The seaside city-state of Monaco is no stranger to yachts, but in late 1973 an American barge powered by a smog-strangled V8 appeared on its shores.

Chrysler Corporation was on site to film a TV commercial for the new full-size Dodge Monaco, a conservatively styled model with terrible timing. The model’s name evoked glamour and elegance, and the automaker hoped some of the glitz would rub off on the redesigned ’74 full-sizer.

There was another reason for the location shoot. A very special guest would appear in the ad — Princess Grace of Monaco (formerly American actress Grace Kelly). And the princess would help sell the car, whether she wanted to or not. Read More >

Not since the sixth-generation Honda Civic of 1996-2000 has American Honda made a hatchback available as a conventional part of the Civic lineup.

Yes, there was the British-built Civic hatchback of 2002-2005, but it was an Si-only model with limited appeal and little connection to the broader Civic lineup.

The new 2017 Honda Civic Hatchback that’s now reaching North American shores — it’s built at the same Swindon, England, plant as the aforementioned Civic Si — is another thing altogether. It’s not merely a two-door hatchback entry into the Civic fold, as the Civic hatch so often was in the distant past. Nor is the new Civic Hatchback exclusively meant to be a performance-oriented hot hatch, though it will form the foundation of North America’s first-ever Civic Type R.

No, the new, turbo-only, four-door Civic Hatchback closely mirrors the upper-trim levels of the established tenth-generation Civic lineup. Presumably, then, the new Civic Hatchback, with all of its flexibility and practicality and tailgate possibilities, will steal sales from the regular Honda Civic sedan and coupe?

Honda says no. Read More >

His commercials were a sign of the times — desperate, struggling times that suddenly turned prosperous.

In the 1980s, Ronald DeLuca was the hidden face behind an instantly familiar one — Chrysler Corporation chairman Lee Iacocca, who walked into his company’s own commercials to personally pitch front-wheel-drive K-car platform products to a recession-weary America.

DeLuca, the advertising whiz hired by Iacocca to help turn around Chrysler’s late-1970s death plunge, died last week at 91, according to The New York Times. During his tenure DeLuca and Iacocca cranked out a slew of unusually frank, bold commercials that paid off in a big way. Read More >

Updated with details on all-wheel drive being standard equipment for Alltrack.

Volkswagen of America needs a winner as it reels from the ongoing diesel emissions scandal, and its forthcoming Alltrack — a jacked-up, all-wheel-drive version of the SportWagen — is hopefully just the ticket.

As Volkswagen prepares to launch the new model on American shores, it’s all hands on deck for the German automaker as it sends representatives from its internal training department to every single dealership in the United States.

Read More >

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.

According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. Read More >

BMW has the plug-in sedan you want, no waiting.

That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years. Read More >

It’s hot, it’s the middle of summer, and the beach beckons from afar. But if stripping down around a bunch of muscle-bound surfer hunks causes bouts of anxiety and insecurity, fear not. Ford Motor Company has a solution.

The great thing about 1960s car commercials is the complete disregard for political correctness and subtlety when it comes to stroking a driver’s ego. It’s hard to imagine a world where manufacturers so nakedly sold a lifestyle by pumping out vast quantities of innuendo in a bid to lure buyers into dealerships. Trigger warning!

Hocking a menacing GTO or Charger is easy, but what if you had to sell a low-priced base model in the ’60s? Easy. Stick with the plan. Read More >

Volkswagen of America has a new head honcho in charge of product and marketing, and he’ll have his work cut out for him.

Today, Volkswagen named Dr. Hendrik Muth as the new vice-president of product marketing and strategy for its beleaguered U.S. division. His job? To sell vehicles. Ideally, lots of them. Read More >

The Cadillac ATS has a fever, and the only cure — according to Cadillac — is more value.

Hoping to reverse a sales slide that’s plagued the automaker’s smallest sedan since its debut, Cadillac plans to simplify the model’s configurations and pack each trim level with more goodies, according to a report in Automotive News. Read More >

When Tesla updated the front end styling of its Model S earlier this year, existing owners must have groaned, knowing that their ecologically sensitive status symbol would now look dated.

Well, an aftermarket parts company that specializes solely in Tesla add-ons has a solution. Unplugged Performance is offering an updated front fascia that can be mated to any 2012–2016 Model S, allowing older models to adopt the Model 3-esque looks of the current offering.

It’s literally plastic surgery for your car. Read More >

Horns, middle fingers and withering glares have worked well for generations of motorists, and we don’t see a reason to change.

Well, a startup company is now threatening this tradition, and they’re doing it with one of the world’s biggest scourges — emojis. MotorMood wants to insert smiley and winky face emojis into volatile vehicular traffic situations with their new product, the imaginatively named Carmoji.

Your neighbours, or maybe even a friend or relative, helped MotorMood crowdfund $117,000 for this product, which operates via a sun visor-mounted button. Read More >

There’s been much talk lately about the possibility of Czech automaker Škoda entering the American market, spurred by news of the brand trademarking some model names in the USA.

The idea is that Škoda could complement or even replace Volkswagen on American soil with its larger, cheaper cars. But can it make sense? Can Škoda offer something that VW can’t? Is it better suited to American tastes? And, is it cheap enough? Let’s look at all these question with the eyes of someone who’s familiar both with Škodas and with American cars and consumer tastes.

Read More >

You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.

Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.

Read More >

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model. Read More >

Raise your hands if you’ve seen a Buick Envision, or even heard someone mention it?

The Chinese-built crossover is now on sale in the U.S., but you’d be forgiven for not knowing that. Due to a case of odd timing, the model will see a short (and expensive) 2016 model year before all trim lines go on sale this fall as a 2017 model.

With no advertising to be found, it seems General Motors figured “Nah, we’ll tell them about it later.” Read More >