Derek’s recent article on the CUV “event horizon” seemed to have been misunderstood by some of the B&B. Derek’s fine analysis showed you how one type of car, the crossover, has left its usual stronghold of America and is now eclipsing other kinds of cars in other markets. His proof is the new Mercedes GLA which shows that now everybody wants in. I posit that the “event horizon” came somewhat earlier in the form of the Renault/Dacia Duster and that this phenomenon had been brewing for a while. My home country of Brazil is one place where crossovers have been steadily rising in popularity.
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Normally this is something I would have saved for our “TTAC Staff” news items, but I’m the arrival of the Mercedes-Benz GLA is significant. We’ve reached the event horizon for compact crossovers and their global proliferation.
Ahead of the Frankfurt show, Honda revealed their Europe-only Civic Tourer, a wagon version of Honda’s bread and butter compact. Notable features include a Fit-style “Magic Seat” (that can be folded in multiple ways for maximum cargo carrying) and a tailgate that swings up extremely high – something that will likely be an issue in low underground garages. The Civic’s rivals include established players like the Skoda Octavia, Ford Focus and Volkswagen Golf. But Honda is hoping that class-leading cargo capacity and distinctive styling will be enough to entice new customers.
The West Side Drive In movie theater opened on the north side of Eight Mile Road, just across from Detroit, in 1940. Two decades later my parents would put my younger sister between them on the front seat and the three older kids would sit in the back as we watched movies from the comfort of our 1961 Pontiac Catalina. If it got chilly, my folks would spread out a blanket for us. If my dad brought back drinks from the snack bar, my mom would flip down the glove box door and set the drinks down in indentations just for that purpose, an artifact of the other kind of American drive-ins, restaurants that brought food to your car. Drive-ins were popular with families, teenagers too. Not everything that happened in the back seat was as wholesome as my siblings and I dozing off. It’s probably safe to say that a lot of American families were started and expanded at drive-in theaters. Americans liked to do everything in their cars. By the early 1960s, the automobile had made all sorts of “drive-in” businesses possible, from restaurants to dry cleaners. At one time there were more than 4,000 drive-in motion picture theaters in the United States, one fourth of all of the commercial movie screens in the country. Today there are fewer than 400. Honda now wants us to help save the drive-ins. Read More >
I come to praise the chicken tax, not to bury it. In exchange for the short-term consequence of a few people paying too much for Toyota trucks with insta-rust beds, this country managed to acquire a pretty substantial infrastructure to build “foreign” automobiles while still providing jobs to Americans. It even helped the Japanese automakers, who managed to survive the 1985/1986 spike in the yen without abandoning the US market because they were largely in the process of moving production to the Southern states.
In recent years, however, the 25% tariff has come to be ever-so-slightly irrelevant, primarily affecting buyers of the Ford Transit Connect who can’t figure out why there are wrench marks on the floor of their brand-new cargo vans. And now it might be gone for good.
General Motors announced that the 2014 edition of the Chevy Volt will start rolling off the assembly line at GM’s Detroit-Hamtramck assembly plant today. They also announced that when those new Volts arrive at dealers in a few weeks they’ll be $5,000 cheaper than the 2013 model. The move is in response to price cuts and lease deals on competitors’ EVs. After Nissan cut the price of the Leaf by $6,400 in January, its sales are up 300% from last year for the first half of 2013, just barely outselling the Volt. In July, Ford lowered the price of the Focus Electric by $4,000 and the recently launched Fiat 500e and Chevrolet Spark EV are offering $199/month leases.
Back in April, we reported on relatively high incentives for the Cadillac ATS, which were discovered in the midst of some fact-checking on a blatant puff piece on the brand by Bloomberg. Months later, none other than Automotive News has caught on, with their own story about the baby Cadillac’s high pricing and the resulting incentives being offered.
Three-plus years ago, your humble E-I-C pro tem was quite impressed by an 800-horsepower Nissan GT-R. After a couple of years racing in the NASA Performance Touring “E” class, where “big power” cars have 160 horses at the crank, having a chance to boot the proverbial ten-second car around for a while was quite a hoot.
At Switzer, however, I suspect they look at those old 800-horsepower days the way Justin Timberlake does at his N’SYNC records.
Please welcome TTAC reader John Mohr (username J.Emerson) and his guest contribution to our site
In 2004, my family decided to replace our soon-to-be-off-lease Ford Focus Wagon with another Ford product, having been quite satisfied with our little five-door. This being the height of the Bush-era full-size SUV binge, we were barraged with row upon row of new Explorers, Expeditions, and Excursions when my parents suggested that we wanted a “sensible 4-door family car.” My mother couldn’t have cared less about such monstrosities, but she didn’t like the recently-redesigned Taurus either, and she wanted something larger than her old Focus. Eventually, they got a deal on a new Crown Victoria LX, a car that served us well for many years. The salesmen couldn’t wait to get rid of it; it was an ‘03, and as I said before, nobody wanted bargain-brand full-size sedans in the middle of the Bush years. Most importantly, this particular car shopping experience was my wake-up call to the artificiality of Ford’s luxury branding attempts. And thinking about it now helps me to understand why Ford is content to let the Lincoln line become nothing but a set of badge-engineered clones.
These are said to be some of the first production photos of the BMW i3 electric vehicle. In the USA, the i3 will start at $42,275. Pricing for the optional range extender hasn’t been announced, but in Europe, the option is expected to retail for an additional 4,000 euro.
Chrysler CEO Sergio Marchionne may not be fond of changing up his outfits, but he certainly has no problem mixing up product plans. The latest news out of Auburn Hills suggests that Chrysler will be extending the lifespan of some key products for up to another 5 years.
Despite planning to sell 486,000 units in America this year, Volkswagen has trimmed its sales targets to 440,000 units, after shedding market share in the first half of 2013.
Cadillac is making a major change to its logo for the first time since 1999, rumored to be appearing for the first time next month at Pebble Beach. If Cadillac does use the Pebble Beach festivities to introduce the large RWD flagship sedan that Dan Akerson recently announced, you can expect to see it bearing the new logo for its public debut as well. The current logo is rather long in the tooth for a Cadillac emblem. It’s usually changed more frequently, 40 times since it was first used in 1906. The latest iteration will not have the laurel wreath that currently surrounds the coat of arms. Read More >
As GM starts rolling out the Chevolet Spark EV, starting in eco-friendly California and Oregon, Automotive News has a look at the marketing challenges the newest electrified car from America’s largest car company. AN raises the issue of GM’s electrification strategy, which is focused on battery electrics, not conventional hybrids, and the sui generis Chevy Volt. While hybrid sales this year are up, EV sales continue to be lukewarm which has resulted in significant price cuts on cars that run on batteries: $4,000 off the price of the Ford Focus Electric, $6,400 off the price of a Nissan Leaf, and GM itself started offering a cash rebate of $4,000 last month on 2013 Chevy Volts.
Though there were some critics who mocked their first go round with marketing cars through social media, Ford is apparently happy enough with the results of the 2009 Fiesta Movement that they’re bringing back the Fiesta Movement to help launch the newly refreshed 2014 Fiesta. This time they’re making the campaign even more focused (no pun intended) on using online communities, calling it the Fiesta Movement: A Social Remix.
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