Last month, Toyota invited the Japanese press to join them for “the opening ceremony for its new plant in Brazil on August 9,” a three day event in and around Sao Paulo. The excitement lowered considerably as the Fourth Estate ventured to the bottom of the invitation. There it said that “flight costs to and from Brazil and all accommodation costs will need to be covered by participants themselves.” That’s Toyota as we know and love it. If you have dreams of lavish press jaunts, don’t dream them in Japan.  The event happened yesterday, without yours truly. The Nikkei [sub] hopefully sent its local stringer, and it reports what we know anyway: “Toyota Motor Corp.  will kick off production of a strategic small car aimed at the emerging-market middle class next month at a new plant in Brazil.” And the new car is the Etios. Read More >

Mark Stevenson steadfastly remains on his Suzuki Death Watch. “Pfft,” says the company run by the world’s youngest octogenarian Osamu Suzuki, and brings out yet another car Americans can’t have. .

Suzuki will bring out a new version of its best selling kei car, the Wagon R. According to The Nikkei [sub], Suzuki’s new midgetmobile will upset the other midgetmobiles with a “best-in-class 28.8km per liter, up around 22% from the current version of the wagon-type minivehicle.” Read More >

The excitement about battery electric vehicles seems to die down amidst disappointing uptake. Range, weight and cost are in the way. At the same time, dormant interest in fuel cell vehicles is being rekindled. A month ago, we had a new look at the technology from the perspective of the Toyota/BMW linkup. Today, The Nikkei [sub] takes a broader view and says that carmakers are in the final lap of the fuel cell race. Let’s have a look at the contestants and where they stand.

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Toyota is serious thinking of breaking a taboo. It is considering moving some production of its Lexus luxury brand from Japan to the United States, says Reuters.  The oddest part: The Japanese government might help Toyota to move the jobs out of the country. Read More >

In 2010, when everybody was going ecstatic about EVs, PSA Peugeot Citroen said to Mitsubishi: “send us some of your i-Mievs, with our badges. Say, 100,000 for starters.”

PSA sold them (as much as they could) as the Peugeot iOn and Citroen C-Zero, the first car that sounds like sugar-free soda-pop. Now, PSA picked up the phone, called Japan, and said: “Hold the i-Mievs! We have enough!” Read More >

While everybody has their eyes on China and possibly India, the car market in smaller South East Asian countries is exploding right below  the RADAR screen. By themselves, car sales in a country like Vietnam don’t seem to amount to much. Now, go to the trouble and add a few South East Asian countries together. The Nikkei [sub] did and notes to its amazement that the car market in Thailand, Indonesia, Malaysia, the Philippines, Vietnam and Singapore jumped 21 percent in the first half year to 1.6 million units.

Now why would The Nikkei be so excited about this? Read More >

Hybrids and minivehicles are still on top of Japan’s list of best-selling cars in July, only more. The Prius is ichi ban with 33,398 units sold. Last time we looked in May, it was 20,789. It  is followed by its compact sister, the Aqua (better known in the U.S. as Prius C) with 26,274.

Honda’s Fit is back in #3. Read More >

Whenever we talk about middling sales and dwindling market shares of certain carmakers, moles pop out of the holes, check their talking points, and shout: “Volume is soooo lame. Awesome profits is where it’s at!” Point taken. Read More >

Toyota today published its revised production and sales plan for the calendar year 2012. The plan calls for slightly more than 10 million units produced globally by all Toyota Motor Corporation companies. If this plan is executed, Toyota will be the world’s first automaker to break the 10 million unit sound barrier. Based on its half year results, Toyota was already above plan before the plan was published.  Read More >

Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan. Read More >

While we are waiting for the U.S. July sales table to populate, let me entertain or bore you with all the numbers from Japan. This was made possible by the , the Japan Mini Vehicles Association finally publishing its outstanding table. Domo arigatou. Read More >

Japanese new car sales jumped in July while the business is getting ready to enter negative territory during the rest of the year. Read More >

If you look at half year sales in Europe, then you see Renault as the worst performer of the volume makers. With EU sales down 17.09 percent, the Renault Group took a bigger hit than European patients Opel (- 15 percent) and PSA (-13.9 percent). Even troubled Fiat was doing better than Renault, by a hair (-17.08 percent for Fiat.) Whereas the percentages carry the smell of death, Renault’s half year results smell downright rosy. Read More >

“I am following him everywhere, except into the rest room.” For nearly twelve years, interpreter Yuki Morimoto has been Nissan CEO Carlos Ghosn’s adapter to the Japanese world. The lady is a miracle. She simultaneously translates Ghosn’s high-speed stream of wit and Gallic sarcasm into Japanese, and translates Japanese back into perfect English. Morimoto is so in tune with Ghosn that she sometimes finishes his sentences before him – in Japanese. Read More >

Mazda released first pictures and a teaser video of its brand-new Mazda 6, known in Japan as the Atenza. According to Automotive News [sub], the car will arrive stateside early next year as a 2014 model, equipped with a 2.5 liter Skyactiv engine. If you want to see and touch the car now, you have to go to Russia. Read More >