Honda had been, on these pages and elsewhere,  accused of perpetrating vehicular boredom. At the Tokyo Motor Show, Honda even admitted its sins: “Frankly speaking we think that in the past few years the cars have been a bit boring,” creative director of Honda’s styling design development division Yoshinori Asahi told the Sidney Morning Herald.

A remorseful Honda president Takanobu Ito now tells The Nikkei [sub] that the criticism was warranted and that things will change. First, however, Ito denies responsibility for the flagrant boredom, using the trite and true “I just followed orders” defense: Read More >

On the second day of Christmas, Toyota officially launched what will be known as the “Aqua” in Japan, or the “Prius C” in the U.S. and elsewhere. It will also be known as “the world’s most fuel efficient hybrid car.” At least that’s what Reuters calls it. Read More >

Remember Sakura and Fuji, the two tiny Datsun 210s that went to “The World’s Cruelest Rally” and came home with a trophy? This story has a sequel.

In 1958, two Datsuns, named “Fujii” and “Sakura”  entered  the Mobilgas Trial, 10,000 miles all around Australia. Surprisingly, “Fuji” won its class title. “Sakura” finished fourth.

Half a century later, the cars were found in a warehouse in Japan. Read More >

A week ago, we predicted that „Toyota will start the year with guns blazing and the lines rolling.” Toyota agrees, and delivers the numbers to back-up the claim. According to data released today, Toyota and Lexus alone intends to grow global production in the coming year by 24 percent to 8.65 million units. This number does not include Daihatsu and Hino. This is an ambitious plan, slightly exceeding the peak level of 2007.

Toyota/Lexus Projections 2012 (Ex Daihatsu, Hino)

Read More >

One question that Bertel and I find ourselves returning to again and again in our regular conversations is “what will be the first Chinese-made car sold in North America?” We’ve agreed for some time that the groundbreaking first Chinese-made import would come from an established non-Chinese brand, rather than one of the many newer Chinese brands, but our usual suspects typically ranged from GM to Volvo (EV maker Coda builds what are essentially “knock down” Chinese made-cars, but technically they qualify as US assembled, as does Wheego). I don’t think the name “Honda” ever came up in these discussions, but sure enough, the NY Times reports

the Japanese automaker Honda is crossing the threshold by importing subcompact cars into Canada from one of its plants in China. This month, Honda Canada began receiving its smallest model, the Fit, from China instead of Japan, as part of a strategy to produce more vehicles outside its home country.

The decision allows Honda to eke out higher profit in a segment of the auto market where margins are extremely thin, especially since the high value of the yen cuts into all Japanese automakers’ overseas operations.

“The yen has been getting stronger and stronger,” Jerry Chenkin, executive vice president of Honda Canada, said on Tuesday.

Of course, Honda has yet to bring a Chinese-made Fit to the US, where antipathy towards Chinese products is greater and automotive diversity is lesser than in the Great White North. Also, the importation of Chinese Fits is seen as a temporary response to the high Yen, while Honda builds a new plant in Mexico for Fit production, scheduled to open in 2014. Still, this is a significant development, presaging the inevitable importation to the US of Chinese-built vehicles.

Quick: Where is the largest plant in the Renault/Nissan empire? France? Japan? Tennessee? Nope. It’s in China. At least since today it is.

Today, Nissan’s joint venture with China’s Dongfeng officially opened phase II of its plant in Huadu, near Guangzhou, the former Canton. Across the street from the current plant, a new factory was erected that adds capacity of 200,000 units to the current 400,000 unit per year facilities. Read More >

Today, Toyota started Chinese production of its third gen Prius hybrid. The car is being assembled at Toyota’s joint venture plant with FAW in frigid Changchun in China’s northern Jilin Province. Sales of the vehicle will begin in early 2012. Read More >

It was known as “The World’s Cruelest Rally:” The Mobilgas Trial, 10,000 miles all around Australia. In 1958, there were two entries, regarded as a joke by the burly Aussies: A pair of tiny Datsun 210s, named “Fuji” and “Sakura”.

The suicidal idea was had by marketing manager Yutaka Katayama. Aged 102 years, he is still alive to tell the story: Read More >

With only two more weeks to go in the calendar year, TTAC names GM the world’s largest automaker of 2011, followed by Volkswagen and Toyota.

Pummeled by a catastrophic tsunami in March, followed by a massive flood in Thailand, Toyota’s production and sales numbers will take a serious hit in the calendar year 2011. Global production of Toyota and Lexus vehicles is forecasted to be “at least 6.9 million units, as compared with 7.7 million units last calendar year,” Toyota spokesman Dion Corbett told TTAC. Global sales for the calendar year 2011 are forecasted to be “at least 7 million units, as compared with 7.7 million units last calendar year.”  Corbett confirmed that this number is without Daihatsu and Hino.  Projections for these units are not available.  Based on October data, we add another 900,000 for Daihatsu and Hino, which should bring the Toyota total into the neighborhood of 7.8 million units. Read More >

Meh:

Yeah:

The Daily Mail just woke up to a Japanese phenomenon: Blinged-out trucks. Some of these trucks have more neon than a pachinko-parlor.  Did I say that they have no concept of a “light vehicle” overseas? I take that back. But watch out, there are new kids in town. TTAC investigates … Read More >

This is both an interesting and a strange article the The Nikkei [sub] has on GM. First, the interesting part. Read More >

Toyota presented today its revised outlook for the fiscal year 2012 (ending March 31, 2012). Only people who inhabitate spaces under rocks gasped when Toyota’s Executive Vice President Satoshi Ozawa announced that Toyota is looking at making only half the money it projected back in August. After a gloomy forecast in June, recovery from the tsunami had progressed faster than thought. Then, the waters in Thailand and the killer yen kept rising. Read More >

Automotive News Europe [sub] spotted a new trend in Tokyo: Daredevil CEOs:

“On Nov. 27, Toyota boss Akio Toyoda wowed a crowd of spectators in Japan by racing through a lineup of Lexus LFA supercars in the new Toyota 86 sporty coupe. One day later, Honda CEO Takanobu Ito hopped on a Honda MotoGP racing motorcycle and blasted around the company’s Twin Ring Motegi racetrack.” Read More >

Yesterday, you had your private tour of the Tokyo Motor Show, and you could not find a more competent and entertaining  tour guide  than Nissan’s head designer Francois Bancon. (Officially, „Deputy Divisional GM for Product Strategy.”) The former Renault man has seen the world. He was a Frenchman of the first hour at Nissan.

If you want to see the Japanese market through European eyes, then please tag along for part deux of the tour, where Bancon talks about Suzuki, Honda, and Daimler.  Listen closely to what Bancon says about Daimler.  Renault/Nissan and Daimler have an alliance, and Bancon knows where it is heading

Executive summary for the video-impaired: Read More >

Checking out the competition has a great tradition at auto shows. Executives usually try to avoid doing it in front of rolling cameras. They don’t want to end up like Volkswagen’s Winterkorn, who immortalized himself in his “Da scheppert nix” candid camera video, while admiring the non-rattling steering column of the latest Hyundai.

Now imagine the dropped jaws at Nissan when the crew at Nissan’ Global Media Center floated the crazy idea to have their own walk around of the Tokyo Motor Show, and to – gasp – say good things about the competition? Read More >