I’m running out of gratuitous tie-up pictures, so let’s celebrate the good news with a video: The Nikkei [sub] sends us the news that Nissan and Daimler “are in the final stages of negotiations to obtain stakes of less than 5 percent in each other.” This comes on the heels of yesterday’s news that Daimler and Renault will exchange shares. With Nissan joining the couple, the tripartite axis will be perfect. No Italians this time. Read More >
Category: Japan
After long hand-holding and necking, Daimler and Renault finally seem to progress to third base. The Financial Times reports that the French and the Germans “are in the final stages of wide-ranging strategic partnership talks that would involve the German and French car makers taking ‘symbolic’ minority stakes in each other.” Read More >
Honda is perplexed and overwhelmed by the demand for their just launched CR-Z small sports hybrid car, says The Nikkei [sub]. Honda had planned for 1000 a month, which turned out to be a big mistake. After one month, they already have more than 10,000 orders, and a hard time filling them. They’ve sold in one month what they wanted to sell in a year, more or less, and the orders keep pouring in. Read More >
By 2015, no new car made by Mazda will stand around idle. By this year, Mazda plans to install its idling stop function on all of its new automobiles, says today’s Nikkei [sub]. Some domestic and European Mazda already have this feature. In a few years, it will be universal, including North America, where current EPA regulations discourage idle stop. Read More >
Despite having their hands full with recalls, class action suits, Prius hoaxers and gold diggers, Toyota is not falling into deep depression. To the contrary, they think demand in 2010 will be higher than originally planned. And they ramp up their production to meet the demand. Read More >
At long last, police in Harrison, NY, agree with NHTSA findings that “driver error caused the crash of a Toyota Prius in this New York suburb,” says the Wall Street Journal. The converted Harrison police chief would even drive a Prius. Read More >
Joel Ewanick is a name you’re probably not familiar with. I wouldn’t blame you, he works in Marketing, which is a pretty dull affair. However, you may be familiar with his work. He helped bring Hyundai to the mainstream with clever and well executed marketing plans. The Hyundai Assurance Plan (lose your job, return your car) was his idea. Not to mention during 2009, when the car industry was failing, his marketing plans helped Hyundai increase market share and even turn a good profit. Advertising during the Superbowl? His idea. Advertising at the Academy Awards? His idea again. Hyundai’s market share grew from 3 percent to 4.4 percent as of February (according to data from Autodata). To cap it all, he was named Marketer of the Year 2009 (the year of carmageddon) by Advertsing Age. So why am I writing about him? Well, he’s leaving Hyundai. Read More >
Toyota currently has only five Vice Presidents. Soon, they’ll have a sixth. According to The Nikkei [sub], Toyota HQ in Japan will install a new VP “in response to the increased workload in dealing with the recent massive global recalls of its vehicles.”
Apparently, Toyota is planning for the long term.
Japan’s auto industry is slowly putting its toes back into the Iraqi quicksand. Their stalking horse is Sumitomo, which established the first office of a Japanese company in Iraq since the U.S.-led invasion of 2003, The Nikkei [sub] reports. The office is in the business center at Baghdad’s international airport, surrounded by American military facilities. They’ll build the world’s most heavily guarded workshop. Read More >
“Leading San Francisco product liability attorney, Mary Alexander states if you or a loved one has been injured or killed due to stuck accelerator pedals, break issues, or steering problems prompted by a defective Toyota vehicle, you may have a product liability claim that would entitle you to compensation for your injuries and damages.”
Lavish cash on the hood of Japanese cars may help their U.S. sales (or soften the fall in Toyota’s case). The largess also “will put pressure on earnings,” says The Nikkei [sub].
Toyota, Nissan, Honda raised sales incentives in February to an average of 2,221 dollars per vehicle, up 11 percent from January. Read More >
Black box data in New York and Japan shows that crashing Prius drivers had their feet on the wrong pedals and wrongly blamed their cars.
In Harrison, NY, the NHTSA declared that the cause of the Prius incident was driver error. “Computer data from a Toyota Prius that crashed in suburban New York City show that at the time of the accident the throttle was open and the driver was not applying the brakes,” U.S. safety officials said to Associated Press.
NHTSA said information from the car’s computer systems indicates there was no application of the brakes and the throttle was fully open. The NHTSA “did not elaborate,” says AP, but the conclusions are clear: Someone’s foot was on the gas instead on the brakes. Read More >
Toyota is a customer centric company. It now considers a recall that will please the vociferous crowd that thinks something is wrong with Toyota’s engine computer. Reuters reports that Toyota is discussing with NHTSA whether and how they should fix nearly 1.2 million Corolla and Matrix models. They are at risk of unintended stoppage. They might stall out because of flaws in their computer. Read More >
Last week, Harrison Police Capt. Anthony Marraccini said he had no indication of driver error, after a 56 year old house keeper had driven her employer’s Prius into a wall. Wall and car were totaled. Airbags deployed, housekeeper was unharmed. Now, Marracini isn’t so sure anymore.
Yesterday, six Toyota technicians and two NHTSA inspectors descended on Harrison, NY, to inspect the Prius, which had been kept in a Harrison police impound. According to CNN, “two independent inspectors from a forensic technology company, hired by the Police Department, also were aiding the investigation.” There was no shortage of experts. Presence of congressional aides was not reported.
Toyota successfully downloaded data from the vehicle. After receiving their findings (which have not been made public), Capt. Anthony Marraccini said driver error “was a possibility,” the New York Post reports. Read More >
Volkswagen may be much closer to its goal of surpassing Toyota as the world’s largest automaker. In an exclusive interview with The Nikkei [sub], Akio Toyoda said, Toyota will make its top priority the quality, not the number of the cars it makes.
So far, VW wanted to subjugate Toyota by 2018. But Toyota has decided to go slow. Said Toyoda-san: Read More >











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