The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas.
And here’s the first one, the WiLL Vi.
Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.
Collectively WiLL asked, “How do you do, fellow kids?”
With the Biden administration having announced that it would start requiring companies to vaccinate employees, automakers and UAW are finding themselves in a sticky situation. Unions had previously said they wanted to hold off on endorsing or opposing mandatory vaccinations until after they discussed things with the industry and their own members. Considering Joe Biden said he wouldn’t make vaccines mandatory less than 10 months ago, employers are getting caught with their pants around the proverbial ankles.
Automakers had previously been surveying white-collar workers to see what they wanted to do while upping on-site COVID restrictions, but operating under the impression that any hard decisions were likely a long way off and left entirely to their discretion. Now the Department of Labor’s Occupational Safety and Health Administration is planning a new standard that requires all employers with 100 (or more) employees to guarantee their workforce is fully vaccinated or require any unvaccinated workers to produce a negative test result on a minimum weekly basis. Read More >
The chip shortage has struck again.
General Motors is going to temporarily halt production at most of its North American assembly plants, starting Monday, because the shortage of semiconductor chips continues.
Lordstown Motors has entered into the phase where an EV startup has to tread water now that everyone knows it failed to disclose various production hurdles and shared inaccurate information about the pre-orders it has been bragging about. The only thing offsetting this bad situation is that our misgivings regarding Lordstown could probably be a little worse. Nikola and Faraday Future told some real whoppers, while the Ohio-based company appeared to have at least one toe dipped in the waters of truth. But we can’t exactly call lying a little less than the competition a major triumph.
It remains a bad situation, particularly because Lordstown lost CEO Steve Burns almost immediately after stating the company was “highly dependent” on his leadership in June. However, the firm said it had remedied the situation by appointing Daniel Ninivaggi as the new chief executive on Friday. Read More >
In Part V of the Rare Rides series on the Eagle Premier, I mentioned an abandoned project at Chrysler called Liberty. Announced in 1985, Liberty was supposed to be a direct challenge to GM’s recently announced Saturn brand. Or it wasn’t, depending on what day of the week Liberty was addressed.
Chrysler’s PR department and CEO Lee Iacocca seemed at odds on what the Liberty project was, but they were both sure it was very important and it would build something, probably.
Software updates. Precisely when we had to start having a conversation about software updates – over the air or otherwise – in an automotive context isn’t something I can answer. We didn’t have them for about 100 years. Then, we did. What’s more, it seems like everyone is more or less OK with that, but should they be? Are these software updates really making your car better, or are they slowly throttling back your car’s performance and functionality in a bid to frustrate you into buying a new one?
Let’s take a few minutes to explore the possibilities.
Today we wrap up our Rare Rides series on the orphan Eagle Premier (other five parts here), and discuss the boxy sedan’s important legacy at Chrysler.
The fifth entry in our Rare Rides series on the Eagle Premier brings us to 1988. The Premier was newly on sale after a delayed introduction, and the company building it was not the same company that spent years designing it.
Chrysler was in charge of the Premier’s fate.
Today is the fourth installment in our Eagle Premier series. Parts I, II, and III brought us through late 1987 when the Premier finally entered production, albeit well behind schedule.
The Renault group’s high profile chairman had been assassinated in fall 1986 by French extremists, and the company’s new chair, Raymond Lévy, was experiencing pressure from all sides.
We continue our coverage today of the Eagle Premier from over 30 years ago. Parts I and II detailed the inception of the AMC-Renault joint project, and the technical aspects of what was a pretty advanced (or quirky) family sedan.
The time had come to put this all-new AMC offering on sale, but Premier arrived alongside some very unfortunate historical circumstances.
Part I of The Eagle Premier Story covered the inception of the collaborative AMC-Renault X-58 project in 1982, and its front-drive full-size flagship goal. It was to be an all-new car to lead AMC’s North American offerings. In today’s installment, we’ll take a look at the stylish sedan’s technical details more closely.
The reviews are breaking today on the new Jeep Grand Wagoneer. As Jeep resurrects one of its most historical full-size nameplates from a three-decade slumber, it’s getting a lot of positive press coverage. But Jeep is in for a world of disappointment in a couple of years.
Today’s Rare Ride combined Italian design and French running gear in a full-size sedan marketed under an all-new brand: Eagle.
It’s time for the Eagle Premier story.
Despite regulatory efforts often being praised as essential for elevating standards and promoting safety, they’re also an excellent way to funnel money and favors between political and corporate entities in plain sight. This dichotomy is particularly glaring in regard to environmental restrictions, which frequently favor businesses that are wealthy enough to afford to adhere to them and subsidies that effectively reroute tax funding to support various industries.
Considering this, it’s fairly rare to see bigger businesses griping about government assistance. But that’s exactly what Honda is doing with a proposal in Congress seeking to provide additional EV subsidies to consumers that buy vehicles manufactured by union-backed plants. The manufacturer has stated it believes the Clean Energy for America Act is discriminatory by favoring specific automakers and will ultimately restrict the choices available to consumers – which is true. Read More >
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