Chrysler and Fiat CEO Sergio Marchionne has given Forbes’ Joann Muller what I believe to be one of his best interviews since arriving on the US scene. In it, Sergio dishes on everything from the bailout (“I risked everything – I got 35 percent of something that was worth nothing”), to Chrysler’s 2011 sales target (“a very, very tough uphill battle”), to its new product

I couldn’t have done more from a product standpoint than I’ve done. I mean you know, I tried every trick in the book that I knew and I invented some, but you know, 16 products in 12 months – at least that part of it was a record. The rest of it is to be proven.

But the strangest revelation from Sergio is that Alfa Romeo’s future success will be, in a manner of speaking, “Imported from Detroit.” Read the whole thing over at Forbes, or hit the jump for Sergio’s vision for his red-blooded Italian brand.

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You think only China has a total disregard for intellectual property? Ford filed a trademark infringement suit on Wednesday against a foreign carmaker. The only thing this carmaker has in common with China is their love for the red color. Ford sued Ferrari for blatantly stealing the name of the world’s best selling vehicle, the F-150. Read More >

Let’s get something perfectly clear: if you’re spending good money to bring back a legendary Italian sports car brand like DeTomaso without aiming to capture the essence of the photograph above, you’re doing it wrong. Period. If, on the other hand, you’re bringing back the DeTomaso name in order to sell

a premium large crossover, dubbed SLC (sport luxury car) that would be a rival to cars such as the BMW 5-series GT and Lexus RX-450h,

you need to go rethink your entire perspective on life. Or at least find a new business. Tragically, this is exactly what former Fiat marketing executive Gian Mario Rossignolo is doing. DeTomaso. Crossover. DeTomaso. RX450h. DeTomaso. Luxury CUV. Haven’t lost your mind yet? Hit the jump for more claw-your-eyes-out details.

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CEO Sergio Marchionne certainly suggested as much in a speech at the NADA convention over the weekend, in which he said

Who knows? In the next two or three years, we could be looking at one entity. It could be based here

From the perspective of the American taxpayer, this would certainly be the favorable outcome. After all, Fiat didn’t put a single Euro into the restructured Chrysler, and national bailouts don’t usually result in the expatriation of the bailed-out firm. But the US Treasury department isn’t the only master Fiat has to serve, and Marchionne’s suggestion that the Fiat-Chrysler alliance has touched off something of a “firestorm.” The Financial Times reports that

Pierluigi Bersani, leader of the [Italian] opposition Democratic party, demanding an explanation from Mr Marchionne said it was unacceptable for “Turin and the country to become a suburb of Detroit”.

Industry Minister Paolo Romani adds [via the Montreal Gazette]

The head of the carmaker must remain in Turin

And with Italian backlash against a possible Detroit headquartering of the Fiat-Chrysler alliance building, Marchionne is backpedaling furiously.
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While America is glued to the flat screen, Fiat gets all the headlines. The other day, Sergio Marchionne had dropped a mention that the HQ of a merged Fiat & Chrysler could move to the U.S. Stateside, this didn’t make much waves. It was buried in shyster-gate. In Italy, all hell broke loose. Fiat emigrating la bella Italia for America? Porca miseria! Read More >

Fiat CEO Sergio Marchionne stepped into a minefield by calling the high-interest bailout loans provided by the U.S. and Canadian governments in 2009 “shyster loans.” Some called him an ingrate, others branded him a racist. Yesterday, Marchionne apologized. Read More >

Germany’s auto motor und sport magazine caught Lamborghini’s Murcielago-successor Aventador in the wild, only covered by some artsy pasties on the paintjob. It should be available for viewing without the camouflage at the Geneva Auto Salon. Read More >

Sergio Marchionne, CEO of Fiat SpA and Chrysler Group, announced plans to bring the hecho en Mexico Fiat 500 to China. According to Gasgoo, Marchionne told reporters during the Detroit Auto Show that half of the 120,000 units built in the Toluca factory is destined for North America. The other half will be exported to China and Brazil. Read More >

Want to know how to get a good chunk of the Detroit 3, no money down? Easy: Today, Fiat increased its ownership of Chrysler from 20 percent to 25 percent. What did they pay for it? Niente. Fiat received the extra shares “upon the Company’s achievement of the first of three performance-related milestones,” as a Chrysler Group LLC press release proclaims. And what is that milestone? They started making an engine. Read More >

Fiat split its auto business from the rest of its industrial operations today, creating two new companies: Fiat and Fiat Industrial. Fiat CEO Sergio Marchionne announced the move as a way for Fiat to unlock its share value and concentrate on its core business, telling the AP [via Newser]

This is a very important moment for Fiat, because it represents at the same time a point of arrival and a point of departure. Faced with the great transformations in place in the market, we could no longer continue to hold together sectors that had no economic or industrial characteristic in common.

But with Fiat Industrial taking care of the truck-and-tractor side of the business independently, Fiat SpA is focusing on the task at hand: Chrysler. With a 35 percent stake in the bailed-out American automaker in the bag, Fiat is aiming for a controlling stake when Chrysler’s IPO hits the markets later this year. And though the spin-off of FIat’s non-automotive business opens the door for a full merger of Fiat and Chrysler, Marchionne denies that a full merger will take place, saying only that

I don’t know whether it is likely, but it is possible that we’ll go over the 50 percent mark if Chrysler decides to go to the markets in 2011. It will be advantageous if that happens.

But don’t mind Sergio’s equivocation. Fiat will almost certainly snap up the remainder of a controlling stake by the end of this year. Here’s why…

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With some 60k Italian jobs and a $20b investment at stake, Fiat’s “Fabbrica Italia” renovation of its home-country production plans are crucial to the integration of Fiat and Chrysler. And rather than negotiating a national labor agreement with Italy’s fractious unions, Fiat has been revamping its Italian plants on a case-by-case basis. This strategy has already backfired at the firm’s Naples-based Pomigliano plant, where the Italian metalworker’s union Fiom decried Fiat’s plans as “discriminatory.” Since then, Fiat has moved onto its Mirafiori plant in Turin, where Fiat wants to build the next-generation Compass/Patriot models for Chrysler and a derivative SUV for Alfa-Romeo on the firm’s new “Compact Wide” platform. And once again, Fiom is up to its old tricks. The WSJ reports that every other union has approved the new Mirafiori deal with Fiat, except Fiom, which has been banned from representing workers at the plant, pending a January vote by workers. However, Fiom represents some 22 percent of Mirafiori workers, and the union has announced an eight-hour strike for January 28.

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Renault’s “We Live In Modern Times” series of ads for its Twingo subcompact were a favorite at TTAC’s “Shameless Sexual Exploitation Weekend,” but it’s this Italian Twingo ad that has the French automaker back in the news. Italian Prime Minister Silvio Berlusconi has banned this Publicis-produced spot from both state-owned RAI television and his own Mediaset broadcasting empire, for its overt use of lesbian themes. It’s not clear exactly what motivated Berlusconi’s decision, but for a guy who is now most famous for his “bunga-bunga” group sex parties and underage girlfriends, it’s one hell of a hypocritical move.

According to Brazil’s Globo, Brazil’s baby darling, the new Uno, is outgrowing its baby shoes. Fiat must expand to keep up with the demand. The likely winner will be the northeastern state of Pernambuco. Fiat announced that it is in negotiations with that state’s government. Though the Italians denied that a factory was in the offing, what else should an automaker discuss with a state government? Police cars? It is a well known fact that Fiat needs more capacity. It is also well-known that Fiat and various state governments have been doing the habitual mating dance whenever a maker says it’s looking for a new place to call home. Next year will witness the beginning of operations at three new sites as Hyundai, Toyota and even Chinese Chery are busy building their new factories. The Big 4 (Fiat, VW, GM and Ford) in Brazil all have two factories, except for Fiat. Fiat only has one. Market conditions are now forcing the Italians to commit: Double-up or fold? Read More >

The relationship between automakers and automotive journalists can be extremely difficult, as automakers often hold access to cars hostage based on a journalist’s coverage of them. If, as an automotive journalist, you like every car you drive, the world is your oyster. Automakers invite you to every launch, PR guys gaze longingly into your eyes, and all is right with the world. If, on the other hand, you write negatively about a car, you can find yourself watching the gravy train pull out of the station without you… or, as it turns out, you could even be sued. At least in Italy.

Carscoop reports that Fiat is suing the Italian TV show AnnoZero for “defamatory” remarks about the Alfa Romeo MiTo Quadrifoglio, after the program asserted “the overall technical inferiority of the Alfa Romeo MiTo” in comparison to the MINI Cooper S and Citroen DS3 THP. The details of the case are sketchy, but you can find Fiat’s press release on the matter after the jump.

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Last night, I was on the phone with one of my VC friends (that’s VC as in Venture Capital, not as in Vietcong, don’t get any ideas) and he decried the paucity of free cash: “From Joe Shmoe to billionaire investors, all are holding on to their money.” It can’t be all that bad if what Autoguide says is right, and if De Tomaso will be back from the dead. They say, there will be De Tomasos at the Geneva Autoshow. Read More >