Category: Luxury

By on September 11, 2011

Even as GM may or may not be pursuing an alliance of some kind with BMW, it’s putting the final touches on its new Cadillac ATS, which is supposed to compete directly with BMW’s 3 Series. But according to the only report on the possibility of a GM-BMW tie-up,

BMW’s Chief Executive Norbert Reithofer has previously said that BMW would be interested in selling engines to other companies so long as such a move wouldn’t strengthen a direct competitor’s position or damage BMW’s own image

Will GM’s first “true” Dreier-fighter scare BMW away from an engine deal with The General? Until we get a sense of what exactly GM is pursuing, and how BMW feels about being pursued, it’s impossible to say. But the timing of all this certainly is interesting.

By on September 10, 2011

There was a time when Bavaria (that’s the south-east of Germany for the geographically challenged) wasn’t known for much more than beer, cows, and King Ludwig’s castle. Now it’s the breeding ground for luxury cars (locally known as the “Premium-Segment”). And the cars breed with wild abandon. Both Audi and BMW report record sales for August. Read More >

By on September 8, 2011

I was listening to a local radio station and as will happen in a regular Detroit newscast, they mentioned something newsworthy going on in the domestic auto industry. In this case they said that Ford would be spending $1 billion on 7 new products to revamp the Lincoln brand. Well that wasn’t really news so I wondered what really was going on and it turns out that the radio station’s news team grabbed a headline from an Alisa Priddle article at the Detroit News. Though the headline was nothing new, Priddle has interviewed Ford designers and product managers and has managed to give us a better idea of what the Lincoln brand will mean once Lincoln’s new team of 120 or so engineers, designers and marketing experts gets done reinventing the marque.

Read More >

By on September 4, 2011

You might think that now that Mercedes is coming out with a four-door-coupe-wagon, the four-door-coupe craze of the last several years might be ready to disappear in a puff of internal contradiction… but you’d be wrong. So focused was it on the four-door-SUV-coupe and the bloated-sedan-hatch-cum-GT niche, BMW completely slept through the four-door-sedan niche that Mercedes first attacked in 2004. And as far as the Bavarians are concerned, it’s better to attack a niche late than never. And they’re doing so with a “GranCoupe” that is remarkably similar to the existing 6er coupe… only with two doors. The entire premise behind the four-door-coupe is that it combines the practicality of a sedan with the panache of a coupe. The problem, in this case, seems to be that BMW’s 6er coupe has so little panache, this four-door model blends right into Bee-Emm’s increasingly indistinguishable lineup. Between that and the late attack on a played-out segment, it’s difficult to harbor high hopes for this latest niche-warrior.

By on September 1, 2011

If Ferrari is known for one thing, it’s super-fast, good-looking cars. But if Ferrari is known for two things, that second thing would be its uncanny ability to separate the wealthy from their hard-earned (or not) cash. And apparently the brand is so good at extracting revenue from its super-wealthy clientele that it doesn’t mind a little competition. The Wall Street Journal reports that, when asked by the Italian paper Republica how governments should overcome their budget crises, Ferrari Chairman Luca DeMontezemolo replied

You have to begin by asking it of those who have most, because it is scandalous that it should be asked of the middle class

Class warfare, or just the natural perspective of a guy who regularly charges the super-rich $2,300 for Alcantara trunk liner and $1,800 for a spare wheel? We report, you decide…

By on August 30, 2011

But… shouldn’t it be? Oh, Ford. You come up with something sexy and desirable, and you can’t help but slap a blue oval on it, can you? Ford Design Boss J Mays explains the choice, saying

We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful. Our exciting new design DNA has been developed and refined by an intensive effort by all of our talented global design team. As a team, we wanted to create a more technical design vocabulary to help communicate the smart technology that is now core to the Ford brand. In addition, we worked particularly hard on meeting the high-expectations of a new generation of buyers – a group of consumers who have grown up surrounded by beautiful, premium design work on even the most affordable products.

Which leaves Lincoln… where?

By on August 30, 2011

It’s been 12 years since BMW offered a four-cylinder engine on a US-market offering, but starting this October, US dealers will begin offering new “TwinPower”four-pot versions of the Z4 roadster and 5-series sedan. And, as BMW’s US-market boss Jim O’Donnell explains to Automotive News [sub], there’s no reason to fear the four… anymore.

It wasn’t in line with our image, because it didn’t have the performance of the six cylinder. We were selling ourselves as the ultimate driving machine and really it wasn’t. Now that the engines have developed so far, it’s not an issue at all.

But now BMW is offering four-bangers because they offer an even better driving experience, right? Less weight, better turn-in, that kind of thing… right?
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By on August 27, 2011

This Cadillac ad is the latest in a series of seriously good spots for the CTS-V, which started with this “Competition” ad from last Summer. But then, as I found in a short drive, the CTS-V writes its own ad copy, 556 HP at a time. And this latest spot has one minor truth-related omission: though GM rightly claims that Magneride Magnetorheological suspension was “perfected” in the CTS-V, it actually debuted in the less ad-dollar-worthy 2002 STS. And there’s no mention of the fact that the technology was developed by Delphi, then a technically independent firm, and the technology has since been sold to Beijing West Industries. Of course, these details aren’t exactly worthy of the limited time available in a 60-second spot, but it’s the truth, dammit. “Just sayin…”

By on August 19, 2011

In the interests of timeliness, we’ve been posting press shots of the latest unveils from Pebble Beach as they happen, but our man on the ground, Alex Dykes, is updating us with his own photos and commentary as well. In his latest update: live shots of the Cadillac Ciel, a 1931 ‘llac, the last of the four-cylinder Lotus Exiges, a $52k Rolls-Royce-trimmed MINI, a Spyker and the Landie Evoque. Ladies and Gentlemen, welcome to Pebble Beach.
Read More >

By on August 19, 2011

With the environment taking an ever-larger place in automotive advertising, it’s interesting to note that Fisker’s latest brochure puts green in its place: behind sexy. Of course these sultry images [via BusinessInsider] aren’t free from environmental overtones, featuring taglines like “designed to get you hot, not the planet,” but it’s clear that Fisker is more heavily relying on the most traditional tool in the advertising playbook. Why? For one thing, even though Fisker is delivering Karmas, the EPA has not yet certified its efficiency rating… so we don’t even know how environmentally friendly it is yet. For another the Karma’s main rival, Tesla’s forthcoming Model S, is pure electric and therefore more appealing to wealthy environmentalists. Finally, unlike environmental messaging, sex doesn’t remind people that Fisker was the beneficiary of over half a billion dollars in government loans. Plus, sex is still, well, sexy. The more things change, the more they stay the same…

By on August 19, 2011

Phew! Can you say “American Rolls-Royce Drophead?” In sharp contrast to its last concept, the awkward subcompact Urban Luxury Concept, the Ciel is pure old-school Caddy. A huge car with huge presence. Of course, this exact car will never go into production, but it’s good to see more flowing lines, subtle surfaces and classical elements working their way into Caddy’s sharp-edged, stealth fighter design language. After all, the cartoonishly vertical headlamps indicate just how close the pure “Art & Science” approach is coming to an evolutionary dead-end. In any case, with rumors circulating of a “true flagship” going into production around 2015, the Ciel is sure to rile up the Cadillac faithful. [Press release here]

By on August 19, 2011

Well, you’ve already seen the OEM-approved press shots of the Lexus GS and Infiniti JX, but TTAC’s tame Californian, Alex Dykes, is on hand to bring us all the pomp and pagentry of Pebble Beach. Hit the jump for a full gallery and a few of Alex’s on-the-spot thoughts.
Read More >

By on August 18, 2011

Everyone knows what a Hofmeister Kink is… but until today’s debut of the Infiniti JX, nobody had ever heard of a Hofmeister Curve. Well, here it is… what do you think of it? Gimmick or gamechanger?

By on August 18, 2011

In a press release announcing the new 2013 Lexus GS, Lexus group vice president and general manager Mark Templin explains the sports sedan’s mission as follows:

Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package. With the all-new GS, we’re giving them what they asked for, and more.

And if the new GS looked more like the LF-Gh concept, we might agree. But with its toned-down looks failing to move the game past its foregettable forbears (at least in these 2-D images), it seems as though Lexus listen too hard to the customer (for example, creating more space with the same dimensions) and missed an opportunity to create a design that makes a statement that buyers didn’t yet know they couldn’t live without. Tarted-up midsized front-drivers are one thing, but this class of larger, rear-drive sports sedans demands bold yet sophisticated looks… and I’m not convinced this Lexus is “there.”

By on August 18, 2011


Think the Q5 is a bit too small? Do you find the Q7 altogether too large? You’re in luck! Rather than simply continuing to bracket the meat of the German luxury SUV market, Audi is stretching and widening its Q5 chassis in order to directly challenge the “just right” Mercedes ML/BMW X5 segment. The end result is supposed to look more coupe-like (read: more BMW X6-like) than this pieced-together mule, as Auto Motor und Sport calls the Q6 the “sporting connection between Q5 and Q7.” Let’s hope those wild test wheels are an option when Q6s start rolling off production lines sometime in 2014.

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