Category: Marketing

By on November 13, 2013

Infiniti Q50 - Skyline

While Nissan plans to resurrect Datsun to battle Toyota’s scions in North America, the automaker is bringing Infiniti back home to Japan by delicately mounting its badge just so upon the grill of what will be the Skyline sedan. Just the badge, though.

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By on November 12, 2013

Doug Scott

Once upon a time, one man rose from the realm of sales to helm Ford’s truck division. With his iron fist, he divided the F-150 range into several specialized units, reaping the rewards as his dominion over the light truck market expanded.

That man is Doug Scott, and this is the tale of how he came to be the Sovereign of Truck Mountain.

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By on November 11, 2013

ATS-front-quarter-550x412

Readers of our departed EIC’s chronicles will no doubt understand that building a luxury brand is a gradual, concentrated effort that won’t bear fruit for many years. Over at Audi, it took Herr Schmitt and Herr Piech the better part of two decades to morph Audi from an oddball line of tarted up Volkswagens into a global luxury player, and that journey was not without its own mishaps.

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By on November 8, 2013

Durango-side-550x412

There’s nothing the internet loves more than some good clickbait, and the hype surrounding Dodge’s ads featuring Ron Burgundy, star of the Anchorman movies, and the Durango CUV, are perfect fodder for this type of content. Web publications like Mashable, along with numerous auto blogs, have run articles cliaming that the Anchorman-themed ads have caused Durango sales to “skyrocket”. But as Tim Cain shows us, correlation does not necessarily equal causation. Durango sales have been on the rise for some time now. But never let the facts get in the way of a good story.

By on November 7, 2013

Chevy Cruze Wagon

Unless you pay a visit to Mr. Lang’s lot on the right day or really love Volkswagen, the only wagons available for Americans today are mostly Teutonic, and all come with a high price tag. According to GM North American President Mark Reuss, that’s a problem, and one he’d like to fix pronto.

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By on November 5, 2013

db1

AutoSpies’ Big Don has hundreds of photos from the SEMA show. The man has an eye for what you want to see at the show, if you know what I mean, and I think you do. To check it out, click here.

For a couple of my favorite shots, click the jump for “TTAC After Dark” (it’s 10PM in Ohio, dontcha know). Warning: NSFW in most places.

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By on November 4, 2013
piech1974-copyright-audi

1974 Audi photo

The United States was supposed to be an important part of the Volkswagen Group becoming the world’s biggest automaker by 2018, with sales of 800,000 units in the U.S. by then, but it’s finding the U.S. market a tough nut to crack. “We understand Europe, we understand China and we understand Brazil,” VW Chairman Ferdinand Piech told Bloomberg this month. “But we only understand the United States to a certain degree so far.”

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By on October 29, 2013

2012-Beijing-Auto-Show-Fiat-Viaggio-450x300

Remember the Fiat Viaggio, the Dodge Dart clone that was supposed to be the brand’s breakthrough product in China? The compact sedan has missed its sales targets by as much as 60 percent, and now Fiat is hoping that local production of the Jeep Cherokee can help fill some of their plant’s capacity and capitalize on China’s insatiable demand for crossovers.

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By on October 29, 2013

20120527_kia_k9_1Over a month ago, we brought you news on the upcoming arrival of Kia’s rear-driven K900 sometime in early 2014. If you can’t wait to see the car in the flesh, however, the car will make its debut in November during the Los Angeles Auto Show.

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By on October 28, 2013

#8 Chevrolet Cruze. Picture courtesy globaltimes.cn

When one thinks of General Motors’ relationship with China, Buick flashes into the mind like a brake light in the Beijing smog. Sometimes, Cadillac comes up, as well. However, with Volkswagen preparing to slingshot past them in a manner akin to Danica Patrick being flung toward the front of the pack with help from Tony Stewart, CEO Dan Akerson is planning to aggressively push Chevrolet through the choking air, and into as many Chinese garages as he can find.

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By on October 27, 2013

With the P1 supercar in the process of launching across the globe (see above Malaysian-debut video from our friend Bobby at LiveLifeDrive), McLaren is now planning to extend its brand to the, ah, lower half of the proverbial one percent.
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By on October 25, 2013

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This pink Mitsubishi Mirage Hello Kitty Edition, made to celebrate the cartoon feline’s 40th birthday, will be limited to just 400 units, and will cost less than $12,000 when it goes on sale in Japan this month. I can’t say I’ve ever really thought about stepping foot in a Mitsubishi showroom until now, but the Hello Kitty throw pillow would make a great addition to my apartment. I wonder if it can be ordered through the parts counter.

By on October 24, 2013

Teen-graph

“Too Poor To Drive”. This is the gut level conclusion that’s been propagated in “Generation Why” since January, 2012, long before the theory gained currency in the broader automotive world. In the nearly two years since, the “kids aren’t interested in cars because of technology/the environment/urbanization” meme has held up tenaciously – and it’s not entirely false.

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By on October 15, 2013

If you get your automotive news online you’re probably familiar with the new ad campaign for the [car brand name] [vehicle name] starring [famous comedian] in his character, [fictional newscaster], from [hit movie name], the sequel to which will be released later this year.

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By on October 11, 2013

2014-Cadillac-ELR-_12_-450x300

Pricing for the Cadillac ELR has been announced, and the swoopy Caddy coupe with the Voltec powertrain has been stickered at an astonishing $75,995, not including the $7,500 federal tax credit as well as other incentives.

One can make the argument that there will be a market for a premium plug-in that wealthy buyers can write off as an expense in one form another, personally, I think GM is out of their mind.

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