Long time depressed car production in Japan continues to show robust signs of life, mostly caused by equally surprising domestic demand and a pick-up in exports. And there is another explanation … Read More >

Akio Toyoda is spending the weekend in Japan, being prepped for his appearance in front of the modern day version of the tribunal of the Spanish Inquisition, better known as a Congressional Hearing.

According to Reuters, and as suggested by TTAC,  Toyoda “is likely to undergo intense preparation. Toyota may hire lawyers to drill him with mock questions, one consultant said. A company source said it had not yet been decided whether Toyoda would speak in Japanese or English, but the company has already contacted some translation companies.”

The weekend drill was interrupted by the news that State Farm had informed the NHTSA as early as February 27, 2004, that the insurance company had five claims of unwanted acceleration in the 2002 Lexus ES 300 during the previous 12 months. Reuters broke the story, writing “the insurer said earlier this month it had contacted the National Highway Traffic Safety Administration in late 2007. However, prompted by the public interest in Toyota, the insurer reviewed its records again and has now found that it contacted safety regulators initially in 2004.” All hell broke loose … Read More >

Akio Toyoda is getting a crash course in cross-cultural studies, while he is preparing for his appearance on The Hill this coming Wednesday. Toyota already uncovered the time-tested Washington axiom: “We will fight it tooth and nail, but if we can’t stop it, we might as well dress for it.”

Saturday morning’s Nikkei [sub] greets its readers with the message that “Akio Toyoda’s appearance before Congress on Wednesday could be a chance for the embattled automaker to win back consumer trust in the U.S.”

Hedging a risky bet, the Nikkei adds: “But a poor performance could further undermine its reputation.” To avoid the latter, Toyoda is preparing to counter a three-pronged attack. Read More >

This was a rough night and day for Akio Toyoda, chief of the fishtailing Toyota. At around midnight, Tokyo time, the news reached Toyoda-sama that the Honorable Edolphus Towns (D., N.Y.), chairman of the House Oversight and Government Reform Committee, had formally invited him for a visit on the hill.

This had followed a Japanese version of the “he loves me – he loves me  not – he loves me.” It was made even more interesting by the botanical truism that the cherry blossom only has five petals to pick. Here, the chronicle of the deflowering … Read More >

At the Wednesday press conference in Tokyo, Toyota slipped in the remark that they “will more actively use on-board event data recorders, which can, in the event of a malfunction, provide information necessary for conducting such activities as technological investigations and repairs.”

This remark was widely overlooked. It should not have been.

Five days before, the Wall Street Journal had written:

“The safety problems that have engulfed Toyota Motor Corp. are focusing renewed attention on one of the most controversial components in an automobile: the black box. The box, officially called an “event data recorder,” is a small, square, virtually indestructible container akin to those found on commercial airplanes. Tucked inside the dash or under the front seats of most newer vehicles, it records vehicle and engine speeds as well as brake, accelerator and throttle positions and other data that can help determine the causes of accidents.”

If there would have been such a black box in the Toyotas that had crashed, it would have been easy to read out whether the foot was on the gas or on the brake. Guess what: Toyota has this box. It had been in many of the crashed vehicles, says the Wall Street Journal: Read More >

Yesterday, we wrote about how Dieter Zetsche needs to start earning his retirement. He took the suggestion to heart. Automobilemag.com has it that the long rumoured liaison between Daimler and Renault will finally bear fruits. Daimler and Renault will have baby twins! Read More >

Toyota is getting in big kuso (doo-doo) back home.

Up until now, the company could do no wrong. Largest company in Japan. Largest employer. Provided income to countless publishing houses that printed books about the Toyota Way.

Now, Toyota is being blamed for Japan’s falling reputation abroad, political difficulties, and just about everything including the bad weather (it snowed this morning in Tokyo,) and the falling GDP. Read More >

When the Toyota recall debacle kicked off, there were two types of reactions from their competitors. There were the ones who went after Toyota customers like a Catholic priest after a choir boy. And then, there was the “we are taking the high road” brood. Franco-Japanese Nissan were a part of the “we are way above this” bunch. They confirmed that they wouldn’t be introducing programs to woo Toyota customers. Who would want a Nipponese cannibalisation in the far abroad?

Somebody must have missed the memo. Read More >

Everybody promised this would not be a repeat of the Japan bashing of the 80s. But when the DetN starts outing lawmakers and administrators in DC for driving Toyotas, then it’s open season. Let them dawgs out …

“The vaunted Toyota Prius is everywhere in Washington,” reports the breathless Detroit News after exhaustive traffic analysis. Read More >

Public and politicians in Japan are not enthused about Toyota’s latest utterings, especially at yesterday’s news conference. “At home, fiercely loyal Japanese drivers are wondering how a firm with a deserved reputation for quality and reliability could allow substandard vehicles to slip through its vaunted quality-control apparatus,” reports the Christian Science Monitor from Toyko. The natives are getting restless … Read More >

Do you think being the scion of a global brand is easy? Well think again, it’s hard work. No-one knows this more than Bill Ford, the great-grandson of Henry Ford. So, when Akio Toyoda got thrown into a quality nightmare, Bill Ford empathised with the fellow (and currently not so great) grandson of Kiichiro Toyoda, the one who had founded Toyota. Bill feels for Akio, in the family way. Read More >

5pm in Tokyo. Toyota has a news conference. Somehow, they forgot to invite me. And I’m right here, in Tokyo. From our Ota-ku apartment, the fallout from the conference as it is reported in  Japanese and international media. Call it vicarious live blogging. Read More >

“Toyota is considering halting production at its factory at Burnaston, near Derby, because of collapsing sales amid the car company’s recall crisis,” London’s Times reports.

This comes on the heels of reported plans to shut two down two plants in the United States for a total of 14 days. According to the Times, Toyota is “reviewing production at its European factories.”

Toyotas recall led to “a collapse in sales for the world’s largest carmaker,” as the Times put it. Read More >

The MSM is abuzz with a rash of fresh (well, not really) deaths-by-Toyota. According to an Associated Press report (this one via Twincities.com,) “complaints of deaths connected to sudden acceleration in Toyota vehicles have surged in recent weeks, with the alleged death toll reaching 34 since 2000.” In the past three weeks alone, people told the NHTSA about nine crashes involving 13 alleged deaths between 2005 and 2010 due to accelerator problems. Without the heightened awareness, those people would have passed away unnoticed. Other fatalities loom: Read More >

Here’s something positive you may get out of the Toyota recall debacle: Cash on the hood and a Hyundai-like warranty. Reuters says that Toyota is discussing a range of options with its U.S. dealers to support sales.

Toyota already gives a $1,000 “loyalty bonus” to match monies offered by GM, Ford, Chrysler and Hyundai to Toyota customers who want to abandon their brand. Toyota is now thinking to pay a total of $2000 to returning Toyota customers, an anonymous source told Reuters. If this turns into a bidding war … Read More >