Porsche of Beachwood’s service department set up to host a Bar Mitzvah party

Porsche of Beachwood, a Penske Automotive Group store outside of Cleveland, has come up with a new way of marketing the dealership and brand. The dealer makes its facilities available for free to groups and families putting on catered events. So far they have hosted about 25 affairs: bar mitzvah parties, runway fashion shows, fundraisers, dinners and after-parties. “We have not done a wedding reception yet, but I imagine it’s just a matter of time,” says Jason Grimm, the dealership’s general manager.  Read More >

2014 may only be a day old, but it’s already shaping up to be a rough year for Hyundai and Kia as they prepare to increase global sales by just 4 percent this year, the lowest and bleakest forecast for the Korean duo since 2003.

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While Skoda has long been the Cinderella story of the Czech Republic, Skoda could soon find itself deposed as sovereign of their domestic auto market.

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Unveiled at a special event in Paris last week, Citroën’s DS 5LS is the French automaker’s first premium variant of the DS sub-brand. Don’t expect to park this one at the Louvre, however; the DS 5LS is destined solely for the Chinese market.

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Last week we ran a post of mine about the Jam Handy Organization, a motion picture studio located in the Detroit area that created many of General Motors’ promotional films for decades. A couple of the readers liked my idea of posting some more of those vintage films as a recurring feature here on TTAC. Jam Handy, though, wasn’t the only person who recognized the potential of using motion pictures to promote the sale of automobiles.

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It’s the kind of thing that makes you want to join the dark (blue) side. Every year, the Los Angeles Sheriff’s Department runs the newest crop of donut-holders around Fontana Speedway. With no significantly new entries available, it’s no surprise that the results are fundamentally the same as they were last year.
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What originally started for amusement as a car that would blog as it was driven has morphed into some of the most cutting edge technology at the Performance Racing Industry show. The hardware and software derived from the comical car, Race Capture, takes into account today’s online generation and offers a data logging system that is Cloud based for the 21st century. It provides for real time data recovery and analysis from everything from a speed over time curve to throttle position. The innovative software appeals to the most dedicated and data driven race teams, who are able to utilize instantaneous coaching , not just from the passenger seat or pit wall, but from anywhere with an internet connection. They can also monitor crucial car health indicators such as oil temperature and pressure.
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Despite giving the old college try for decades, Volkswagen is still confounded by the lack of cachet their namesake brand holds among the hearts and minds of many an American. With VW of America CEO Jonathan Browning stepping down and returning to the United Kingdom at the end of this year, the Wolfsburg automaker hope one of their own, successor Michael Horn, will be able to finally crack the code of success in the United States.

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Akira Marumoto, Mazda’s executive VP for North America, said that the company will revamp its dealer network as it aims to increase U.S. sales by a third over the next two years.  Automotive News reports that underperforming dealers will be culled and dealers in poor locations will be encouraged to open up new stores in more promising places. The company has identified 35 key metropolitan markets where it will focus its sales and marketing efforts. Mazda is highly dependent on North American sales with almost a third of its global sales taking place here.

Mazda currently has 637 franchised dealers in the United States. Read More >

Due to high demand from customers jumping aboard the CLA bandwagon, Mercedes-Benz has warned dealers in the United States that supply of the new four-door coupe will be limited for the first half of 2014.

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Though Hyundai has set its sights on some sales gains in 2014 in the European market, the automaker has no plans to defend market share to the death, opting for repeat business rather than taking the Germanic approach of volume at all costs.

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Most of the details regarding the new BMW M3 and M4 are pretty well-known already, but a new round of official images has been leaked ahead of the cars’ North American PR releases. Supposedly, this will be the lightest M3 in three generations, with an all-time high horsepower and (particularly) torque rating courtesy of twin turbos and a completely revised in-line six engine. Gallery after the jump.

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While TTAC typically covers at least three of the major US auto shows and a couple foreign ones, usually by proxy in the latter cases, we have never formally sent anyone to SEMA or PRI. This is changing for 2013, courtesy of NASA racer and Great Lakes Region Instructor Of The Year, Melissa Davis, who is not the dude on the right.
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Every year, new cars arrive in the showrooms. Some are brand new to the world, others go through evolutions and revolutions. Yet, every year, some cars are sent off to the showroom in the sky.

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Ford’s latest game changer is here, after months of rumors, hand-wringing and broken embargoes. Aside from the new 2.3L Ecoboost engine, features like blind spot monitoring and MyFord Touch are now making an appearance. We’ll have more in a few hours, as TTAC’s Ronnie Schreiber attends the official premiere.