Category: Marketing

By on June 4, 2014

Volkswagen-T-ROC-Concept-02

With Toyota still in its sights, Volkswagen plans to triple the number of SUVs in its lineup in its fight for the top sales podium among the Global Three.

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By on June 3, 2014

2013 Fiat 500e Exterior-013

A coalition of eight states have adopted a plan to encourage automakers to help meet the target of 3.3 million ZEVs taking to the road as required by the Clean Air Act by 2025.

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By on June 2, 2014

2015 VW Golf Main

In an effort to keep its U.S. customer base satisfied — and to potentially boost sales — Volkswagen is planning on delivering the goods to the market at a faster clip than current.

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By on May 30, 2014

Car2Go London

Car-sharing service Car2Go, whose ubiquitous blue-and-white Smart Fourtwos can be seen parked on the streets of many a major city, will leave the United Kingdom market today.

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By on May 29, 2014

google-car-1-1

The autonomous vehicle has taken a step closer to traversing the streets and highways of the world with Google’s new prototype, which may have racing — and Skynet — in its cybernetic blood.

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By on May 28, 2014

Ford Transit Connect Wagon: The Unminivan

Once the bane of soccer moms everywhere, the minivan segment is on the rebound in sales. However, the remaining stigma surrounding the name has some marketing reps doing their best to make sure “minivan” is verbotten down on Flower Shop Lane.

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By on May 23, 2014

PA also 225

The Federal Trade Commission is launching an investigation into biweekly payments sold as a product by dealership finance departments on the basis that consumers may not be getting their money’s worth with such payments.

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By on May 23, 2014

2014-RAM-1500-Eco-Diesel-Exterior-001

Though diesel power is experience increased popularity among United States consumers, the wild fluctuations in the price for a gallon of diesel may put some potential oil-burner owners back on the gasoline bandwagon.

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By on May 23, 2014

BMW-2-Series-Active-Tourer

In roughly 50 words, author Nassim Taleb neatly summarizes the answer to every essay ever penned about how “Car Company X Has Lost Its Way”.

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By on May 19, 2014

cng-mustang

Crowdfunding has been used to deliver financing to projects ranging from fashion collections and film productions, to food trucks and the occasional work that ends up bombing while investors are left holding nothing (not even the bag their were promised as a gift for investing).

This project may be a success or failure, but if all goes as promised, Michigan’s Performance CNG will be able to deliver a CNG-powered 2003 Ford Mustang while demonstrating all compressed natural gas can do in the name of energy independence.

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By on May 12, 2014

12EscaladePlatinumReview-88

While hybrids like the Toyota Prius and Honda Civic Hybrid are doing well among most consumers, luxury and large SUV consumers are thumbing their nose at hybrid offerings aimed at them.

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By on May 7, 2014

tesla courtesy nicholas fleury via flickr

While most states and the United States government offer tax credits to consumers for purchasing an electric vehicle or plug-in hybrid, Connecticut instead offers dealers the incentive to sell EVs and PHEVs, a move research group Navigant Research claims could be more effective at bringing about greater adoption of the new technology.

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By on May 6, 2014

This is a clever video. To save you the trouble of watching it, the story works like so:
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By on May 2, 2014

FordCMaxHybridAdCap-626x338

The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them.

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By on May 1, 2014

Walmart Storefront at Night

Walmart is the home of low prices on many, many things, from clothes and groceries, to televisions and tires. The retailer also offers a number of financial services, such as prepaid debit cards and money transfers. And of course, they’re even experimenting with heavy-duty truck design for better fuel economy.

As of this week, though, Walmart shoppers can add one more item to their list: Auto insurance.

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