A week after Nissan’s Infiniti finally, officially moved into its new digs in Hong Kong’s Citibank Tower, the company finally, officially confirmed that Infiniti cars will be produced in China starting in 2014. If you think you heard that before, you did. Nissan’s worst kept secret had kept the Chinese rumor mill in motion for more than a year. Read More >
Category: Japan
If you are the executive of a car company, then you better be with both feet in the emerging markets, or seek other employment. Markets in the U.S., Europe and Japan are saturated and off their peaks. At the same time, people in the world’s most populous countries are trading in their mopeds for cars, and this is where you want to be. Sadly, Detroit appears to be underrepresented in these markets. Read More >
It is a little bit like showing breasts at a plastic surgeon congress: At the annual meeting of the JSAE, the Japanese version of the Society of Automotive Engineers, Subaru totally disrobed its BRZ and shows it to a strictly professional audience. Read More >
And now for the Italian section of our collection of tasteful tie-up art. Mazda and Fiat not quite tied the knot, but they became engaged. Mazda and Fiat signed “a non-binding Memorandum of Understanding (MoU) for the development and manufacturing of a new roadster for the Mazda and Alfa Romeo marques based on Mazda’s next-generation MX-5 rear-wheel-drive architecture,” Mazda says in a statement. Read More >
Infiniti formally opened its new world headquarters in Hong Kong today. This marks “the first time the city has been selected for the headquarters of a car manufacturer,” as Hong Kong’s South China Morning Post notes. A staff of approximately 100 will trade Nissan’s swank building in Yokohama for even swanker digs in the Citibank Tower in Hong Kong’s high-rent Central district. Heretofore under Nissan’s wings, Infiniti makes its own nest in a dedicated headquarters for the first time in the brand’s history. Its mission: Triple Infiniti sales by 2016. Read More >
An obviously Axis-inspired driver was seen today in Kamakura, Japan, complete with aloha shirt and toy poodle. A British crime writer who stood next to me swore up and down that this is the real thing and an original Messerschmitt Kabinenroller. What do you think? Read More >

Today, I happened to be at Toyota’s Tokyo headquarters in order to personally get to the bottom of numbers nobody seems to care about. There was a minor riot in the usually zen-like lobby of 1-4-18 Koraku, Bunkyo-ku. TTAC was there to investigate … Read More >
Nissan pulled off an even bigger miracle than Toyota and ended a (this time truly) catastrophic year with a big profit. Today in Yokohama, Nissan CEO Carlos Ghosn announced that Nissan delivered a pre-tax profit of 535.1 billion yen (US $6.76 billion) for the fiscal year that ended on March 31, “despite natural disasters and currency exchange headwinds.” Read More >
When a new generation of the world’s best selling car, and of the best selling cars of all times (accounts differ) rolls off the line at its factory, then this is usually a big deal. This time, it’s a smaller deal. The 11th generation Corolla that started production today at Toyota’s new plant near Sendai in Japan’s tsunami-ravaged north, is a little shorter than its predecessor. It breaks a tradition of carbloat. Read More >
Just-Auto issued a breathless press release with the hot news that the nasty Chinese government has said no to a joint venture between Japan’s Subaru and China’s Chery. If this sounds like deja vu to you, then you are an ace analyst. Send your CV to just-auto. Read More >
The contract manufacturer Magna Steyr will assemble “a future luxury entry level compact vehicle” for Nissan’s premium brand Infiniti. This according to a joint statement issued by both companies. Production of the mystery vehicle will start in 2014. Read More >
As I walk into Toyota’s basement-bunker Tokyo conference room for the annual results conference today, the Toyota people are all smiles. Genuine smiles. Not the frozen polite smiles so common in Japan. Happy, relaxed smiles. Looking in their faces, I read that this will be a day of good news. Read More >
For the 11th straight month in a row, Toyota’s Prius topped the list of Japan’s best-selling cars in April. Toyota’s new compact hybrid, the Aqua, known in the U.S. as the Prius c, was a close second. Read More >
With the closure of Japan’s last operating nuclear power plant hitting the news over the weekend, people asked me what that means for Japan’s auto industry. My answer: Nothing. The shutdown of the first nukes on March 11 a year ago was much more dangerous than the long scheduled downing of the last. Nissan’s Carlos Ghosn sees a much bigger danger: the power of the yen. The high yen at the currency exchange. And higher yen numbers on the electricity bill. Read More >
Imagine what happened if the representative of a large Japanese or Chinese car company would demand that America should close some car factories before easier access to foreign markets would be contemplated. All hell would break loose, and the Seventh Fleet would steam in the direction of the loose cannon – if it is not already there. What happens if the representative of Ford says that Japan should be required to reduce the size of its auto industry before being allowed into regional free trade talks with the United States and eight other countries in the Asia Pacific? Business as usual. Read More >












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