If you think Toyota has problems, you sure can’t see them on their monthly report.  Toyota just released sales and production numbers for July,  and they look beauteous: Read More >

Mad cars are what make this industry fun. The second generation Renault Megane had a polarising effect; people either hated it (me) or loved it (the others). And people did love it. Very much. Then there was the Fiat 600 Abarth, where they tweaked the engine (which was in the boot) so much, it could only stay cool with the boot lid open. When they found out the car could go faster with the boot lid open, Fiat sold the car with the boot lid permanently open! Then we come to Nissan. While quite not in the same league as the Abarth, Nissan has had some pretty wild cars. The Cube and the Juke certainly stay seared in one’s mind. And it looks like they’ll be doing it again. Read More >

Did we say that the Russian market is on the rebound with a vengeance? Nissan agrees. Nissan will raise its Russian auto sales target for fiscal 2010 to 100,000 units, up 120 percent from last fiscal year, COO Toshiyuki Shiga told The Nikkei [sub] today. Nissan’s SUVs are selling so briskly that Nissan has trouble keeping up with the demand. Read More >

Toyota launched their hybrid Prius in late 1997. 13 years later, Toyota has sold a total of about 2.6m hybrids, says The Nikkei [sub]. That mostly because it is the top selling car in Japan.  And also “thanks to government subsidies that favor hybrids over other fuel-efficient cars,” as Automotive News [sub] remarks. Toyota doesn’t want to rest on its laurels. Read More >

Psssst! Want to buy Japanese car makers below book value? Now is the time. Spooked by the strong Japanese Yen, stocks of export-heavy Japanese automakers such as Toyota and Suzuki can be had for less than the assets on the books. Read More >

If you are a carmaker, you need to have a hybrid and maybe even a plugin in the program, or at least on the schedule – whether your heart is in it or not. Even avowed petrol (and diesel) heads such as BMW and Volkswagen are dabbling with electrified powertrains – officially. Where are the last holdouts? In hybrid-country Japan.

“Mazda and Fuji Heavy are pursuing unique growth strategies as they continue to bank on refinements to the international combustion engine, in stark contrast with larger automakers that are rushing to roll out hybrid and electric cars,” reports The Nikkei [sub] to an aghast readership. Read More >

The Japanese auto industry is staring at the calendar like a rabbit at the snake. October 1, the rabbit will be dinner. October 1,  government subsidies for purchases of “environmentally friendly vehicles” (read pretty much any new vehicle that passes Japanese rules) will be no more. According to popular wisdom, come October, the Japanese new car market that had enjoyed double digits growth rates, will go poof and implode.

So what to do in a country where with the exception of flu masks, the Top 10 list of popular products ”was dominated by low-priced retail merchandise and eco-friendly products as consumers pinched pennies and took advantage of government stimulus subsidies” as Reuters put it? Simple: Local subsidies. Read More >

Do you remember when Saturn made a last ditch attempt to bring customers back to their showrooms? It asked us to “Rethink” Saturn. Whatever our perception was of them, we almost certainly had it wrong and we had to check them out once more. Ford did a similar thing with “Have you driven a Ford lately?” It’s quite a clever strategy, convince the customer that they had it wrong about your product and invite them to try them again. Well, Toyota seems to trying a similar tactic in order to woo customers back and polish up their corporate image. Now at this point you’re expecting me to unveil some hokey advert which asks us “Try Toyota” (if Toyota is reading this, give me a call and we can work out a licensing fee for my ad slogan). Wrong. It’s not their products. They are fine.

Toyota asks us to rethink the meaning of recall. Read More >

Remember the huge parking lots full of unsold cars? That picture was on everybody’s mind as they analyzed new Japanese inventory reports of cars and electronics. According to The Nikkei [sub], the stuff is piling up again, fueling angst about a double dip recession. Read More >

The Nikkei [sub] reminds Toyota fanpersons and Toyota haters alike that Toyota “still faces uncertain times despite the preliminary findings of a U.S. Transportation Department investigation that indicate driver error may have been a contributing factor.” You mean, that wasn’t the fat lady? You mean, we have to wait for someone more obese? Read More >

Now that at least partial civility has returned, with Congress having been officially notified that no ghosts were found in any Toyota machines, and that “the evidence points to a preponderance of cases where people who claimed unintended acceleration were pressing the wrong pedal,” it’s time to ratchet-down the tension on both sides.

In diplo-speak, that’s called “confidence-building measures,” or CBMs for short (not to be mistaken for ICBMs.) Toyota is performing CBMs. In a country that is suspect of  building ICBMs. Read More >

Chinese Automakers are worried that the formerly insane growth rates suddenly has reached levels of relative normalcy, what with total vehicle sales in July up only 14.4 percent.

What to do? Quick! Nissan came up with a novel idea: Read More >

Range anxiety. The performance angst and penis envy of the new millennium. So you want to be nice to the planet. You no longer want to desecrate dead dinosaurs. You want to plug in and tune out.

But you also want visit grandpa and grandma who live 150 miles away, and you don’t want to overstay your welcome with an orange cord dangling out of the window. What to do? It’s so simple, that we wonder why nobody has thought of it: Read More >

Everybody in the Japanese auto biz (and who’s not in the auto biz in Japan, except my friends who, but that’s for another day), everybody in the Japanese auto biz has their eye on the sky. Why? Because the sky is soon to drop. On September 30, government subsidies for purchases of “environmentally friendly vehicles” (read pretty much any new vehicle that passes Japanese rules) will expire. Everybody expects a mad dash in August and September, and in October: Whammo. Down comes the sky. Read More >

Toyota’s capacity utilization at U.S. plants dropped to 60 percent in the second half of 2008 after the economic crisis hit the U.S.  Enough of this.  Utilization is  up to 90 percent already. Next year, Toyota plans to run its N.A. factories at full tilt. More than that: Workers will be doing overtime, work weekend and holiday shifts, says The Nikkei [sub].

Of course, the fact that NUMMI is off-line could also have something to do with it.