Though Suzuki has long since left the United States automobile market — having better luck selling Hayabusas and boat engines — its partnership with General Motors has not quite given up the ghost, thanks to a defect related to a couple of their last offerings.
Though Toyota will soon end its battery program with Tesla for its RAV4 EV crossovers, the automaker aims to remain R&D partners on battery technology. Meanwhile, Panasonic wants to be the only producer involved in Tesla’s Gigafactory production.
Though Japanese automakers are doing all they can to win over Chinese consumers, a study led by Bernstein Research found anti-Japanese sentiments among 51 percent of 40,000 surveyed may be a barrier to further success in the growing market.
Looking to wring out more fuel efficiency in its hybrids, Toyota has developed a silicon-carbide wafer semiconductor that could boost efficiency up to 10 percent.
Japan’s cadre of automakers have formed an alliance to research and develop a new generation of diesel and gasoline internal combustion engines, with the goal of delivering a 30 percent improvement in fuel efficiency by 2020.
Toyota’s big move from California to Texas may also bring a big return for Plano, Texas over the next decade, to the tune of $7.2 billion of economic activity.
Re-appointed through 2018 last month by Renault-Nissan shareholders by a margin of 85 percent, CEO Carlos Ghosn has adjusted his sights on Volkswagen, General Motors and Toyota in an effort to take one of their spots as a member of the Global Three.
Over two decades ago during the early years of Japan’s Lost Decade (or Lost 20 Years for those who believe the nation’s economy has yet to improve since the boom of the 1980s), Soichiro Honda’s final car before his passing — the Honda Beat kei roadster — left the Yachiyo Industry Company-owned factory at Yokkaichi to take on the likes of the Suzuki Cappuccino and Autozam AZ-1.
History could come back around, however, when the factory gears up to build the production-version of the Honda S660 in 2015.
The Japanese auto market took a hit in sales last month, falling 5.5 percent to 345,226 units as an increased consumption tax of 8 percent took hold in a sign of a slow year in sales.
For those who want a Subaru WRX or WRX STi, but prefer the utility of the previous hatchback over the current sedan offerings, they should start breathing again, as Subaru will not be bringing such a beast to the United States after all.
In 2008, Honda sold nearly 80,000 Fit subcompacts to the United States, and is preparing to move 70,000 annually from the lot to the driveways of America thanks to its new Celaya, Mexico plant.
Toyota has unveiled this week two new fuel-efficient gasoline engines that will serve as the basis for as many as 14 global powerplants by 2015, and boost economy by 10 percent.
The father of the Prius and Toyota chairman Takeshi Uchiyamada foresees hybrid sales climbing from 13 percent of global sales today to 20 percent in the near future.
Within four months of each other, Honda, Mazda and Nissan have opened new factories in Mexico, taking advantage of the opportunities within the nation’s automotive industry to grow a new export base into the United States, Latin America and Europe while also gaining ground in the rapidly expanding local market, all in direct challenge to the Detroit Three and other automakers on both sides of the border.
Toyota’s line of engine/body mashups continues, this time with their upcoming Mazda2-based subcompact powered by Mazda’s SkyActiv engine family.
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