Category: Japan

By on June 24, 2010

Hybrids are flying off the lots in Japan, with Toyota’s Prius leading the charts for the 12th month in a row. Before, that spot was taken by another hybrid, the Honda Insight. In the Battle of the Hybrids, Honda introduces a fighter that hits below the belt, at the wallet: Honda will launch a hybrid in Japan that will cost around $17,000 in today’s dollars, “making it the most affordable hybrid in Japan,” The Nikkei [sub] says. The Nikkei sees a hybrid price war erupting in Japan. Read More >

By on June 24, 2010

Further to Ed Niedermeyer’s comments on local content of cars, Toyota announces changes to the most precious content of all: Who’s in the top slots of their presences abroad. In one fell swoop,  Toyota replaced leading positions in the U.S.A. and Europe with local content. Read More >

By on June 22, 2010



While GM has problems trying to get the Volt price point to a point where customers won’t suffer a coronary (even with help from the DC sugar daddies), Nissan has a few problems of their own. Nissan is still reeling from the news that a Nissan Leaf would save you the princely sum of $361. Now, Automotive News [sub] reports another black eye on Nissan’s “Prius Killer”. Automotive News says that Nissan’s “100 miles range” may be slightly off in real world conditions. How far off? Read More >

By on June 22, 2010

It stands to reason that Japanese car makers would rejoice over rising wages in competing China and over an appreciating Chinese currency. Rising wages make production there more expensive, a rising Yuan makes exports more expensive. Both should give the Japanese more breathing room. That reasoning is falling by the wayside. The Nikkei [sub] reports that these developments pose ”serious threats to Toyota’s profitability in China, strategic challenges that other Japanese companies must also deal with.” Just goes to show that you need to be careful what you wish for. And wait who else should worry. Read More >

By on June 22, 2010

42-year-old Toshiaki Hikiji, who says he was fired by Mazda as a temporary worker, allegedly hit 11 Mazda employees with a Mazda Familia at Mazda’s plant in Hiroshima, Japan. Hiroshima Police says he managed to kill one. Read More >

By on June 21, 2010

Japan’s boutique car builder Mitsuoka may be more known for the retro-classic cars depicted above – if Mitsuoka is known at all beyond the realm of Nippon. Now, the folks at Toyama’s most famous car manufacturer can’t help themselves any longer, and must join Japan’s current fad … Read More >

By on June 20, 2010

Toyota was (after Honda) the second Japanese car company that came down with the current Chinese strike bug. Toyota is gladly taking a back seat on this. They solved their problems much quicker than Honda. Toyota said today that their largest plant in China will definitely be open for business on Monday. Read More >

By on June 19, 2010

A strike at two Toyota-affiliated parts makers brought Toyota’s largest assembly plant in China to a halt. No parts, no cars. Toyota’s factory in the port city of Tianjin near Beijing stopped production on Friday. A day later, it is unclear if production would resume on Monday, Reuters says.

The strike at a small plastic maker stops production at Toyota’s most important plant in China. Read More >

By on June 18, 2010

The Honda strikes have been settled – more or less. Now it’s Toyota’s turn. Workers at an auto parts factory in Tianjin, China, run by a Chinese subsidiary of Toyoda Gosei,  42 percent owned by Toyota, went on strike Thursday and had not returned to their jobs today, a Toyoda Gosei spokesman confirmed to the New York Times. The factory makes plastic parts for a FAW-Toyota joint venture assembly plant in Tianjin. It’s not the only strike that affects Toyota. Read More >

By on June 18, 2010

Ron Gettelfinger retired and Bob King took his place as President of the UAW. Mr King has some pretty big shoes to fill, but the name is a good start. After all, Mr Gettelfinger helped persuade President Obama to bail our GM and Chrysler (can’t say I blame him, quid pro quo, and all that). So what can Mr King do to really show the rank and file that he means business? Better working conditions? Input into designing cars? More job security? Nope. His next step is to make sure that Detroit and the transplants are evenly matched, so to speak. Read More >

By on June 17, 2010

Where would market research companies be without their sugar daddies, the car companies? There is no consumer product that is more expensive than a car, and nowhere is the amount of research money spent by unit sale higher than in the car industry. Research for a new car can be as crude as a few pictures and a questionnaire, or it can be something that is appropriately called a “clinic study,” with customers as lab rats. Read More >

By on June 17, 2010

Nice digs! Picture courtesy businessweek.com

Toyota is getting out of the carmageddon-caused  and recall-related funk and is moving forward with worldwide expansion plans. According to The Nikkei [sub], Toyota has resurrected all key projects planned before the financial crisis. Read More >

By on June 16, 2010

Nissan seems to have a golden hand for mini-utes. First, they had to put in a third shift in Europe for their unpronounceable Qashqai crossover. Now, news reaches us from Japan (via The Nikkei [sub]) that orders for their Juke compact SUV that went on sale in japan a few days ago, the monthly sales target of 1,300 units by over 300 percent in the first week alone. Read More >

By on June 15, 2010

Japan appears to be serious about EVs. Evidence: Japan’s increased focus on chargers. The hard part of EVs is not to build them. The tough issue is where to charge them. And how quickly. Whether you live in Manhattan or Tokyo: As a city dweller, you hardly can put a charging station on the street or into the underground parking garage. The average suburbanite in Tokyo already has a hard time just finding a parking space (proof required if you want to buy a car). A charging station? What charging station? So the Japanese are busy building them. No wonder: 67 percent of the Japanese live in cities. (In the U.S.A. it’s even more: 82 percent.)  Who’s leading the charge for chargers? Read More >

By on June 14, 2010

A lawsuit brought in California against Toyota led to the disclosure of allegedly damning documents that could cost Toyota another huge fine if the documents contain what the lawyers say. Unless lawyers (or the media) were asleep at the wheel. According to USA Today, these documents “point to possible delays involving an earlier safety issue, one that could result in loss of steering control.” USA Today says records that are part of the lawsuit show that Toyota was dealing with cracking and breaking steering relay rods in the U.S. for at least 11 years before it recalled 330,000 pickups and SUVs in Japan to replace the rods — and 12 years before its 2005 recall of nearly a million similar trucks in the U.S.

Sounds kind of familiar. I’m not suffering from Alzheimer yet, so let’s go on a fact-finding mission to the TTAC archives … Read More >

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