlier this year, the big bosses at Nissan expressed their desire to grab a full 5 percent of pickup truck market share in the United States. However, chasing arbitrary targets has now fallen in favor of smart growth.
Still, lighting a fire under the brand seems to have worked, with Nissan moving nearly 1.5 million units in 2016, almost a million more annual sales than 15 years ago. With those numbers in mind, the company is acknowledging it’ll soon need a new assembly plant in America.















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