Category: Japan

By on March 3, 2010

When we reported that unintended acceleration in general and Toyota in particular are not a big topic in Europe and Japan, the answer was: “What do they know? They use their excellent public transport system and drive less.” (A myth, by the way. Unless there are mandatory annual odometer readings, nobody knows for sure. But the generally accepted average number of miles driven by year and car is 12,000 in the U.S.A. In Germany, the industry works with a 20,000 km average. Which is 12,427 miles.) The only countries halfway accepted as comparisons were Australia and Canada. Well, their numbers are in. Read More >

By on March 3, 2010

Last December, France’s PSA group and Japan’s Mitsubishi Motors seemed to get really tight (and set off the memorable TTAC series of shibari illustrations.)

Something must have happened during their courtship. The main players met on neutral ground at the Geneva auto show and called off the engagement. Read More >

By on March 2, 2010

Toyota was listening closely to the “revolving doors” talk at last week’s hearings.

In today’s Senate committee hearing, Toyota will announce that former U.S. Transportation Secretary Rodney Slater has come on board to lead Toyota’s new quality panel of independent experts, reports The Nikkei [sub] this morning.

Slater was Bill Clinton’s LaHood. He since joined the lobbying firm  Patton Boggs and became a partner in James Lee Witt Associates, a risk management firm headed by former FEMA head James Lee Witt.

By on March 1, 2010

„Itai!“ Or rather, „tong!“ Ouch, that hurts: Toyota boss Akio Toyoda bowed deeply to 300 reporters assembled in Beijing, and to 1.3b Chinese who could watch the drama live on national TV. Four times in one hour, Toyota’s chief  “apologized to customers in China for the company’s quality problems and emphasized the significance of the nation’s fast-growing market to his company,” as Shanghai Daily has it. There must be nothing more painful for an upstanding Japanese captain of industry than to bow deeply in front of the Chinese. But as they say in China: „bú tòng bù qiáng.” No pain, no gain.  Even more astonishing: Read More >

By on March 1, 2010

Japanese sales of new cars and trucks continue their solid comeback in February. Japan has filed away carmageddon. Japan is utterly unimpressed by the Toyota troubles. Japan has not been spared Toyota recalls. The hearings and public apologies have received wide coverage in Japan. And what is the Japanese reaction? A plus 47.9 percent vote of confidence. With the currently very tight Japanese wallets. There is a long waiting list for the Prius, Toyota’s best selling car. [Editor’s note: Japan is currently in the throes of its own Cash-for-Clunker prgram]

Also interesting: Sales of minivehicles, formerly feted as the future, are barely holding their own, whereas sales of “real” cars continue their double digit climb. Let’s look at the numbers: Read More >

By on February 28, 2010

Let’s make something very clear: This is not a post about Toyota. We are not advocating or accusing any brand. This is a post about a phenomenon called sudden unintended acceleration. An American phenomenon, as it seems at first glance. To get to the bottom of it, we need your help.

MarkKyle64 asked an interesting question during the discussion of TTAC’s NHTSA Data Dive: 95 Cars Ranked In Rate Of Unintended Acceleration Complaints:

”Can TTAC find out, for example, if German drivers report lower levels of UA than American drivers?”

I tried to. In an admittedly unscientific way. I had no other choice. Read More >

By on February 28, 2010

A quiet Sunday. Time to fire up Google and put in “Toyota AND [cause OR reason].” We come up with ample explanations why Toyota is not called Toyoda.  Or why Peiping turned into Peking, and then into Beijing. What about the causes of sudden acceleration? Let’s see what we find. (If you have other things to do on a  Sunday: We find a lot of questions and no answers.) Read More >

By on February 27, 2010

Toyota may record “a double-digit drop in the automaker’s U.S. sales for February,” says The Nikkei [sub] today. The Nikkei bolsters the assessment with interviews at dealerships in the U.S.A., but knowing the Nikkei, a sales droid in northern California is not their only source.

The Nikkei notes that “Toyota was the only major automaker to suffer a double-digit sales decline in the U.S. last month. Its sales were down 15.8 percent from a year earlier, compared with the 24.4 percent and 14.6 percent growth enjoyed by Ford Motor Co. and General Motors Co..”

A continuation of this trend would be extremely dangerous for Toyota. We are comparing with the absolutely worst times of carmageddon, and if you are double digits below carmageddon, you roast in hell. Read More >

By on February 26, 2010

Surprisingly good news out of Japan: Seemingly unimpeded by the Toyota-bashing, production of cars, trucks and buses in Japan increased 30.7 percent on year in January. Output is up for the third consecutive month, the Japan Automobile Manufacturers Association said today via The Nikkei [sub]. Vehicle output rose to 753,773 vehicles in January from 576,539 vehicles in the same month a year earlier.

Even better fared Japan’s exports of cars, trucks and buses: Exports shot up 45.6 percent from a year earlier in January, the first rise in 16 months, says The Nikkei [sub] in a separate report. “Shipments to key markets such as Asia, Europe and” – gasp – “North America increased in line with recovering auto demand.” To this embedded observer, it seems as if the jobs created by this brouhaha are in Japan.

Let’s see what the next month brings, especially in the U.S. Awfully little, predicts Reuters. Read More >

By on February 26, 2010

No politician worthy of your vote will pass up on the chance of publicly bashing the heads of foreign corporate types with deep pockets. And so, the Senate will convene its Committee on Commerce, Science and Transportation next Tuesday. They will repeat this week’s grilling until perfectly good Kobe steak is well done and reduced to dog food.

Tuesday’s cast will consist of familiar faces: Ray LaHood will again “go into the weeds” and hold Toyota’s “feet to the fire” until all cars – well, at least those of Toyota, will be “100 percent safe.”

Smooth Yoshimi Inaba, Prez. of Toyota Motor North America will bring his baritone to bear. The congress casting crew was obviously dissatisfied with Akio Toyoda playing the role of the duplicitous villain. He will not be called and can (phew…) go home to Toyota City. Read More >

By on February 26, 2010

The Toyota witch hunt inquiry is beginning to show its surely unintended effects – on American jobs, businesses, and lest we forget, tax revenue.

Toyota has notified its major parts suppliers that its North American production for the February-April period is expected to reach roughly 350,000 units, around 20 percent lower than the number originally planned for  in January, The Nikkei [sub] reports this morning in Tokyo. Read More >

By on February 25, 2010

It’s not likely that former Toyota exec Jim Press wishes he had been called down to congress instead of Jim Lentz, but he may just be trying to angle for a return his old company. Press took time out of his busy schedule of job-hunting and worrying about taxes to write an (apparently unsolicited) email to Automotive News [sub]. Judging by the portions that AN [sub] did publish, it should probably have gone straight to Toyota’s CEO… or the shredder.

Toyota doesn’t want me to speak out, but I can’t stand it anymore and somebody has to tell it like it is. Akio Toyoda is not only up for the job, but he is the only person who can save Toyota. He is very capable, and he embodies the virtues and character that built this great company. The root cause of their problems is that the company was hijacked, some years ago, by anti-family, financially oriented pirates. They didn’t have the character necessary to maintain a customer first focus. Akio does.

Read More >

By on February 25, 2010

Japanese reaction to the kabuki dance is muted.  From the Asahi Shimbun to the Mainichi Shimbun, all papers refrain from any criticism of either side. Except for the occasional “Japan-bashing” comments by readers, officially everybody is carefully sidestepping that trap. Just as Toyoda did during yesterday’s grilling on the hill, when he said that Toyota is being treated fairly in the U.S., contrary to what his wrenching gut said.

Japan’s transport minister Seiji Maehara was likewise diplomatic. He said Thursday he is satisfied with the testimony, reports the The Nikkei [sub]:  “As a Japanese and U.S. company, I hope Toyota will ensure accountability and will make efforts to regain the trust of customers.” Read More >

By on February 24, 2010

Reuters reports that the Detroit offices of Denso, a major Japanese automotive supplier, has been raided by the FBI as part of an on-going investigation into alleged anti-trust violations. Denso spokeswoman Bridgette Gollinger said the investigation was “absolutely not” related to ongoing recalls by Toyota. Denso supplies accelerator pedals (see above) and other components to the automaker. “We are cooperating with the investigation,” Gollinger said. The FBI raid was first reported by The Wall Street Journal, which said that federal investigators had also searched the Detroit area offices of two other Toyota suppliers, Yazaki and Tokai Rika. Curious coincidence of timing as this happens while Akio Toyoda testifies on Capitol Hill.

By on February 24, 2010

Growing recalls, loss of customers’ confidence, questions about their management, falling stock price and congressional hearings. 2010 hasn’t been kind to Toyota, so any good news now would be welcome. Consumer Reports is here to help. Yes, Consumer Reports. Read More >

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