Category: Marketing

By on May 8, 2013

Ferrari_458_Italia_--_05-18-2011

Ferrari will be scaling back production in 2013, in an effort to help retain some of the brand’s exclusivity.

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By on May 7, 2013

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As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand.  This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why: Read More >

By on May 7, 2013

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As enthusiastic as I am about the actual product (when everyone was ready to crap all over Tesla based on some bad information, TTAC was one of the few publications to go to bat for the upstart auto maker), Elon Musk’s series of announcements, frequently couched in hyperbolic descriptions of their significance, are beginning to grate on me. Every week, Musk seems to descend from Mount Sinai bearing yet another set of tablets that promise to “disrupt” (to use a favorite term of Silicon Valley) the automotive landscape forever, yet end up being little more than a not-quite-a-lease program or some announcement about after-sales care.

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By on May 7, 2013

It's very round. Picture courtesy Hooniverse.

Readers of TTAC’s Facebook account know that our luxury-and-performance-car-scribe Alex Dykes currently has his hands on the newest Mercedes CLS63 AMG. One of Mr. Dykes’ current concerns is the fact that the $140,000 Mercedes has no “next track” button on the steering wheel. He has a real point there: that’s one of just six buttons that my 2009 Town Car does have on its steering wheel. Of course, the first thing I did when I took delivery of the Town Car was to swap the head unit for a all-in-one Pioneer thingy. So now that button doesn’t work.

But away from the world of six-digit Benzos and the most delightful cream-color-interior Panthers, there’s a little thing called the Real World. No, not the MTV show! The other Real World! And Hooniverse has its fingers on the pulse.

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By on May 6, 2013

MM_606_MY_0116_1330 Picture courtesy of amctv.com

I was a late comer to Mad Men, AMC’s highly successful and critically acclaimed drama that airs on Sunday nights. It was only as the fifth season was underway and I started to see reports on the interwebs that Jaguar was playing heavily into their story line that my curiosity was piqued. When my wife suggested that we try it out on Netflix last summer, I agreed. And quickly became hooked.

POTENTIAL SPOILERS BELOW THE JUMP

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By on May 6, 2013

Night coming tenderly, and you know the rest. Picture courtesy LifeChoice.

When the Detroit News decided to make a click-tastic slideshow of The 50 Most Beautiful WAGS In Sports, the blogosphere responded with some WAGging of its own — mostly of tongues. Nearly everybody agreed that there was something deeply saddening and pathetic about the fact that a semi-respected Old News bastion is now using Google Image Search and one-click-per-picture tactics to puff up the numbers. Some of the strongest criticism, however, came from a most unlikely source.

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By on May 6, 2013

Chevrolet Code103R. Photo courtesy Automotive News.

Almost exactly one month after TTAC first broached news of a possible compact rear-drive Chevrolet, TTAC commenter and GM North America vice-president Mark Reuss is still dropping hints about such a product.

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By on May 6, 2013

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One of the bigger stories of 2013 has so far managed to escape the news cycle. I’m not exactly sure why Nissan’s announcement of significant reductions on the MSRP of new cars hasn’t gotten more coverage, but I’m also not 100 percent sure of Nissan’s motives either.

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By on May 6, 2013

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Tesla is changing course with its lease/financing plan, with CEO Elon Musk tacitly admitting that Tesla got it wrong the first time around.

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By on May 3, 2013

The volume of car loans is near pre-carmageddon levels, but a federal probe of business practices threatens  to “slow the booming car-loan industry,” the Wall Street Journal writes.

According to the report, the Consumer Financial Protection Bureau (CFPB) has issued subpoenas to U.S. auto lenders over the sale of extended warranties and other financial products.Meanwhile, the Justice Department is looking into auto dealerships that make their own loans to customers with poor credit and charge higher rates. Read More >

By on May 2, 2013

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Fans of the C7 Covette may be interested to read this breakdown of the extra 90 lbs that the C7 Corvette has put on. For someone such as myself who is used to the OEMs brushing off weight gain or other uncomfortable facts with eye-roll inducing PR pap, the ‘Vette team deserves credit for this itemized breakdown of every component that added to the weight of the C7.

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By on April 30, 2013

GM’s pickup truck changeover has received all the attention of TTAC’s commentariat, but GM knows it needs more than new trucks to make up for decades of deteriorating market share. All hopes are on a wave of new showroom offerings. “Seventy percent of the automaker’s U.S. portfolio will be refreshed between the start of 2012 and the end of 2013, and 89 percent will be refreshed by 2016,” writes the Detroit News. Read More >

By on April 29, 2013

It’s a headline you might have seen in the past couple days: “Tesla Model S outsells Nissan Leaf (or Chevrolet Volt, you pick)”. To the layman, the story is that this amazing car from an amazing American upstart company is outselling lowly Chevys and Nissans to become America’s favorite EV. The angrier among us may wonder how a car that costs twice that of a Leaf or a Volt can outsell them both. TTAC just wants to know how any media outlet can make this comparison in the first place.

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By on April 23, 2013

I used to work for Porsche. You already know this because I mention it in most of my stories, hopeful that you will go tell your friends “TTAC has a guy who used to work for Porsche!” to which they will reply: “Used to? Road & Track has fifty people who still do.”

Just kidding. The cars get good reviews because they’re damn good. I know this because when I worked at Porsche I had several 911 company cars, and the ones I didn’t crash drove tremendously. This sentiment was not echoed by my rear seat passengers, who often said things like: “This is really cramped!” or “You want to give this up to be a blogger?”

When I worked there, I had two main questions on my mind at all times. Traditionally popular in the morning, the first one was: “Can I get away with a two-hour lunch today?” But when I got back from lunch around 2:30, the rest of the day was spent pondering the second one: “What the hell competes with the 911?”

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By on April 18, 2013

Now that Chevrolet has revised their EPA mileage estimate for the Chevrolet Cruze Diesel, from 42 mpg to 46 mpg, we need to revise our own estimates.

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