Tesla’s Apple aspirations may have its detractors, but the automaker’s ongoing problems in China are likely to do more harm than said detractors.
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Category: Marketing
After I purchased my S2000 and was about to drive off the lot, my salesperson regaled me with stories about the Honda’s previous owners – an elderly couple who loved the sports car, called it their “baby,” but traded it for a Mercedes-Benz E350 Coupe because they wanted more room. None of this history was noted in their website or internet ads for the S2000, but why wasn’t it?
It turns out that most franchised dealer’s new and pre-owned vehicle ads on AutoTrader and cars.com as well as their own websites do not tell such stories because they are composed by automated services. The fun part is that dealers sometimes never proofread them, like in the example above showcasing the ultimate in Additional Dealer Markup. Even better is when dealers try to write the ads themselves. Let’s take a look.
Not about to let Google or Tesla tackle the automotive space without competition, Apple is rumored to be entering the game with its own EV project.
Another near-production-ready concept turned up at the 2015 Chicago Auto Show, this one in the form of the Nissan 370Z NISMO Roadster Concept.
Just like it did in Detroit, General Motors showed off a new trim package for the Chevrolet Silverado at the 2015 Chicago Auto Show.
Hoping to encourage federal investment, Volkswagen is putting up $10 million for EV charging stations to be ready by 2016.
While visiting a dealership is de rigueur for most, an increasing number of consumers are turning to technology to buy their cars.
Future sightings of the upcoming 2016 Volvo S60 Cross Country are likely to be rare, as only 500 will arrive in U.S. showrooms this summer.
Chinese luxury sedan consumers are the first to see Mercedes-Maybach in their showrooms, arriving in the form of the S600 and S400.
Tesla co-founder Ian Wright says that while he’s surprised by his old company’s success, the idea of a mass-market EV still doesn’t seem likely.
Looking for a new Cruze, LaCrosse or Terrain? You might have a bit more money left thanks to some undercutting by General Motors.
Despite the recent expiration of the $8,000 federal credit for hydrogen vehicles, Toyota is still marketing its Mirai as if it never happened.
Shopping around for a Korean premium sedan with rear-wheel drive and V8 power, but not looking to spend much? Kia just might have what you need.
Despite cost-cutting measures meant to save the automaker €5 billion annually by 2017, Volkswagen is moving ahead with a new Phaeton by 2018 at the latest.
Remember when we told you about GMC’s Duncan Aldred wanting a “professional-grade” Jeep Wrangler? General Motors thinks it’s a good idea, too.
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