You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

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Taking a page from the old Saturn playbook, Lexus will test no-haggle pricing at a dozen dealerships this year, according to the Detroit Free Press.

The pricing strategy will apply to new and used cars, and service and maintenance at the dealers.

According to Lexus general manager Jeff Bracken, no-haggle pricing could be initially difficult.

“The dealer has to be willing to let the customer walk away or word gets out and the model falls apart,” Bracken told the Detroit Free Press.

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Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of #millenials Snapchatting their road trips in Scion iMs.

According to The Detroit Bureau, Scion wants to offer their wares online in more markets in an effort to appeal to younger consumers who don’t want to take test drives, I guess.

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A lawsuit brought forward by a group of 100 auto dealerships are alleging car-buying service TrueCar of “deceptive business practices”, reports Automotive News.

The lawsuit claims TrueCar’s advertising, which proclaims transparency in vehicle transaction prices for customers, does not disclose the $299 and $399 dollar fees that are paid by dealers for new and used car sales brokered by TrueCar.

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If you are looking for a new midsize car to add to your driveway and the Buick Regal is on your shortlist, you might want to wait a few months.

According to a dealer communique sent out by Buick head Duncan Aldred, the Regal will receive a massive price cut for 2016. Even the top-trim Regal GS will have its price slashed to make it more competitive as an older offering in a crowded segment.

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Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

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Tesla Motors CEO Elon Musk told press Wednesday that people who refer 10 people to buy the company’s new Model X would get one for free, Mashable is reporting (via Car and Driver).

The caveats: You need to be the first in your region to refer 10 people (we have no idea on what “regions” mean, we asked) and you’d need to do it by Oct. 31.

Despite how you feel about Tesla, the company is proving that an automaker can be run like a tech startup and not a car company.

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Nissan scolded one of its dealers Tuesday for releasing an ad showing the battering of a piñata resembling Republican presidential candidate Donald Trump, Automotive News is reporting.

The ad depicts salesmen repeatedly hitting a Trump-looking piñata and declaring, “At Van Nuys Nissan, Latinos rule.” The ad was made after Trump denounced some undocumented Mexican immigrants as “rapists” in a June political speech.

“We find these advertisements to be neither responsible or respectful, and we do not condone what they represent,” Nissan said in a statement. “We expect our dealers to establish advertising that is responsible and respectful and represents the best interest of the Nissan brand.”

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Feel bad for the guy whose brand-new car gets smashed less than a mile away from the dealership? We do. Apparently, so does Mazda.

Jalopnik has a great story about a new 2016 Mazda Miata owner whose car met an all-too-soon end less than a mile away from the dealership. The ends were smashed, the driver and passenger were bruised (but luckily not seriously) and one of the first new Miatas fell victim to an F-150.

You’ll never guess what Mazda did next.

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For the 11th-consecutive year, Porsche topped J.D. Power and Associate’s Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ satisfaction with their new car.

The study surveyed 84,000 new car owners 90 days after their purchase to determine their satisfaction with their purchase. Porsche topped the list, just ahead of Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.

So in other words, “Owners Pumped About Paying A Lot for Really Nice Cars.”

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Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.

According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.

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A Ford spokesman said Friday that despite the automaker offering nearly $11,000 on particular F-150 models, their incentives are still under the segment average.

“It’s not like every F-150 customer walking into a Ford dealer today — whether they’re in L.A. or New York — is going to get $10,000 off of every single model,” Truck Communications Manager Mike Levine said.

“On average, we’re lower than the segment.”

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The Detroit chapter of the National Action Network says after meeting with officials from General Motors on Thursday they won’t protest the automaker for not cutting ties with singer Kid Rock, the Associated Press is reporting.

The group has criticized Kid Rock’s past use of the Confederate battle flag at his concerts and said the singer should publicly condemn the flag now. According to the singer’s publicist, the country singer hasn’t appeared on stage with the flag since 2011, when the entertainer was honored by the NAACP.

“They’re protesting something he’s not even doing,” Kid Rock’s publicist Nick Stern told the Detroit Free Press.

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We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius.

Given that, it is fascinating when a negative story surfaces about Tesla’s way of doing business and the slobbering media is strangely silent.  Read More >

Pictures of the next-generation Mercedes-AMG C63 Coupe are making the rounds on the Internets after Mercedes teased the coupe previously in a video dubbed “Something Fast Is Coming.”

Mercedes revealed the new photos on its Facebook page, which most people believe will be the coupe to be shown at the Frankfurt auto show in September.

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