Category: Marketing

By on April 19, 2016

lINCOLN-cONTINENTAL-pRESIDENTIAL-2

China’s thirst for American executive sedans knows no bounds, so Lincoln is rubbing its palms together and giving the red-hot luxury market exactly what it wants: piles and piles of prestige.

The Continental nameplate is already soaked in presidential history, but for the Chinese market, the company’s flagship model needed something a little more…obvious. These images from China’s Autohome (via Carscoops) reveals Lincoln’s elegant solution — the addition of a “Presidential” badge to the sedan’s rear. Read More >

By on April 13, 2016

CU-ICAR/Toyota uBox concept (Image: Toyota)

It’s a bit like Scooby-Doo meets A Clockwork Orange.

Graduate students at Clemson University’s International Center for Automotive Research (CU-ICAR) spent two years working with Toyota to create the ideal vehicle for the next age demographic to leap into the car-buying fray: Generation Z.

No, we’re not talking about some stodgy Millennial born in 1985, with his cardigans and Dodge Journey. Generation Z refers to the cohort born in the late 1990s (at the earliest) onward, and these are the people automakers are going to start targeting right … about … now.

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By on April 11, 2016

2015 Dodge Dart grey

After announcing earlier this year that it wanted someone else to take care of its problem patients, Fiat Chrysler Automobiles is performing surgery on the slow-selling Dodge Dart lineup.

The Fiat-based compact will be pared down from five offerings to three, outfitted to offer the features customers want at a strategic price, with no engine overlap between models. It also means the end of the “Obama Dart” — the high-mileage Aero edition produced to satisfy the U.S. government’s bailout conditions many years back. More on that later.

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By on April 7, 2016

Chip Perry

When TrueCar president and CEO Chip Perry announced a revamp of the car-shopping site, he failed to mention one big change: layoffs.

According to a source and confirmed by TrueCar, an undisclosed number of the company’s employees — mostly located at its headquarters in Santa Monica — received layoff notices yesterday.

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By on March 30, 2016

Honda HT3 Driving Shoe (Image: Honda North America)

Where do I start?

So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic.

At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital media company Thrillist and menswear company JackThreads.

Yes, it’s called the HT3 Driving Shoe, and it premiered alongside the car that inspired it at a Thrillist-hosted Los Angeles shindig. We can’t confirm rumors that rioting broke out due to shoe anticipation.

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By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

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By on March 29, 2016

2015 Volkswagen e-Golf

If you didn’t think an electric car could stall, Volkswagen has a Golf-sized dose of reality for you.

That, Jeep’s Compass/Patriot successor wants to woo south of the Equator, General Motors gets some good legal news, there’s money in them there charging stations, and Volvo gets a PR boost … after the break!

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By on March 18, 2016

2017 Chevrolet Sonic

Its bigger brother is getting a whole new body, but the Chevrolet Sonic isn’t going into 2017 without some changes of its own.

The subcompact hatchback and sedan will get its first facelift since debuting alongside its compact sibling for the 2011 model year, swapping its aggressive grille and headlamps for a toned-down, corporate face reminiscent of the upcoming Bolt. Read More >

By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. Read More >

By on March 16, 2016

Scion tC Release Series 10.0

If you’ve been holding out on buying a Scion tC until the right special edition came along, this is your last opportunity.

Scion’s parent, Toyota, took the youth-oriented brand behind the woodshed last month, making the upcoming Release Series 10.0 version of the tC coupe an aerodynamic swan song. Read More >

By on March 15, 2016

2016 Toyota Prius

Toyota is hoping to break the internet with an alluring butt shot of an upcoming Prius variant.

That, a new guy will turn around Lada (again), Buick says you’ll never drive an Avista, the second GM ignition trial begins, and Google’s got its eye out for buses … after the break!

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By on March 14, 2016

2016 Dodges in Go Mango

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan. Read More >

By on March 10, 2016

2016 Fiat 500L

Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents.

On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent to, Automotive News reports.

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By on February 29, 2016

2016 Honda Civic Sedan, Image: © 2015 Mark Stevenson/The Truth About Cars

The CEO of Honda is pulling the car over and giving a stern lecture to the kids in the backseat.

That, a Scion gets a corporate makeover, Google goes in for autonomous feng shui, Fiat Chrysler Automobiles is drowning in modules and a famous British racetrack could get even Britisherafter the break!

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By on February 17, 2016

Kia Niro Band

Capitalizing on the buzz surrounding its Super Bowl ad, “Walken Closet” with Christopher Walken, Kia showed hybrid and plug-in hybrid versions of the Optima to assembled members of the media.

Some automakers hire live musicians to perform during auto show press conferences, including some pretty big names. To burnish its credentials as a youth-oriented brand, Kia had a decent rock band made of teenage students studying at the School of Rock.

(Maybe it says something about today’s music, but the oldest kid in the band was 18 and every song the band played was a hit before he was born. T-Rex’s “Bang A Gong” was probably released before some of their grandparents had met. I think the most recent song was Lenny Kravitz’s “Are You Gonna Go My Way?”, which came out in 1993.)

A few minutes later, I realized that marketers for the Korean automaker missed a great opportunity to further hype its midsize sedan.
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