The Keystone BIG Show, an automotive aftermarket trade show arguably second only to the SEMA Show in importance, will be held Friday, March 5th, and Saturday, March 6th, at the Gaylord Texan Resort and Convention Center in Grapevine, Texas. The in-person show will be followed March 15-19 by a virtual event.
Pennzoil has announced it will offer carbon neutral passenger car lubricants in North America, starting with their Platinum line of full synthetic motor oils. This is a quantum leap forward for parent corporation Shell to be a net-zero emissions energy business by 2050 or sooner.
NASCAR’s inaugural run at the Circuit of The Americas in Austin, Texas will take place May 21-23, and Speedway Motorsports, the event organizer, announced their entitlement partners today.
Goodyear Tire & Rubber Company has announced that they are acquiring Cooper Tire & Rubber Company, strengthening their position in the market, and expanding the number of brands where the rubber meets the road.
Among water-cooled Volkswagen aficionados, the Mark 5 2004 Jetta GLI in a color called Blue Lagoon has become a unicorn. With this in mind, for 2021 Volkswagen rolled out a Jetta GLI concept car that reprises its sought-after predecessor.
Mercedes-Benz USA announced the elevation of Nicolette Lambrechts to vice-president and managing director of sales and marketing for Mercedes-Benz vans, effective May 1st. Underscoring the van life movement, sales, marketing, service, and parts for the entire segment is under Lambrechts’ purview.
New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development.
The 2021 Ford F-150 has a plethora of parts and accessories available, but none like a rocket booster that comes with a virtual version of Ford’s best-seller.
The bikes that made Milwaukee famous, Harley-Davidson, have rolled out Hardwire, their ambitious five-year plan to restore profitability and desirability to The Motor Company.
Car color preferences differ by nation or regions of the world, as we found in comparing our previous post on Axalta’s study, and BASF’s Color Report 2020, issued in the UK.
Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.
Kia, no longer content to occupy the second tier among carmakers, yesterday held a virtual press conference to announce their plans for world domination.
The first Mach-E delivery took place yesterday, according to macheclub.com. Sam Pack’s Five Star Ford in Dallas, Texas was the dealership, and the vehicle was a California Route 1 Mach-E in white.
While on the subject of holiday ads, I have another beef with a different automaker than yesterday.
Today’s target: Ford.
You’ve probably seen a certain Mercedes-Benz ad this year. Or maybe in years past – I think the ad in question ran last year, as well, and maybe even before then.
It’s a holiday ad featuring one of the brand’s luxury SUVs and advertising a winter sales event for Mercedes.
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