Category: Korea

By on March 27, 2018

2015 Hyundai Santa Cruz Crossover Truck Concept - Image: Hyundai

The United States and South Korea reached a free trade agreement on Monday that spared the Asian country from punitive steel tariffs, assuming Seoul keeps an eye on just how much steel it sends to American buyers.

A quota on Korean steel exports means the country can only sell 70 percent of its recent average (2015-2017) to the U.S., though it is hardly Korea’s largest export market. The deal, reached “in principle” ahead of both countries’ meetings with North Korean leader Kim Jung UN, will also see South Korea raise the limit for U.S.-made vehicles that needn’t conform to local safety standards from 25,000 to 50,000.

It’s good news for the Trump administration, but not everyone’s thrilled. Hyundai’s union is hopping mad that a steep tariff on Korean-built pickups — which was set to expire in 2021 under the previous agreement — was just renewed for another 20 years.  Read More >

By on March 27, 2018

South Korea’s powerful labor unions have the ability to make vehicle assembly a non-starter, and the country’s workers have been known to strike like it’s going out of style. Just ask Hyundai about that.

As it seeks to bring its operations in the country back from the brink, General Motors would prefer to see its workers’ union bend to its will, agree to the concessions demanded of it, and generally get out of the way. This isn’t happening, so GM’s now playing hardball.

Agree to our cost-cutting plan, the automaker says, or GM Korea declares bankruptcy. Read More >

By on March 5, 2018

Union officials have stated that roughly 2,500 workers from General Motors’ South Korean unit have applied for a redundancy package offered as part of the automaker’s comprehensive restructuring of the region. The number represents around 15 percent of total GM staff in the area and should make negotiations with one of the most inflexible workers’ unions on the planet that much easier.

Still, what General Motors plans to do with its remaining South Korean factories is unknown, but it has already announced one closure. This has left many wondering if the automaker will abandon production in the country entirely. Fortunately, the Korean workforce has not responded with violence. In fact, many appear to see the writing on the wall, opting to take a buyout rather than cause a fuss during the restructuring.  Read More >

By on February 21, 2018

Image: Wikimedia Commons

Amid frantic restructuring designed to keep General Motors’ money-losing Korean operations afloat, the automaker has proposed a $2.8 billion investment, a new report claims.

According to Reuters, a South Korean government official said GM would invest the funds over the span of 10 years, though not all of that money would come from the automaker’s coffers. Read More >

By on February 20, 2018

2017 Chevrolet Sonic

 

The home of America’s smallest General Motors vehicles is bleeding sales and cash, forcing the automaker into harsh measures in an attempt to save its South Korean operation. Many fear last week’s plant closure announcement is just the beginning of an eventual exodus from the Korean market. There’s three remaining assembly plants, each sitting on shaky financial ground.

Today brings encouraging news, however. Two reports paint a picture of GM in triage mode, doing everything in its power to stem the bleeding — of both money and customers. Read More >

By on February 19, 2018

General-Motors-Gunsan-South-Korea-Plant-Chevrolet-Cruze-Production-01-720x513

South Korean President Moon Jae-in says General Motors’ decision to shut down its Gunsan plant will negatively impact the region. He’s hoping his administration can work some impressive mojo to boost economic activity in the area, but admitted that GM’s quick exodus could make that tricky. There are also concerns that the automaker may soon decide to close down its remaining three plants within the country, leaving 16,000 South Koreans without employment.

“Especially, the decline in employment [at GM] and subcontractors will be difficult to bear for Gunsan City and North Jeolla province,” Moon said in a statement released by his office.

However, things haven’t been going well for GM in the region. The company said it shuttered the plant after it became increasingly underutilized — running at about 20 percent of its total capacity over the last three years. Meanwhile, GM President Dan Ammann claims Korean labor costs have increased by over than 50 percent since 2010. Worker productivity is also abysmal. It takes roughly three hours longer to build a single car in GM’s Korean facilities than it does in the U.S., and Korean strikes are becoming commonplace. Read More >

By on February 13, 2018

General Motors has announced plans to close one of its four South Korean assembly plants in an effort to stem a tsunami of red ink.

As it attempts to stabilize (or cut) unprofitable overseas operations — an effort that led to the sale of its European Opel and Vauxhall brands last year — GM will close its Gunsan, South Korea plant by the end of May. That facility, which employs 2,000 workers, builds the Chevrolet Cruze sedan and Orlando MPV, a boxy, three-row vehicle that almost made it to American soil. Read More >

By on October 31, 2017

2018 Hyundai Sonata Sport - Image: Hyundai

When it comes to the positively frosty relationship between China and South Korea, this is the part of the movie where the two countries bump into each other at the bookstore and realize they should work out their troubles instead of giving each other the silent treatment. You know, for the kids.

For South Korea, China’s decision to warm up the relationship — which soured after the jittery country placed U.S.-supplied defensive missiles on its soil — is the best news its auto manufacturing sector has heard in ages. Perhaps soon it won’t be frowned upon to own a Hyundai or Kia in Beijing. Read More >

By on October 27, 2017

Ssangyong SIV-2, Image: Ssangyong Motor

Hyundai and Kia did it, so why not Ssangyong? The India-owned Korean automaker has been itching to expand its horizons for years, but tentative plans to invade the Chinese car market have fallen victim to bad timing and geopolitics. Now, the company’s board is weighing a U.S. entry.

It’s not the first time Ssangyong Motor, owned by Mahindra & Mahindra, has eyed the United States for a big volume boost. Early last year, the automaker and its parent company temporarily shelved a proposed 2019 U.S. expansion plan, with Ssangyong’s CEO warning it could “make or break” the company.

Well, the idea’s back. With Ssangyong eager to land on American shores by 2020, a new report says the company has already made its decision. Read More >

By on October 4, 2017

South Korea Chevy Malibu 2015

Officials from the United States and South Korea held a special session in Washington on Wednesday as part of U.S. Trade Representative Robert Lighthizer’s request to consider amending the two countries’ trade agreement. The joint talks serve to reassess the countries’ five-year pact, with the Trump administration aiming to diminish America’s growing trade deficit with South Korea.

One of the largest issues concerns the automotive industry. Korean rules stipulate a cap on the number of vehicles U.S. automakers can bring into the country each year that adhere to the country of origin’s safety standards. Presently, that quota sits at 25,000 vehicles per manufacturer. However, no U.S. company has ever made full use of the quota. General Motors, which is the most popular U.S. brand in South Korea, only sold 13,150 domestically built units in 2016.  Read More >

By on September 5, 2017

hyundai-sonata-eco-grille

Hyundai Motor Co. is squabbling with its Chinese partner, BAIC Motor, over efforts to reduce supplier costs. The automaker has already faced a myriad of problems with its Korean workforce and witnessed reduced volume in both China and North America this year.

However, its newest problem in the Far East isn’t simply a matter of tweaking its lineup. The issue also has political undertones as the North Korean missile crisis has pitted Beijing and Seoul at odds with each other. Read More >

By on August 31, 2017

kia logo emblem

Seoul Central District Court ruled against Kia Motors on Thursday, ordering the automaker to pay around 420 billion won, or $374 million, in unpaid wages. Kia employees first filed an initial lawsuit in 2011, claiming a 659 billion won wage disparity, following it up with an additional suit in 2014.

However, the automaker claims the final cost will be closer to 1 trillion won, or about $890 million, and could result in a third-quarter operating loss. Interestingly, this is roughly the same amount workers demanded over their six-year legal dispute (after interest).

“The current operational situation is such that the ruling amount is [difficult] to bear,” Kia said in a statement. Read More >

By on June 2, 2017

Hyundai-Kia Automotive Group - Tucson and Forte, Images: Hyundai & KiaMay 2017 was not a particularly healthy sales month for either of South Korea’s two major automakers in the United States. Including Hyundai’s Genesis spinoff brand, the Hyundai-Kia Automotive Group declined 12 percent, year-over-year — a loss of more than 15,000 sales for the trio of Korean brands compared with May 2016.

Korea’s U.S. auto market share thus fell to 7.8 percent in May 2017, a drop of a full percentage point. In a market that’s seen sales fall 2 percent overall through the first five months of 2017, total Hyundai-Kia Automotive Group sales are down 7 percent following record annual volume in 2016.

Hyundai and Kia both underperformed the market in May, just as they’re both underperforming the market through the first five months of 2017. But by an altogether different standard, one member of the group will be pleased with May’s U.S. sales results.

In May 2017, for the first time in the brands’ U.S. sales history, Kia sold more new vehicles than Hyundai. Kia outsold Hyundai. Yes, it was the first time. But it surely won’t be the last. Read More >

By on May 22, 2017

hyundai-kona-teaser

Hyundai, which found itself lagging behind its rivals in the lucrative crossover and SUV market and figured it should do something about it, is having trouble getting its desperately needed subcompact crossover into production.

The 2018 Kona, which we’ve so far seen only a portion of, is part of a better-late-than-never product push by the Korean automaker. A new small crossover was needed to to mine a growing segment and boost Hyundai’s flagging U.S. sales, but the reality of building cars in Korea has thrown up a roadblock. Read More >

By on May 16, 2017

2016 Hyundai Sonata, Image: Hyundai Motor America

He lost his job for it, but Kim Gwang-ho, a 25-year Hyundai veteran at the automaker’s Seoul, South Korea facility, knew he needed to speak out.

The engineer blew the whistle on his employer, reporting the automaker to both South Korean and American officials after uncovering evidence Hyundai was covering up a defect in several of its models. Kim even published internal documents to back up his claim.

Kim, 55, was fired from his job, but authorities took note. As a result, a further 240,000 vehicles — totaling 12 models — have been added to a recall already 1.4 million strong. Read More >

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