The swan song of the 996 Porsche 911 was the “40 Jahre 911“, designed to commemorate the car’s 40th anniversary. Although it was a rear-drive, naturally aspirated Carrera, it shared the widebody look of the all-wheel drive and turbo cars, and inspired legions of badge concious buyers to check the option box the the “911” badge, rather than suffer the indignity of having “Carrera” without an accompanying “S”.
Category: Marketing
The Acura TSX’s future has been in doubt ever since the debut of the smaller ILX, but more than ever, the rebadged European Accord appears to be living on borrowed time.
Every so often, the same tired rumor will pop up again, like a particularly resilient pimple that habitually reappears in the same conspicuous spot. Thanks to the incessant hunger for clicks among auto websites, these rumors refuse to die, no matter how asinine they are. How many times have you seen a “BREAKING” or “EXCLUSIVE” story on the next Toyota Supra or some absurd BS fabrication regarding a diesel Mazda MX-5?
This is the 2014 BMW X5. It comes in brown, and will have a diesel option. Alas, there is no manual available like the first generation X5. It can also drive itself at speeds below 25 mph.
Something I’ve long maintained (and that has been backed up by many of the B&B) is that young people still like cars and do care about them. The issue of falling car ownership among young people is largely an economic one. The cost of living is going up while wages are stagnating. Gasoline is expensive. Student debt, smartphones and rent are more important obligations than car payments, insurance and fuel. All of that can be quantified with data.
What hasn’t been so easily demonstrable was that young people still like cars, despite the wishful thinking of many who cheer for the end to the automobile era. Now we finally have some good research that backs up my gut feeling.
The iconic Caterham Seven is on the cusp of celebrating four decades of uninterrupted production and sales; hard to imagine that one of Colin Chapman’s first attempts at a sports car would outlast everything he produced in the post-F1 era of Lotus – hell, it may even outlast Lotus itself.
When the NSX was last available for sale, the rest of the world knew it as a Honda product. But now that the next-generation NSX is intended to be a flagship for the Acura brand, Honda has run into a small problem – Acura doesn’t exist in much of the world.
During the launch of the Ford Fiesta 1.0L Ecoboost, multiple outlets ran articles parroting Ford’s PR line about the lack of an automatic transmission. Apparently, Ford declined to offer an automatic or Powershift dual-clutch gearbox on the 3-cylinder Fiesta since a two-pedal option would run counter to the 1.0L’s stated mission of being both fun to drive and good on gas.
Cadillac may be gunning too hard for Germany’s domain of rear-drive sports sedans, but one area where The Standard of the World won’t be gunning for them is in the volume race. GM CFO Dan Ammann told Automotive News that unlike BMW, Mercedes-Benz and Audi, “We’re not going to be in every single segment that they’re in”.
Weaker than expected growth in the United States has led Carlos Ghosn to issue an even more ambitious goal; double Nissan’s sales by 2017.
Despite sales of the Fiat 500 picking up, Fiat dealers are getting antsy for new product, with some showrooms struggling to turn a profit based on sales of the subcompact alone.
“Self-driving sounds like it’s going to do something you don’t want it to do. Autopilot is a good thing to have in planes, and we should have it in cars.”
According to Elon Musk, what we have here is… failure to market effectively.
Yet another bit of bleak data from Europe relating to new car sales. A popular school of thought holds that young people’s aversion to cars is largely rooted in economic factors. When everyone under 30 is broke, living at home and wallowing in student debt, the last thing on their mind is a car. But the hope is that once things turn around, it will be time for Generation Y to get motoring again. At least in North America. Over in Europe (or certain parts of it, at least) things are much more bleak.
Are you ready to have the value of your car double while you own it? From $25,000 to $50,000 and beyond? And are you ready to experience this appreciation for an incremental maintenance cost of between $2,400 and $5,000 a year?
Then Bloomberg has a car for you. Just make you read the article instead of staring at the pretty pictures.














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