Category: Marketing

By on December 4, 2013

embargo

In a rather terse and self-consciously matter-of-fact column released earlier today, Jalopnik’s Matt Hardigree drew a line in the sand: the website will not honor any product embargoes not related to new-car drive events and opportunities. He’s careful to point out that it’s business advantages, not ethical considerations, underlying the change in policy.

To the PR people in their metaphorical ivory towers who consider Jalopnik to be nothing but a heavily-JavaScripted sewer for mouth-breathing teenagers, bronys, unemployed Millennials living at home with their parents, and euphoric-fedora-wearing forever-alone virgins who were perma-banned from “9GAG” for failing to meet that site’s minimum IQ requirements, Mr. Hardigree’s decision probably appears to warrant no action other than taking all Gawker-domain email addresses off pre-packaged product communication. The serenity with which they will do so probably closely approximates what the last Brachiosaurus felt as he calmly chewed the first of the day’s ten thousand leaves while watching a bright flash streak across the morning sky, and for about the same reason: their ability to see the future stops at the hindbrain. In the long run, however, everybody will suffer — or almost everybody, including you.

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By on December 4, 2013

2014 Toyota Camry

For the 12 year in a row, the Toyota Camry is the No. 1 best-selling car in the United States, but how long its reign continues will depend on how well its competitors can do in their attempt to dethrone the king of the showroom.

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By on December 3, 2013

2013 Hyundai Elantra GT Exterior
The Great Recession has given us so much since it began five years ago with the fall of Lehman Brothers and Washington Mutual, from underwater mortgages and high unemployment, to bailouts of the financial and automotive manufacturing sectors and credit freezes.

Regarding the last item, a byproduct from said freeze will flood automakers with the potential to retain and steal customers when more and more leases draw to completion in the next year.

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By on December 2, 2013

2014 Ford Super Duty

Business Insider wanted to know the buying habits of Americans when it comes to cars. Thus, they asked Kelley Blue Book to present their findings from data gathered between January and August 2013, as well as the lowest price for each top model sold in New York City in November of this year.

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By on November 29, 2013

550x403xbmwrabbit-550x403.jpg.pagespeed.ic.E4xoO7LgdX

Buried in an article about the East-West schism between wagons and BMW’s ungainly Gran Turismo series of pseudo-crossovers was a bit of news destined to horrify the BMW diehards that represent a slim but vocal minority of its customer base. Despite indications that it would not be appearing on our shores, BMW will in fact be launching a front-drive car in North America, as per Automotive News Europe

Next year, BMW will add a minivan-styled compact model targeted at young families, sports enthusiasts who need space for their equipment and older buyers who like cars that are easy to get in and out of and have a high seating position. The minivan will be based on the Active Tourer concept and is set to debut in production guise at the Geneva auto show in March. Most likely it will be called the 2-series Active Tourer. It will be underpinned by BMW’s new UKL front-wheel-drive architecture that debuted this week on the third-generation Mini.

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By on November 28, 2013

Latin-NCap-Ford-Ecosport-01-560x373

On the off chance that someday you might walk into your local Ford dealership in Kalamazoo and buy a Brazilian-built Ford EcoSport, at least you now get the ease of mind that it got five stars from Latin NCAP, the institution that tests cars sold in Latin America, in Germany, using pretty much Euro NCAP standards. So it would seem that, as TTAC has previously reported, Brazilian cars may not all be deathtraps.

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By on November 27, 2013

SONY DSC

Speaking at a preview event for the next-generation Hyundai Genesis, Hyundai CEO John Krafcik defended his company’s decision to forgo establishing a seperate luxury channel for cars like the Genesis and Equus. While the rationale put forth usually revolves around the exorbitantly expensive pricetag for launching a new brand and an all-new sales network, Krafcik put it from another angle.

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By on November 27, 2013

Explorer Sport front quarter, picture courtesy Michael Karesh

Is the future of motoring in the global marketplace in the good hands of the Golf, Forte and Fiesta? Not if you’re Ford’s vice president of Global Marketing, Jim Farley. In his mind, it’ll be a page from the 1991 Explorer’s successful playbook that will help his employer gain market and mind share the world over.

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By on November 25, 2013

McLaren-P1-production-model-side. Photo courtesy AutoGuide.com

McLaren, like many makers of luxury goods, is having a difficult time moving their fine wares in China as of late, all thanks to a crackdown against lavish spending begun last year by the country’s Communist government.

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By on November 21, 2013

skyline

If you have an Internet connection and an interest in automobiles, you’ve no doubt heard about the 7:08 ‘Ring time claimed for the new Nismo GT-R. Nissan’s in the middle of putting on a trackday/party for compliant media in Japan right now for the purpose of celebrating said time, but one of the journalists who attended turned out to not be quite as compliant as the company might wish.

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By on November 21, 2013

Nissan Sentra NISMO 01

Nissan’s NISMO division unveiled a couple of their creations at the 2013 LA Auto Show. The Sentra NISMO Concept is what happens when a seemingly pedestrian commuter car is turned into a 240-horsepower beast, and that’s only the beginning.

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By on November 21, 2013

Hyunda Veloster Turbo R Spec 01

Bowing at the LA Auto Show is the Veloster Turbo R-Spec, aimed at pulling in tuner-oriented shoppers through a halo inversion designed to, someday, have them drive away in a Genesis sedan.

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By on November 18, 2013

2013 Ford Fusion Hybrid, Exterior, Front 3/4, Picture Courtesy of Alex L. Dykes

From the neon-drenched beaches of Miami and the hipster enclaves in New York, to the high-tech castles in San Francisco and the studio lots of Hollywood, the Ford Fusion is experiencing a coastal market surge in popularity.

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By on November 18, 2013

Fiat Strada Adventure

If you were hoping to celebrate an early Christmas in Milan with Signore Marchionne next year, you’re out of luck: Fiat has declined an invitation to show at the 2014 Milano Auto Show in light of the weakened local market.

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By on November 15, 2013

2014-fiat-500-1957-edition

1957. Italy was having a ball. La dolce vita was in full swing and Italians were on the up and up. Along came the original Fiat 500, or Cincuecento, to enliven things that much more. It’s hard to understand nowadays how exciting it is to see a nation get motorized, but the 500 helped Italians along and get over the World War doldrums.

Now, you Americans will be able to get a taste of that fabled time in recent Italian history. Fiat has cooked up an even more retro 500, Called the 1957 Edition, which seems to be an American special.

If you get it, you’ll be able to enjoy Fiat’s Multiair 1.4 16v engine good for 105 ponies mated to a manual or an auto 6 speed. More important than that, this special edition features a brown leather interior with sand colored details. Exterior colors are very 50-ish too: baby blue, water light green and white. The wheels are a modern take on 50s hubcaps and are 16 inches. According to sources, the suspension is calibrated in a more sporting set up. Finally, Fiat logos are done in the style of the 50s.

To be even more perfect I’d have called it Edizione 1957 to complete the Italian-ness. Call me jealous.

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